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thgingenuity.com website review
Visit site (opens in a new tab)Reviewed 30 October 202629 issues · 80 checks
This review found 29 issues worth fixing on thgingenuity.com, 12 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 111 ms |
| May 16, 2026 | 87 ms |
| May 23, 2026 | 106 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 120 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 94 ms |
| Aug 22, 2026 | 90 ms |
| Aug 29, 2026 | 92 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 93 ms |
| Oct 3, 2026 | 92 ms |
| Oct 10, 2026 | 89 ms |
| Oct 17, 2026 | 92 ms |
| Oct 24, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.2 s
2.7 s
3.3 s
3.8 s
4.4 s
Speed
Reduce unused JavaScript
1.8 s · 783 KiBAbout 783 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
2.5 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Didomi and others), adding 2.4 MB and 1.4 s of main-thread time.
Google CDN adds 753 ms
753 msGoogle CDN costs a phone 753 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 381 ms
381 msGoogle Tag Manager costs a phone 381 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.
thg-corporate.com adds 0 ms
0 msthg-corporate.com costs a phone 0 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 128 KiB10 files are served with short cache lifetimes, so returning visitors download them again (128 KiB).
Reduce unused CSS
30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
17 KiB1 image could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.0 s
2.0 sReal visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 15.5 s
15.5 sThe page becomes fully interactive after 15.5 s. Good is under 3.8 s.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 5.5 s
5.5 sYour largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “thg ingenuity diagram”.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 771 ms
771 msScripts block taps and scrolling for 771 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
25 images without width and height
25 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 101 ms
101 msReal visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 70 requests
2.9 MBYour homepage downloads 2.9 MB in 70 requests on a phone: scripts 1.7 MB (16), images 551 KiB (33) and other files 379 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (91 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
150 internal links, 6 external
The homepage links to 150 pages on thgingenuity.com and 6 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “THG Ingenuity powers global ecommerce growth with commerce software, automated fulfilment and creative production, buil…”.
One H1 headline
Your main headline reads: “The Operating System for Global Ecommerce”.
Title: 60 characters
Your title is a healthy 60 characters: “Enterprise Ecommerce Platform and Fulfilment - THG Ingenuity”.
Canonical URL set
The canonical URL is https://www.thgingenuity.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.thgingenuity.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,016 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://fcdn.thg-corporate.com/thg-ingenuity/logo_White_90771af2ec.svg.
5 small tap targets
5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://static.zohocdn.com/zoho-salesiq-widgets/embed/fl/css/float.fIc_1iUbeKPlFmm-VEpr5839fcyzcpc0uF27T…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 699 words of copy
The homepage carries about 699 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
2 calls to action
The homepage has 2 calls to action, for example “Contact Us” and “Sign Up”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Didomi
A consent management tool (Didomi) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thgingenuity.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on thgingenuity.com, including 19 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.