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thingsengraved.com website review

Visit site (opens in a new tab)Reviewed 21 October 202628 issues · 74 checks

This review found 28 issues worth fixing on thingsengraved.com, 12 of them high impact, across 74 checks. The most urgent: main-thread work: 27.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.2 sMay 2Oct 171.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.8 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
157 ms133 msMay 2Oct 17154 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026139 ms
May 9, 2026137 ms
May 16, 2026136 ms
May 23, 2026138 ms
May 30, 2026144 ms
Jun 6, 2026146 ms
Jun 13, 2026153 ms
Jun 20, 2026153 ms
Jun 27, 2026151 ms
Jul 4, 2026148 ms
Jul 11, 2026146 ms
Jul 18, 2026144 ms
Jul 25, 2026145 ms
Aug 1, 2026148 ms
Aug 8, 2026149 ms
Aug 15, 2026149 ms
Aug 22, 2026151 ms
Aug 29, 2026149 ms
Sep 5, 2026147 ms
Sep 12, 2026152 ms
Sep 19, 2026151 ms
Sep 26, 2026148 ms
Oct 3, 2026153 ms
Oct 10, 2026150 ms
Oct 17, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thingsengraved.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thingsengraved.com at 1.5 s1.5 s
  2. thingsengraved.com at 3.0 s3.0 s
  3. thingsengraved.com at 4.5 s4.5 s
  4. thingsengraved.com at 6.0 s6.0 s
  5. thingsengraved.com at 7.5 s7.5 s
  6. thingsengraved.com at 9.0 s9.0 s
  7. thingsengraved.com at 10.5 s10.5 s
  8. thingsengraved.com at 12.0 s12.0 s

Speed

13 to fix36
  • Main-thread work: 27.3 s

    A phone's processor spends 27.3 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7,918 HTML elements

    The page has 7,918 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (uploadly-cdn.com, Google Tag Manager and Shopify and others), adding 2.3 MB and 2.8 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 899 KiB

    About 899 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    750 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • uploadly-cdn.com adds 810 ms

    810 ms

    uploadly-cdn.com costs a phone 810 ms of main-thread work and 112 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 711 ms

    711 ms

    Shopify costs a phone 711 ms of main-thread work and 916 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 727 ms

    727 ms

    Google Tag Manager costs a phone 727 ms of main-thread work and 704 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    350 ms · 260 KiB

    5 images could be 260 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Render-blocking requests

    450 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Klaviyo adds 314 ms

    314 ms

    Klaviyo costs a phone 314 ms of main-thread work and 416 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 271 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    71 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (71 KiB).

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 27.0 s

    27.0 s

    The page becomes fully interactive after 27.0 s. Good is under 3.8 s.

  • Speed Index: 14.3 s

    14.3 s

    Visually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 139 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 375 ms

    375 ms

    Real visitors wait 375 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.5 MB in 445 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 445 requests on a phone: scripts 2.3 MB (157), other files 1.2 MB (228) and images 584 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9296
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 33 links crawlers can't follow

    33 links have no real href, so search engines can't follow them.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Personalized gifts from Things Engraved” and “Find Your Perfect Personalized Gift at Things Eng…”). One clear main headline is easier for people and search engines.

  • 712 internal links, 6 external

    The homepage links to 712 pages on thingsengraved.com and 6 external pages.

6 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Personalized gifts, engraved keepsakes, custom photo gifts, and thoughtful gift ideas for every occasion at Things Engr…”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Personalized Gifts | Customized Gifts | Things Engraved Canada”.

  • Canonical URL set

    The canonical URL is https://thingsengraved.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thingsengraved.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,232 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thingsengraved.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9678
  • 4 broken images

    4 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=247016678&tm=gtm002&Ver=2&mid=54c62ece-6935-4cd6-8f19-cabda88f8d35&bo=1&sid=3d9d69f0cd9611f1bdabfd5a300330f6&vid=3d9d90b0cd9611f1810b27d35bfe7915&vids=0&msclkid=N&pid=.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,928 words of copy

    The homepage carries about 1,928 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CALL US”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Apply for 20% Corporate Discount” and “Call Us”.

  • 7 short forms

    7 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks, a star rating and 3 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thingsengraved.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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