thingsnikkimade.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

5 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

3 third-party services load with your homepage (Shopify, Klaviyo and shop.app), adding 356 KiB and 123 ms of main-thread time.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

2 long tasks block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Beach Grass Bowls”.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 26 characters: “Things Nikki Made Ceramics”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 45 characters: “Handmade functional ceramics in Squamish, BC.”. 70 to 160 characters is enough to sell the click.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("instagram.com/thingsnikkimade")”.

Your <h1> is empty.

The homepage links to 69 pages on thingsnikkimade.com and 1 external page.

Your homepage links to https://thingsnikkimade.com/instagram.com/thingsnikkimade, which answers with an error. Visitors hit a dead end and search engines drop it.

https://thingsnikkimade.com/collections/all, https://thingsnikkimade.com/collections/vases, https://thingsnikkimade.com/collections/plates, https://thingsnikkimade.com/collections/mugs and https://thingsnikkimade.com/collections/bowls-1 have no meta description, so Google writes the search snippet from whatever text it finds.

https://thingsnikkimade.com/collections/plates and https://thingsnikkimade.com/collections/mugs have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

13 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 243 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.