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thinlizzy.com.au website review
Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 84 checks
This review found 37 issues worth fixing on thinlizzy.com.au, 17 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #59,087 of 90,205 reviewed websitesbeats 30%
- #34,985 of 47,328 online storesbeats 22%
- #32,758 of 42,550 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 277 ms |
| May 23, 2026 | 280 ms |
| May 30, 2026 | 278 ms |
| Jun 6, 2026 | 285 ms |
| Jun 13, 2026 | 287 ms |
| Jun 20, 2026 | 282 ms |
| Jun 27, 2026 | 280 ms |
| Jul 4, 2026 | 278 ms |
| Jul 11, 2026 | 275 ms |
| Jul 18, 2026 | 275 ms |
| Jul 25, 2026 | 257 ms |
| Aug 1, 2026 | 254 ms |
| Aug 8, 2026 | 253 ms |
| Aug 15, 2026 | 248 ms |
| Aug 22, 2026 | 251 ms |
| Aug 29, 2026 | 255 ms |
| Sep 5, 2026 | 262 ms |
| Sep 12, 2026 | 271 ms |
| Sep 19, 2026 | 271 ms |
| Sep 26, 2026 | 247 ms |
| Oct 3, 2026 | 246 ms |
| Oct 10, 2026 | 245 ms |
| Oct 17, 2026 | 248 ms |
| Oct 24, 2026 | 268 ms |
| Oct 31, 2026 | 262 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
2.9 s
3.9 s
4.9 s
5.9 s
6.9 s
7.8 s
Speed
Render-blocking requests
1.8 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Reduce unused CSS
1.4 s · 304 KiBAbout 304 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Minify CSS
1.1 s · 168 KiB168 KiB could be saved by minifying CSS.
Signyfyd adds 1.1 s
1.1 sSignyfyd costs a phone 1.1 s of main-thread work and 297 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 10.5 s
A phone's processor spends 10.5 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,276 HTML elements
The page has 3,276 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Google Tag Manager and TikTok and others), adding 2.3 MB and 2.8 s of main-thread time.
Reduce unused JavaScript
1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 698 ms
698 msGoogle Tag Manager costs a phone 698 ms of main-thread work and 496 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
591 KiB29 files are served with short cache lifetimes, so returning visitors download them again (591 KiB).
Improve image delivery
150 ms · 277 KiB15 images could be 277 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 365 ms. During a long task the page ignores taps.
addsauce.com adds 208 ms
208 msaddsauce.com costs a phone 208 ms of main-thread work and 807 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 16.8 s
16.8 sVisually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 32.0 s
32.0 sThe page becomes fully interactive after 32.0 s. Good is under 3.8 s.
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user INP: 282 ms
282 msReal visitors wait 282 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 277 ms to 262 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 415 ms
415 msReal visitors wait 415 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 7.8 MB in 396 requests
7.8 MBYour homepage downloads 7.8 MB in 396 requests on a phone: scripts 2.7 MB (153), images 2.2 MB (96) and media 1.7 MB (4). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
minerals_optimize_V2.gif weighs 999 KiB. On a phone connection a single image that size takes seconds.
9 images in older formats
9 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (240 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.2 g of CO₂ per visit
2.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.22 g of CO₂e: 265.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 71 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (84 characters)
Your title is 84 characters, so Google will cut it off around 60: “Shop High-Quality Skincare, Makeup & Hair Care Products - Thin Lizzy – Thin Lizzy AU”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (232 characters)
Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
240 internal links, 5 external
The homepage links to 240 pages on thinlizzy.com.au and 5 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Thin Lizzy AU import 'components/image-element'; import 'components/image-element'; import 'components/image-element'; …”.
Canonical URL set
The canonical URL is https://thinlizzy.com.au/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thinlizzy.com.au/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,565 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 129 found) and read each the way a search engine does.
7 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
48 of 50 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 710 words of copy
The homepage carries about 710 words of visible text.
5 checks passed
24 calls to action
The homepage has 24 calls to action, for example “icon-chevron Shop By Concern”, “Shop Now” and “Contact Us”.
14 short forms
14 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 57 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and TikTok Pixel.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
41 cookies set on arrival
41Opening the homepage sets 41 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
68 other companies contacted
Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thinlizzy.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Wingify · Yotpo Product Reviews · Impact Com · Microsoft Clarity · Yotpo Loyalty Rewards · Okendo · Minmaxify Order Limits · Klaviyo Email Marketing Sms · Products Recommendation Au · Essential Cart Drawer · signifyd.com · nfcube.com · cloudfront.net · tagembed.com · rechargecdn.com · sidepanda.com · bestfreecdn.com · spicegems.org
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on thinlizzy.com.au, including 20 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.