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thinksun.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 87 checks

This review found 39 issues worth fixing on thinksun.com, 15 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
260 ms103 msMay 16Oct 31182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
May 23, 2026129 ms
May 30, 2026130 ms
Jun 6, 2026129 ms
Jun 13, 2026128 ms
Jun 20, 2026123 ms
Jun 27, 2026125 ms
Jul 4, 2026129 ms
Jul 11, 2026134 ms
Jul 18, 2026140 ms
Jul 25, 2026153 ms
Aug 1, 2026146 ms
Aug 8, 2026144 ms
Aug 15, 2026146 ms
Aug 22, 2026141 ms
Aug 29, 2026146 ms
Sep 5, 2026148 ms
Sep 12, 2026153 ms
Sep 19, 2026157 ms
Sep 26, 2026163 ms
Oct 3, 2026205 ms
Oct 10, 2026242 ms
Oct 17, 2026239 ms
Oct 24, 2026216 ms
Oct 31, 2026182 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thinksun.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thinksun.com at 1.0 s1.0 s
  2. thinksun.com at 2.1 s2.1 s
  3. thinksun.com at 3.1 s3.1 s
  4. thinksun.com at 4.1 s4.1 s
  5. thinksun.com at 5.1 s5.1 s
  6. thinksun.com at 6.2 s6.2 s
  7. thinksun.com at 7.2 s7.2 s
  8. thinksun.com at 8.2 s8.2 s

Speed

14 to fix38
  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Signyfyd adds 1.1 s

    1.1 s

    Signyfyd costs a phone 1.1 s of main-thread work and 265 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 10.5 s

    A phone's processor spends 10.5 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,475 HTML elements

    The page has 3,475 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google Tag Manager and tracead.com and others), adding 2.5 MB and 2.5 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    810 ms · 274 KiB

    About 274 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 810 ms faster on a phone.

  • Use efficient cache lifetimes

    500 ms · 464 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (464 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 835 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 298 ms

    298 ms

    Google Tag Manager costs a phone 298 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 260 ms

    260 ms

    Klaviyo costs a phone 260 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tracead.com adds 289 ms

    289 ms

    tracead.com costs a phone 289 ms of main-thread work and 87 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • zotabox.com adds 199 ms

    199 ms

    zotabox.com costs a phone 199 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    24 KiB

    24 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    17 KiB

    1 image could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.

  • Time to Interactive: 34.3 s

    34.3 s

    The page becomes fully interactive after 34.3 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 208 ms

    208 ms

    Real visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 59% slower for real visitors

    +59%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 598 ms

    598 ms

    Real visitors wait 598 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.4 MB in 424 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 424 requests on a phone: scripts 3.4 MB (170), other files 975 KiB (170) and images 491 KiB (55). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BANNERS_MB_TK_SUNSERUMSTORYTELLING_R1026.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.5 g of CO₂ per visit

    1.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9394
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (10 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (8 characters)

    Your title is only 8 characters: “thinksun”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 188 internal links, 10 external

    The homepage links to 188 pages on thinksun.com and 10 external pages.

6 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “thinksun addresses the growing concern of toxic chemicals leaching from consumer products and aim to create safe altern…”.

  • Canonical URL set

    The canonical URL is https://thinksun.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thinksun.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://thinksun.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,168 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    https://thinksun.com/collections/dermatologist-recommended-think-sun-care and https://thinksun.com/collections/shop-all-think-sun-care all use the title “thinksun- Trusted For Little Ones and Beyond”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://thinksun.com/collections/daily-sunscreen has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://thinksun.com/collections/dermatologist-recommended-think-sun-care and https://thinksun.com/collections/shop-all-think-sun-care use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://thinksun.com/collections/dermatologist-recommended-think-sun-care, whose canonical is https://thinksun.com/collections/shop-all-think-sun-care. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=56347214&Ver=2&mid=962c6dd7-3e8c-4ba3-97d5-e49cb77c792f&bo=1&sid=274aee90dba211f18c0de9ba9855dbdc&vid=274b00e0dba211f197c7d3911415bbf4&vids=1&msclkid=N&pi=918639831&lg.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://free.freeipapi.com/api/json/' from origin 'https://thinksun.com' has been blocked by CORS p…”.

2 checks passed
  • Tap targets are thumb-sized

    71 of 73 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 719 words of copy

    The homepage carries about 719 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “SHOP”, “Shop Sunscreen” and “Shop by Type”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 30 testimonial or review blocks, 6 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 62 other companies contacted

    Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thinksun.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Videowise Video Commerce · Klaviyo Email Marketing Sms · Eu Cookie Bar · Freegifts · hulkapps.com · yotpo.com · w3apps.co · trafficmanager.net · zoorix.com · zotabox.com · nfcube.com · bogos.io · signifyd.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 39 issues on thinksun.com, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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