thinkpremierfirst.com website review

83 files are served with short cache lifetimes, so returning visitors download them again (13.0 MB).

23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

32 images could be 10.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Your mobile performance score is 63 (desktop: 76). Pages that score under 90 lose visitors before the first paint.

About 110 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 third-party service load with your homepage (Google Fonts), adding 50 KiB and 0 ms of main-thread time.

Visually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (10.7 s).

57 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 6.3 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 13.1 MB in 88 requests on a phone: images 12.7 MB (43), scripts 264 KiB (20) and fonts 48 KiB (1). Under 2 MB keeps phones on slow connections fast.

9 images (517 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images are downloaded at several times the size a phone draws them, for example D1CE46FEFA1400C0E07DB687179670CD.jpg at 1,345 px wide, shown at 180 px. Resized copies would save about 233 KiB.

2 images further down the page (77 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.71 g of CO₂e: 444.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 19 characters: “Think Premier First”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 46 pages on thinkpremierfirst.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://thinkpremierfirst.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://thinkpremierfirst.com/blog, https://thinkpremierfirst.com/find-my-agent, https://thinkpremierfirst.com/my-policy, https://thinkpremierfirst.com/contact, https://thinkpremierfirst.com/quote and https://thinkpremierfirst.com/about and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://thinkpremierfirst.com/find-my-agent and https://thinkpremierfirst.com/my-policy have no <h1> headline, so visitors and search engines get no clear main topic.

https://thinkpremierfirst.com/find-my-agent and https://thinkpremierfirst.com/my-policy have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://thinkpremierfirst.com/blog, https://thinkpremierfirst.com/find-my-agent, https://thinkpremierfirst.com/my-policy, https://thinkpremierfirst.com/contact, https://thinkpremierfirst.com/quote and https://thinkpremierfirst.com/about and 1 other took over 3 s to send their HTML from our server.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_COMMON_NAME_INVALID”.

Chrome logged issues while loading the page (“Mixed content”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,100 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.