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thinksun.com website review
Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 87 checks
This review found 39 issues worth fixing on thinksun.com, 15 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #60,398 of 91,985 reviewed websitesbeats 30%
- #36,058 of 48,745 online storesbeats 22%
- #33,814 of 43,931 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 130 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 123 ms |
| Jun 27, 2026 | 125 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 134 ms |
| Jul 18, 2026 | 140 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 141 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 148 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 205 ms |
| Oct 10, 2026 | 242 ms |
| Oct 17, 2026 | 239 ms |
| Oct 24, 2026 | 216 ms |
| Oct 31, 2026 | 182 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.3 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Signyfyd adds 1.1 s
1.1 sSignyfyd costs a phone 1.1 s of main-thread work and 265 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 10.5 s
A phone's processor spends 10.5 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,475 HTML elements
The page has 3,475 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Google Tag Manager and tracead.com and others), adding 2.5 MB and 2.5 s of main-thread time.
Reduce unused JavaScript
450 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
810 ms · 274 KiBAbout 274 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 810 ms faster on a phone.
Use efficient cache lifetimes
500 ms · 464 KiB32 files are served with short cache lifetimes, so returning visitors download them again (464 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 835 ms. During a long task the page ignores taps.
Google Tag Manager adds 298 ms
298 msGoogle Tag Manager costs a phone 298 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 260 ms
260 msKlaviyo costs a phone 260 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tracead.com adds 289 ms
289 mstracead.com costs a phone 289 ms of main-thread work and 87 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zotabox.com adds 199 ms
199 mszotabox.com costs a phone 199 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
24 KiB24 KiB could be saved by minifying JavaScript.
Improve image delivery
17 KiB1 image could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.7 s
10.7 sYour largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.
Time to Interactive: 34.3 s
34.3 sThe page becomes fully interactive after 34.3 s. Good is under 3.8 s.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user INP: 208 ms
208 msReal visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 59% slower for real visitors
+59%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 598 ms
598 msReal visitors wait 598 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.4 MB in 424 requests
5.4 MBYour homepage downloads 5.4 MB in 424 requests on a phone: scripts 3.4 MB (170), other files 975 KiB (170) and images 491 KiB (55). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BANNERS_MB_TK_SUNSERUMSTORYTELLING_R1026.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.5 g of CO₂ per visit
1.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (10 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (8 characters)
Your title is only 8 characters: “thinksun”. Between 30 and 65 characters leaves room to say what you do and for whom.
188 internal links, 10 external
The homepage links to 188 pages on thinksun.com and 10 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “thinksun addresses the growing concern of toxic chemicals leaching from consumer products and aim to create safe altern…”.
Canonical URL set
The canonical URL is https://thinksun.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thinksun.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://thinksun.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,168 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://thinksun.com/collections/dermatologist-recommended-think-sun-care and https://thinksun.com/collections/shop-all-think-sun-care all use the title “thinksun- Trusted For Little Ones and Beyond”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://thinksun.com/collections/daily-sunscreen has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://thinksun.com/collections/dermatologist-recommended-think-sun-care and https://thinksun.com/collections/shop-all-think-sun-care use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://thinksun.com/collections/dermatologist-recommended-think-sun-care, whose canonical is https://thinksun.com/collections/shop-all-think-sun-care. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
4 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=56347214&Ver=2&mid=962c6dd7-3e8c-4ba3-97d5-e49cb77c792f&bo=1&sid=274aee90dba211f18c0de9ba9855dbdc&vid=274b00e0dba211f197c7d3911415bbf4&vids=1&msclkid=N&pi=918639831&lg.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://free.freeipapi.com/api/json/' from origin 'https://thinksun.com' has been blocked by CORS p…”.
2 checks passed
Tap targets are thumb-sized
71 of 73 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 719 words of copy
The homepage carries about 719 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More”.
15 calls to action
The homepage has 15 calls to action, for example “SHOP”, “Shop Sunscreen” and “Shop by Type”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 30 testimonial or review blocks, 6 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics, Microsoft Clarity and Hotjar.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
62 other companies contacted
Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thinksun.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Videowise Video Commerce · Klaviyo Email Marketing Sms · Eu Cookie Bar · Freegifts · hulkapps.com · yotpo.com · w3apps.co · trafficmanager.net · zoorix.com · zotabox.com · nfcube.com · bogos.io · signifyd.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on thinksun.com, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.