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theteamplans.com website review

Visit site (opens in a new tab)Reviewed 7 November 202629 issues · 70 checks

This review found 29 issues worth fixing on theteamplans.com, 9 of them high impact, across 70 checks. The most urgent: page weight: 10.8 MB in 410 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of theteamplans.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. theteamplans.com at 0.8 s0.8 s
  2. theteamplans.com at 1.6 s1.6 s
  3. theteamplans.com at 2.3 s2.3 s
  4. theteamplans.com at 3.1 s3.1 s
  5. theteamplans.com at 3.9 s3.9 s
  6. theteamplans.com at 4.7 s4.7 s
  7. theteamplans.com at 5.5 s5.5 s
  8. theteamplans.com at 6.3 s6.3 s

Speed

8 to fix65
  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, POWr and Klaviyo and others), adding 840 KiB and 697 ms of main-thread time.

  • Use efficient cache lifetimes

    400 ms · 193 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).

  • Reduce unused JavaScript

    300 ms · 98 KiB

    About 98 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 280 ms

    280 ms

    Shopify costs a phone 280 ms of main-thread work and 427 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 2,139 HTML elements

    The page has 2,139 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    100 ms · 27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

  • Improve image delivery

    50 ms · 33 KiB

    2 images could be 33 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 8.8 s

    8.8 s

    Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 11.7 s

    11.7 s

    The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 86 ms

    86 ms

    Scripts block the page for only 86 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.8 MB in 410 requests

    10.8 MB

    Your homepage downloads 10.8 MB in 410 requests on a phone: media 8.3 MB (3), other files 1.1 MB (222) and scripts 908 KiB (145). Under 2 MB keeps phones on slow connections fast.

  • About 3.1 g of CO₂ per visit

    3.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.07 g of CO₂e: 368.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9193
  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (20 characters)

    Your title is only 20 characters: “ANDA by Abby Pollock”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 14 internal links, 6 external

    The homepage links to 14 pages on theteamplans.com and 6 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “The Team Plans”.

  • Canonical URL set

    The canonical URL is https://joinanda.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://joinanda.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,448 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://joinanda.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://joinanda.com/pages/program-finder and https://joinanda.com/collections/app-collection have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://joinanda.com/pages/program-finder has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 internal pages checked

    We fetched 2 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 2 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 736 words of copy

    The homepage carries about 736 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE” and “START YOUR FREE TRIAL”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Subscribe”, “START YOUR FREE TRIAL” and “Contact Us”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks and a star rating.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theteamplans.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Impact Com · Klaviyo Email Marketing Sms · powr.io · jst.ai · pandect.es · deliverr.com · shoppinggives.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on theteamplans.com, including 12 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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