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tomy.com website review

Visit site (opens in a new tab)Reviewed 25 October 202635 issues · 72 checks

This review found 35 issues worth fixing on tomy.com, 13 of them high impact, across 72 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20261.9 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
110 ms93 msMay 2Oct 17104 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202696 ms
May 9, 202696 ms
May 16, 202695 ms
May 23, 202696 ms
May 30, 202696 ms
Jun 6, 202697 ms
Jun 13, 202697 ms
Jun 20, 202699 ms
Jun 27, 2026101 ms
Jul 4, 2026103 ms
Jul 11, 2026103 ms
Jul 18, 2026103 ms
Jul 25, 2026103 ms
Aug 1, 2026103 ms
Aug 8, 2026103 ms
Aug 15, 2026102 ms
Aug 22, 2026103 ms
Aug 29, 2026104 ms
Sep 5, 2026105 ms
Sep 12, 2026108 ms
Sep 19, 2026107 ms
Sep 26, 2026106 ms
Oct 3, 2026105 ms
Oct 10, 2026105 ms
Oct 17, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tomy.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tomy.com at 0.5 s0.5 s
  2. tomy.com at 1.1 s1.1 s
  3. tomy.com at 1.6 s1.6 s
  4. tomy.com at 2.1 s2.1 s
  5. tomy.com at 2.7 s2.7 s
  6. tomy.com at 3.2 s3.2 s
  7. tomy.com at 3.7 s3.7 s
  8. tomy.com at 4.2 s4.2 s

Speed

10 to fix55
  • Use efficient cache lifetimes

    3.5 s · 4.3 MB

    55 files are served with short cache lifetimes, so returning visitors download them again (4.3 MB).

  • Reduce unused JavaScript

    3.3 s · 543 KiB

    About 543 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    3.4 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.

  • Improve image delivery

    2.4 MB

    25 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    970 ms · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 970 ms faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 57). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bigcommerce, Accessibe Accessibility Overlay and Google Tag Manager and others), adding 1.3 MB and 569 ms of main-thread time.

  • Minify JavaScript

    340 ms · 54 KiB

    54 KiB could be saved by minifying JavaScript.

  • Bigcommerce adds 265 ms

    265 ms

    Bigcommerce costs a phone 265 ms of main-thread work and 642 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,339 HTML elements

    The page has 2,339 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 571 ms of it running JavaScript. That is comfortably low.

  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.6 s

    14.6 s

    Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “1:10 Dom's Charger Replica. Now Live.”.

  • Time to Interactive: 14.6 s

    14.6 s

    The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 233 ms

    233 ms

    Scripts block taps and scrolling for 233 ms in total while the page loads. Good is under 200 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 96 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 102 ms

    102 ms

    Real visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 650 ms

    650 ms

    Real visitors wait 650 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.7 MB in 124 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 124 requests on a phone: images 4.3 MB (73), scripts 1,016 KiB (18) and stylesheets 161 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9394
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • Hidden but focusable

    13 elements hidden from screen readers can still receive keyboard focus.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 87 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10077
  • Title is short (4 characters)

    Your title is only 4 characters: “TOMY”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://us.tomy.com/sitemap.xml, so Google discovers your pages only by following links.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 291 internal links, 17 external

    The homepage links to 291 pages on tomy.com and 17 external pages.

3 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Find a great gift for anyone! Shop our wide range of high-quality toys, collectibles, and nursery items. Our TOMY missi…”.

  • Canonical URL set

    The canonical URL is https://us.tomy.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://us.tomy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 180 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9674
  • 1 broken image

    1 image failed to load on a phone, for example https://us.tomy.com/favicon.ico.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 37 words

    The homepage has only about 37 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 30 calls to action

    The homepage has 30 calls to action, for example “Shop By Category”, “All Shop By Category” and “Shop All”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tomy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Framework
jQuery
E-commerce
BigCommerce
Analytics
Google Analytics
Hosting
Black Lotus;Edgio;Amazon;BigCommerce Hosting;Google Cloud;Mailchimp Hosting;Digital Ocean;Cloudflare Hosting;RCN Corporation

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 35 issues on tomy.com, including 19 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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