thestylehabitat.com website review

The page has 3,217 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

8 long tasks block the main thread while loading, the longest for 326 ms. During a long task the page ignores taps.

A phone's processor spends 2.8 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 208 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Klaviyo and popt.in and others), adding 530 KiB and 303 ms of main-thread time.

About 97 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (82 KiB).

26 KiB JavaScript is shipped twice across bundles.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 6.3 s. Good is under 3.8 s.

Scripts block taps and scrolling for 409 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 13 elements on the page fail this check, rated serious by axe-core.

ARIA input fields must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.

3 tap targets are too small or too close together to hit reliably with a finger.

2 elements hidden from screen readers can still receive keyboard focus.

4 images have no alt text, which hurts accessibility and image search.

112 visible links have no text or label, so screen readers cannot say where they go.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 links have no real href, so search engines can't follow them.

The homepage links to 388 pages on thestylehabitat.com and 7 external pages.

https://thestylehabitat.com/collections/all-prints and https://thestylehabitat.com/collections/new-arrivals are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://thestylehabitat.com/collections/all-prints, https://thestylehabitat.com/collections/new-arrivals, https://thestylehabitat.com/collections/classic-art, https://thestylehabitat.com/collections/custom-prints, https://thestylehabitat.com/collections/kitchen and https://thestylehabitat.com/collections/bathroom and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 159 found) and read each the way a search engine does.

6 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage carries about 1,446 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.