thesagegroup.com website review

About 816 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Google CDN and Accessibe Accessibility Overlay and others), adding 1.7 MB and 1.0 s of main-thread time.

About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 423 ms of main-thread work and 631 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 402 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

A phone's processor spends 2.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

1 image could be 19 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

3 KiB could be saved by minifying CSS.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The first text or image appears after 8.6 s on a phone. Good is under 1.8 s.

Your largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Older woman working with younger woman and smiling”.

The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 376 ms in total while the page loads. Good is under 200 ms.

18 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 3.0 MB in 85 requests on a phone: scripts 1.7 MB (23), images 399 KiB (30) and other files 366 KiB (10). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

1 link has no real href, so search engines can't follow it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 16 pages on thesagegroup.com and 15 external pages.

robots.txt blocks GPTBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.thesagegroup.com/specialties/creative, whose canonical is https://www.thesagegroup.com/specialties/creative-and-design. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.thesagegroup.com/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 8 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 815 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 2 cookies (measured from a US location before any click).

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.