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theskindeep.de website review
Visit site (opens in a new tab)Reviewed 6 November 202627 issues · 66 checks
This review found 27 issues worth fixing on theskindeep.de, 6 of them high impact, across 66 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.0 s · 368 KiBAbout 368 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and conversionbear.com and others), adding 1.7 MB and 376 ms of main-thread time.
Shopify adds 158 ms
158 msShopify costs a phone 158 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 728 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 215 KiB9 images could be 215 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
50 KiB14 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.9 s
10.9 sThe page becomes fully interactive after 10.9 s. Good is under 3.8 s.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 21 ms
21 msScripts block the page for only 21 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.3 MB in 306 requests
3.3 MBYour homepage downloads 3.3 MB in 306 requests on a phone: scripts 1.2 MB (155), other files 1.1 MB (111) and images 605 KiB (17). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
DACH_evergreen_all_prod_1fd8fd72-6507-4b13-bb61-63cf7affa2e7 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (212 characters)
Your meta description is 212 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
39 internal links, 4 external
The homepage links to 39 pages on theskindeep.de and 4 external pages.
6 checks passed
One H1 headline
Your main headline reads: “The Skin Deep DACH”.
Title: 39 characters
Your title is a healthy 39 characters: “The Skin Deep Shop – The Skin Deep DACH”.
Canonical URL set
The canonical URL is https://theskindeep.de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://theskindeep.de/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (351 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://theskindeep.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://theskindeep.de/collections/all, https://theskindeep.de/policies/terms-of-service and https://theskindeep.de/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://theskindeep.de/collections/was-gibt-es-neues-von-the-skin-deep/products/the-and-datierung-ausgabe, whose canonical is https://theskindeep.de/products/the-and-datierung-ausgabe. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://theskindeep.de/pages/about-us and https://theskindeep.de/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
12 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 272 words of copy
The homepage carries about 272 words of visible text.
1 checks passed
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theskindeep.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Klaviyo Email Marketing Sms · Honeycomb Upsell Funnels · stamped.io · metizapps.com · conversionbear.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on theskindeep.de, including 9 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.