theskinsoil.com website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

8 third-party services load with your homepage (growave.io, TikTok and Klaviyo and others), adding 740 KiB and 435 ms of main-thread time.

About 218 KiB of JavaScript is downloaded but never used on this page.

3 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

2 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

5 images could be 81 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

About 16 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 269 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 863 ms for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 7.1 s. Good is under 3.8 s.

Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Your homepage downloads 2.2 MB in 248 requests on a phone: scripts 787 KiB (87), other files 717 KiB (98) and images 570 KiB (33). Under 2 MB keeps phones on slow connections fast.

WhatsApp_Image_2023-11-22_at_6.18.46_PM.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

44 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “SKIN SOIL”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 70 pages on theskinsoil.com and 7 external pages.

There is no https://www.theskinsoil.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.theskinsoil.com/blogs/blogs and https://www.theskinsoil.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

11 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 534 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.