thesnowpros.org website review

About 402 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

31 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

5 files are served with short cache lifetimes, so returning visitors download them again (253 KiB).

Your mobile performance score is 59 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

7 images could be 818 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

Google Tag Manager costs a phone 189 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,915 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Amazon Web Services and others), adding 878 KiB and 341 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 35 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE ARE SNOW PROS The Professional Ski Instructors of Americ…”.

The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 96 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.6 MB in 82 requests on a phone: images 3.4 MB (13), scripts 1,016 KiB (30) and stylesheets 94 KiB (29). Under 2 MB keeps phones on slow connections fast.

2 images (170 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (128 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 link inside paragraphs relies on colour alone to stand out.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h4 → h6, h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“We Are Snow Pros” and “Scholarships are open!”). One clear main headline is easier for people and search engines.

2 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 142 pages on thesnowpros.org and 36 external pages.

There is no https://thesnowpros.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://thesnowpros.org/contact, https://thesnowpros.org/calendar, https://thesnowpros.org/certification-documents and https://thesnowpros.org/professional-development/equity-and-inclusion-in-snowsports have no meta description, so Google writes the search snippet from whatever text it finds.

https://thesnowpros.org/get-certified/snowboard, https://thesnowpros.org/get-certified/cross-country, https://thesnowpros.org/get-certified/telemark, https://thesnowpros.org/get-certified/adaptive, https://thesnowpros.org/get-certified/freestyle-specialist and https://thesnowpros.org/get-certified/childrens-specialist use the same meta description. A description written for each page earns more clicks.

https://thesnowpros.org/for-members/scholarships has no <h1> headline, so visitors and search engines get no clear main topic.

https://thesnowpros.org/get-certified/cross-country, https://thesnowpros.org/get-certified/freestyle-specialist, https://thesnowpros.org/get-certified/childrens-specialist and https://thesnowpros.org/professional-development/digital-manuals took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute viewBox: Expected number, "NaN 0 0 0".”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: “More than 50 companies”. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 887 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.