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thetourguy.com website review

Visit site (opens in a new tab)Reviewed 22 October 202637 issues · 88 checks

This review found 37 issues worth fixing on thetourguy.com, 15 of them high impact, across 88 checks. The most urgent: mobile performance score: 13. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
153 ms125 msMay 2Oct 17136 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026150 ms
May 9, 2026146 ms
May 16, 2026143 ms
May 23, 2026141 ms
May 30, 2026138 ms
Jun 6, 2026137 ms
Jun 13, 2026136 ms
Jun 20, 2026136 ms
Jun 27, 2026136 ms
Jul 4, 2026136 ms
Jul 11, 2026133 ms
Jul 18, 2026129 ms
Jul 25, 2026129 ms
Aug 1, 2026128 ms
Aug 8, 2026128 ms
Aug 15, 2026129 ms
Aug 22, 2026129 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026129 ms
Sep 19, 2026129 ms
Sep 26, 2026130 ms
Oct 3, 2026130 ms
Oct 10, 2026130 ms
Oct 17, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thetourguy.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thetourguy.com at 1.4 s1.4 s
  2. thetourguy.com at 2.7 s2.7 s
  3. thetourguy.com at 4.1 s4.1 s
  4. thetourguy.com at 5.4 s5.4 s
  5. thetourguy.com at 6.8 s6.8 s
  6. thetourguy.com at 8.1 s8.1 s
  7. thetourguy.com at 9.5 s9.5 s
  8. thetourguy.com at 10.8 s10.8 s

Speed

12 to fix13
  • Mobile performance score: 13

    13/100

    Your mobile performance score is 13 (desktop: 43). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and iubenda and others), adding 1.9 MB and 1.9 s of main-thread time.

  • Use efficient cache lifetimes

    900 ms · 320 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (320 KiB).

  • Reduce unused JavaScript

    300 ms · 897 KiB

    About 897 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 847 ms. During a long task the page ignores taps.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Google Tag Manager adds 475 ms

    475 ms

    Google Tag Manager costs a phone 475 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 433 ms

    433 ms

    Google CDN costs a phone 433 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • iubenda adds 429 ms

    429 ms

    iubenda costs a phone 429 ms of main-thread work and 126 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,342 HTML elements

    The page has 2,342 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 155 ms

    155 ms

    Klaviyo costs a phone 155 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    74 KiB

    Polyfills for old browsers add 74 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    60 KiB

    1 image could be 60 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 43 but mobile only 13. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 90 ms

    90 ms

    Your server sent the HTML in 90 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Cumulative Layout Shift: 1.376

    1.376

    The layout shifts by 1.376 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 23.6 s

    23.6 s

    The page becomes fully interactive after 23.6 s. Good is under 3.8 s.

  • Total Blocking Time: 2.9 s

    2.9 s

    Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Europe's Best Tours & Things to Do”.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 930 ms

    930 ms

    Real visitors wait 930 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 150 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 126 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 126 requests on a phone: scripts 2.5 MB (74), other files 379 KiB (26) and images 181 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7988
  • 67 text elements with low contrast

    67 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 51 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • Meta description is long (213 characters)

    Your meta description is 213 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://theromanguy.com)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 309 internal links, 7 external

    The homepage links to 309 pages on thetourguy.com and 7 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Europe's Best Tours & Things to Do”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Book Tours, Activities, and Experiences | The Tour Guy”.

  • Canonical URL set

    The canonical URL is https://thetourguy.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thetourguy.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://thetourguy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,761 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 8 pages slow to respond

    https://thetourguy.com/tours/rome, https://thetourguy.com/tours/vatican, https://thetourguy.com/tours/london, https://thetourguy.com/tours/venice, https://thetourguy.com/tours/florence and https://thetourguy.com/tours/barcelona and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 24 small tap targets

    24 of 112 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use …”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,598 words of copy

    The homepage carries about 1,598 words of visible text.

2 checks passed
  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos, a star rating and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thetourguy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Azure

Company

Founded
2016

Upkeep, stack, hiring and company data from programmable.info

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