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thesuperiormane.com website review

Visit site (opens in a new tab)Reviewed 12 November 202641 issues · 90 checks

This review found 41 issues worth fixing on thesuperiormane.com, 13 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.6 sMay 23Nov 72.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.5 s
Jun 20, 20263.5 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.2 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.2 s
Aug 8, 20263.2 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Oct 31, 20262.7 s
Nov 7, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
168 ms124 msMay 23Nov 7154 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026153 ms
May 30, 2026150 ms
Jun 6, 2026154 ms
Jun 13, 2026163 ms
Jun 20, 2026152 ms
Jun 27, 2026147 ms
Jul 4, 2026145 ms
Jul 11, 2026138 ms
Jul 18, 2026153 ms
Jul 25, 2026154 ms
Aug 1, 2026147 ms
Aug 8, 2026150 ms
Aug 15, 2026144 ms
Aug 22, 2026139 ms
Aug 29, 2026137 ms
Sep 5, 2026129 ms
Sep 12, 2026137 ms
Sep 19, 2026137 ms
Sep 26, 2026137 ms
Oct 3, 2026139 ms
Oct 10, 2026137 ms
Oct 17, 2026141 ms
Oct 24, 2026147 ms
Oct 31, 2026147 ms
Nov 7, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thesuperiormane.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thesuperiormane.com at 0.4 s0.4 s
  2. thesuperiormane.com at 0.9 s0.9 s
  3. thesuperiormane.com at 1.3 s1.3 s
  4. thesuperiormane.com at 1.8 s1.8 s
  5. thesuperiormane.com at 2.2 s2.2 s
  6. thesuperiormane.com at 2.7 s2.7 s
  7. thesuperiormane.com at 3.1 s3.1 s
  8. thesuperiormane.com at 3.5 s3.5 s

Speed

13 to fix58
  • Reduce unused JavaScript

    4.4 s · 920 KiB

    About 920 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

  • Improve image delivery

    2.0 s · 496 KiB

    16 images could be 496 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 173 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (173 KiB).

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and cloudfront.net and others), adding 2.0 MB and 699 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 279 ms

    279 ms

    Google Tag Manager costs a phone 279 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 139 ms

    139 ms

    Klaviyo costs a phone 139 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,597 HTML elements

    The page has 1,597 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • cloudfront.net adds 87 ms

    87 ms

    cloudfront.net costs a phone 87 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 66 ms

    66 ms

    Shopify costs a phone 66 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 50 KiB

    Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.7 s

    22.7 s

    Your largest element takes 22.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 22.8 s

    22.8 s

    The page becomes fully interactive after 22.8 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 665 ms

    665 ms

    Real visitors wait 665 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 147 ms

    147 ms

    Scripts block the page for only 147 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 38.8 MB in 330 requests

    38.8 MB

    Your homepage downloads 38.8 MB in 330 requests on a phone: media 34.5 MB (9), scripts 2.2 MB (121) and other files 922 KiB (144). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    homepage-gif.gif weighs 2.7 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (2.7 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (58 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 11.0 g of CO₂ per visit

    11.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 11.01 g of CO₂e: 1320.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8288
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 17 images without alt text

    17 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • 2 H1 headlines

    There are 2 <h1> headlines (“Superior Care for Superior Men” and “WE'VE ENGINEERED PREMIUM FORMULAS FOR MEN WHO REF…”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://thesuperiormane.com/search?q={search_term_string}")”.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 84 internal links, 6 external

    The homepage links to 84 pages on thesuperiormane.com and 6 external pages.

6 checks passed
  • Meta description: 101 characters

    Your meta description is 101 characters: “Products with powerful root reactivation to promote a thicker, fuller, darker head of hair and beard.”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Expert Haircare Solutions for Men”.

  • Canonical URL set

    The canonical URL is https://thesuperiormane.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thesuperiormane.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://thesuperiormane.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (864 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://thesuperiormane.com/collections/all, https://thesuperiormane.com/pages/results, https://thesuperiormane.com/policies/terms-of-service, https://thesuperiormane.com/policies/shipping-policy and https://thesuperiormane.com/collections/grayng have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://thesuperiormane.com/collections/all and https://thesuperiormane.com/collections/grayng have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://gtm.thesuperiormane.com/g/collect?v=2&tid=G-0CZJ9ZWXRX&gtm=45je6bb0h2v895863796z89192721282…”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 529 words of copy

    The homepage carries about 529 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop”, “Shop All Products” and “SHOP NOW”.

  • 6 short forms

    6 short forms (5 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 10 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thesuperiormane.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Klaviyo Email Marketing Sms · Judgeme Extensions · Essential Post Purchase Upsell · Zipify Oneclickupsell · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on thesuperiormane.com, including 21 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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