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thinkjinx.com website review

Visit site (opens in a new tab)Reviewed 6 November 202644 issues · 86 checks

This review found 44 issues worth fixing on thinkjinx.com, 14 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.5 sMay 16Oct 313.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.0 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20263.1 s
Sep 12, 20263.4 s
Sep 19, 20263.5 s
Sep 26, 20263.6 s
Oct 3, 20263.5 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Oct 31, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
275 ms204 msMay 16Oct 31258 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026216 ms
May 23, 2026228 ms
May 30, 2026237 ms
Jun 6, 2026240 ms
Jun 13, 2026236 ms
Jun 20, 2026228 ms
Jun 27, 2026227 ms
Jul 4, 2026229 ms
Jul 11, 2026234 ms
Jul 18, 2026231 ms
Jul 25, 2026229 ms
Aug 1, 2026212 ms
Aug 8, 2026213 ms
Aug 15, 2026219 ms
Aug 22, 2026223 ms
Aug 29, 2026230 ms
Sep 5, 2026239 ms
Sep 12, 2026252 ms
Sep 19, 2026261 ms
Sep 26, 2026267 ms
Oct 3, 2026266 ms
Oct 10, 2026263 ms
Oct 17, 2026262 ms
Oct 24, 2026262 ms
Oct 31, 2026258 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thinkjinx.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thinkjinx.com at 0.9 s0.9 s
  2. thinkjinx.com at 1.7 s1.7 s
  3. thinkjinx.com at 2.6 s2.6 s
  4. thinkjinx.com at 3.4 s3.4 s
  5. thinkjinx.com at 4.3 s4.3 s
  6. thinkjinx.com at 5.2 s5.2 s
  7. thinkjinx.com at 6.0 s6.0 s
  8. thinkjinx.com at 6.9 s6.9 s

Speed

14 to fix38
  • Reduce unused JavaScript

    4.7 s · 959 KiB

    About 959 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Use efficient cache lifetimes

    3.1 s · 672 KiB

    91 files are served with short cache lifetimes, so returning visitors download them again (672 KiB).

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 893 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 2.0 MB and 1.9 s of main-thread time.

  • Improve image delivery

    700 ms · 638 KiB

    10 images could be 638 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • Minify JavaScript

    770 ms · 147 KiB

    147 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    770 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 770 ms faster on a phone.

  • Render-blocking requests

    400 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.

  • Facebook adds 266 ms

    266 ms

    Facebook costs a phone 266 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pearcommerce.com adds 139 ms

    139 ms

    pearcommerce.com costs a phone 139 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,591 HTML elements

    The page has 1,591 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    50 KiB

    Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    9 KiB

    9 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 25.3 s

    25.3 s

    Your largest element takes 25.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.6 s

    25.6 s

    The page becomes fully interactive after 25.6 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 914 ms

    914 ms

    Scripts block taps and scrolling for 914 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 279 ms

    279 ms

    Real visitors wait 279 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 216 ms to 258 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.1 MB in 430 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 430 requests on a phone: scripts 2.9 MB (184), images 1.0 MB (54) and other files 825 KiB (175). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    1 KiB

    1 image is downloaded at several times the size a phone draws it, for example Jinx-WholeWellness-Beef.jpg at 346 px wide, shown at 115 px. Resized copies would save about 1 KiB.

  • About 1.4 g of CO₂ per visit

    1.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9095
  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8584
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/Jinx-Logo.png")”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 127 internal links, 13 external

    The homepage links to 127 pages on thinkjinx.com and 13 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Build their best bowl with Jinx: dry food, toppers, and probiotics layered for real nutrition. No corn, soy, or wheat, …”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Real Food for Dogs & Cats | Jinx”.

  • Canonical URL set

    The canonical URL is https://www.thinkjinx.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thinkjinx.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (763 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    /collections/all-products and /collections/all-dog-food-products all use the title “Jinx Dog Food Lineup: Dry Food to Toppers”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /collections/all-products and /collections/all-dog-food-products use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /pages/store-locator, whose canonical is /pages/where-to-buy-jinx-dog-and-cat-food. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /pages/store-locator has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6983
  • 5 small tap targets

    5 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 447 words of copy

    The homepage carries about 447 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now at Walmart”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Shop All”, “Where to Buy” and “Shop Now at Walmart”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 66 other companies contacted

    Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thinkjinx.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Powerful Form Builder · Redo · Klaviyo Email Marketing Sms · rechargecdn.com · gorgias.chat · nfcube.com · bazaarvoice.com · cloudfront.net · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Segment | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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