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thestjames.com website review

Visit site (opens in a new tab)Reviewed 4 November 202642 issues · 91 checks

This review found 42 issues worth fixing on thestjames.com, 17 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
192 ms159 msMay 16Oct 31188 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026163 ms
May 23, 2026169 ms
May 30, 2026170 ms
Jun 6, 2026171 ms
Jun 13, 2026174 ms
Jun 20, 2026168 ms
Jun 27, 2026165 ms
Jul 4, 2026170 ms
Jul 11, 2026167 ms
Jul 18, 2026170 ms
Jul 25, 2026171 ms
Aug 1, 2026171 ms
Aug 8, 2026171 ms
Aug 15, 2026174 ms
Aug 22, 2026176 ms
Aug 29, 2026174 ms
Sep 5, 2026179 ms
Sep 12, 2026179 ms
Sep 19, 2026180 ms
Sep 26, 2026181 ms
Oct 3, 2026180 ms
Oct 10, 2026179 ms
Oct 17, 2026179 ms
Oct 24, 2026185 ms
Oct 31, 2026188 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thestjames.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thestjames.com at 0.9 s0.9 s
  2. thestjames.com at 1.8 s1.8 s
  3. thestjames.com at 2.7 s2.7 s
  4. thestjames.com at 3.6 s3.6 s
  5. thestjames.com at 4.5 s4.5 s
  6. thestjames.com at 5.4 s5.4 s
  7. thestjames.com at 6.3 s6.3 s
  8. thestjames.com at 7.2 s7.2 s

Speed

11 to fix28
  • Reduce unused JavaScript

    1.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Google Tag Manager adds 1.5 s

    1.5 s

    Google Tag Manager costs a phone 1.5 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.8 s

    A phone's processor spends 8.8 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Osano CMP and others), adding 7.7 MB and 2.5 s of main-thread time.

  • Vimeo adds 195 ms

    195 ms

    Vimeo costs a phone 195 ms of main-thread work and 5.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 668 ms. During a long task the page ignores taps.

  • Improve image delivery

    634 KiB

    14 images could be 634 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    430 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (430 KiB).

  • Facebook adds 284 ms

    284 ms

    Facebook costs a phone 284 ms of main-thread work and 212 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    103 KiB

    About 103 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    83 KiB

    Polyfills for old browsers add 83 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 35.0 s

    35.0 s

    The page becomes fully interactive after 35.0 s. Good is under 3.8 s.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 3.2 s

    3.2 s

    Scripts block taps and scrolling for 3.2 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One destination. Endless ways to move, compete, recover, an…”.

  • Real-user INP: 209 ms

    209 ms

    Real visitors wait 209 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 620 ms

    620 ms

    Real visitors wait 620 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.025

    0.025

    The layout barely moves while loading (CLS 0.025, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 13.0 MB in 192 requests

    13.0 MB

    Your homepage downloads 13.0 MB in 192 requests on a phone: other files 8.2 MB (79), scripts 3.1 MB (54) and images 828 KiB (28). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    31 KiB

    1 image is downloaded at several times the size a phone draws it, for example move-better-explore-membership.png at 1,350 px wide, shown at 360 px. Resized copies would save about 31 KiB.

  • About 3.7 g of CO₂ per visit

    3.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.68 g of CO₂e: 441.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7688
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 15 form fields without a label

    15 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10089
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 42 internal links, 108 external

    The homepage links to 42 pages on thestjames.com and 108 external pages.

5 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “The St. James is D.C. & Northern Virginia's premier sports, wellness, & entertainment complex. "Best-in-class" faciliti…”.

  • One H1 headline

    Your main headline reads: “Premier Gyms & Fitness Centers in the DC Metro Area”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “The St. James: Sports, Wellness and Entertainment Complex”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thestjames.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.thestjames.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,292 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 16 pages share a title

    /, https://www.thestjames.com/activities, https://www.thestjames.com/app, https://www.thestjames.com/location/springfield, https://www.thestjames.com/location/bethesda and https://www.thestjames.com/performance-club/group-classes and 10 others all use the title “The St. James: Sports, Wellness and Entertainment Complex”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages share a meta description

    https://www.thestjames.com/activities, https://www.thestjames.com/app, https://www.thestjames.com/location/springfield, https://www.thestjames.com/location/bethesda, https://www.thestjames.com/performance-club/group-classes and https://www.thestjames.com/performance-club/personal-training and 9 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.thestjames.com/strivers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 5894
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    43 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 6 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 11-field form

    Your longest form asks for 11 fields (0 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 992 words of copy

    The homepage carries about 992 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join This Fall + Enjoy November on Us*” and “JOIN NOW”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Join This Fall + Enjoy November on Us*”, “Join Now” and “Schedule Activity”.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thestjames.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Nuxt
E-commerce
BigCommerce
Hosting
AWS

Company

Employees
426

Upkeep, stack, hiring and company data from programmable.info

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