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thestreets.co.uk website review

Visit site (opens in a new tab)Reviewed 12 November 202635 issues · 84 checks

This review found 35 issues worth fixing on thestreets.co.uk, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s862 msMay 23Nov 7911 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 2026970 ms
Jul 11, 2026946 ms
Jul 18, 2026928 ms
Jul 25, 2026903 ms
Aug 1, 2026933 ms
Aug 8, 2026912 ms
Aug 15, 2026921 ms
Aug 22, 2026948 ms
Aug 29, 2026923 ms
Sep 5, 2026958 ms
Sep 12, 2026943 ms
Sep 19, 2026964 ms
Sep 26, 2026961 ms
Oct 3, 2026931 ms
Oct 10, 2026900 ms
Oct 17, 2026895 ms
Oct 24, 2026947 ms
Oct 31, 2026933 ms
Nov 7, 2026911 ms
Real-visitor tap response (INP)75th percentile, phones
115 ms74 msMay 23Nov 7104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202692 ms
May 30, 202690 ms
Jun 6, 202685 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202688 ms
Jul 18, 202688 ms
Jul 25, 202686 ms
Aug 1, 202687 ms
Aug 8, 202683 ms
Aug 15, 202679 ms
Aug 22, 202685 ms
Aug 29, 202687 ms
Sep 5, 202694 ms
Sep 12, 2026101 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026102 ms
Oct 10, 2026103 ms
Oct 17, 2026104 ms
Oct 24, 2026104 ms
Oct 31, 2026110 ms
Nov 7, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thestreets.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thestreets.co.uk at 0.4 s0.4 s
  2. thestreets.co.uk at 0.8 s0.8 s
  3. thestreets.co.uk at 1.2 s1.2 s
  4. thestreets.co.uk at 1.6 s1.6 s
  5. thestreets.co.uk at 2.0 s2.0 s
  6. thestreets.co.uk at 2.3 s2.3 s
  7. thestreets.co.uk at 2.7 s2.7 s
  8. thestreets.co.uk at 3.1 s3.1 s

Speed

11 to fix58
  • Reduce unused JavaScript

    2.4 s · 445 KiB

    About 445 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 339 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (339 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, widgetic.com and Shopify and others), adding 3.0 MB and 863 ms of main-thread time.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    498 KiB

    15 images could be 498 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Facebook adds 358 ms

    358 ms

    Facebook costs a phone 358 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    350 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • widgetic.com adds 311 ms

    311 ms

    widgetic.com costs a phone 311 ms of main-thread work and 235 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 76 ms

    76 ms

    Shopify costs a phone 76 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,128 HTML elements

    The page has 2,128 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 10.6 s

    10.6 s

    Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A Grand Don't Come For Free 2026 Tour Tee”.

  • Time to Interactive: 10.6 s

    10.6 s

    The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 247 ms

    247 ms

    Scripts block taps and scrolling for 247 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 92 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 116 ms

    116 ms

    Real visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 413 ms

    413 ms

    Real visitors wait 413 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 5.3 MB in 267 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 267 requests on a phone: media 1.9 MB (1), images 1.3 MB (65) and scripts 1.1 MB (60). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    opm-gif-w-bg_30681cf8-c2a2-488b-b554-aba00787751d.gif weighs 560 KiB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (560 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 179.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8993
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 78 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is short (25 characters)

    Your title is only 25 characters: “The Streets Official Site”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 105 internal links, 6 external

    The homepage links to 105 pages on thestreets.co.uk and 6 external pages.

6 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Official website for The Streets, selling official merchandise - clothing, t-shirts, hoodies, bomber jackets and access…”.

  • One H1 headline

    Your main headline reads: “Your browser does not support the video tag.”.

  • Canonical URL set

    The canonical URL is https://thestreets.co.uk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thestreets.co.uk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,000 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thestreets.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 5 pages without a meta description

    https://thestreets.co.uk/pages/2026-tour-merch, https://thestreets.co.uk/collections/t-shirts-copy, https://thestreets.co.uk/collections/hoods-n-jackets, https://thestreets.co.uk/pages/accessories and https://thestreets.co.uk/collections/clothing have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    https://thestreets.co.uk/products/birmingham-2026-tour-tee, https://thestreets.co.uk/products/sheffield-2026-tour-tee-copy and https://thestreets.co.uk/products/fitted-lighter-logo-vest-top use the same meta description. A description written for each page earns more clicks.

  • 5 pages without an H1

    https://thestreets.co.uk/pages/2026-tour-merch, https://thestreets.co.uk/collections/t-shirts-copy, https://thestreets.co.uk/collections/hoods-n-jackets, https://thestreets.co.uk/pages/accessories and https://thestreets.co.uk/collections/clothing have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8191
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    57 of 66 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 415 words of copy

    The homepage carries about 415 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact information”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thestreets.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Upsell App By Essentialwolf · Forms · Announcement Bar With Slider

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Founded
1994

Upkeep, stack, hiring and company data from programmable.info

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