thirdlove.com website review

Not measured in this review.

• Largest content (LCP) held steady for real visitors

  +7%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 9.7 MB

  9.7 MB

  Your homepage downloads 9.7 MB on a phone, 4.0 MB of it images (42%). Under 2 MB keeps phones on slow connections fast.

• 3 images far larger than shown

  62 KiB

  3 images are downloaded at several times the size a phone draws them, for example 100726_HP_Story_Tile_02.png at 954 px wide, shown at 286 px. Resized copies would save about 62 KiB.

  Elements (3)

• 4 images below the first screen load straight away

  4 images further down the page (225 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (4)

• 1 image in older formats

  1 image (29 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 2.8 g of CO₂ per visit

  2.76 g

  By the Sustainable Web Design model, a visit to your homepage emits about 2.76 g of CO₂e: 331.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Unlabelled dropdowns

  14 dropdowns have no label.

  Elements (3)

• 6 buttons without a name

  6 buttons have no accessible name, so screen readers announce just “button”.

  Elements (3)

• ARIA commands must have an accessible name (2 elements)

  ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  Elements (2)

• Interactive controls must not be nested (2 elements)

  Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  Elements (2)

• 4 images without alt text

  4 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• All page content should be contained by landmarks (20 elements)

  All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• 5 form fields without a label

  5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View sourceElements (3)

• 4 links without text

  4 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  View source

• 2 H1 headlines

  There are 2 <h1> headlines (“Bad bras don't exist here.” and “Smooths whatother bras won't.”). One clear main headline is easier for people and search engines.

  View source

• 104 internal links, 10 external

  The homepage links to 104 pages on thirdlove.com and 10 external pages.

• 1 linked page hidden from search

  https://www.thirdlove.com/collections/all-bras-underwear is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 14 pages without an H1

  https://www.thirdlove.com/pages/fitting-room, https://www.thirdlove.com/collections/bras, https://www.thirdlove.com/collections/all-bras-underwear, https://www.thirdlove.com/pages/digioh-quiz-updated, https://www.thirdlove.com/collections/comfortsmooth-comfortstretch-bras-underwear and https://www.thirdlove.com/collections/wireless-1 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 3 pages with very little text

  https://www.thirdlove.com/pages/fitting-room, https://www.thirdlove.com/pages/digioh-quiz-updated and https://www.thirdlove.com/products/breathable-silicone-solutions-nipple-cover-champagne have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://arttrk.com/pixel/?ad_log=referer&action=lead&pixid=04832c48-41bd-4023-b610-852ef15f9b96.

• 11 small tap targets

  11 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Phone number is not tap-to-call

  Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 250 words of copy

  The homepage carries about 250 words of visible text.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

• 42 cookies set on arrival

  42

  Opening the homepage sets 42 cookies (measured from a US location before any click).

• 72 other companies contacted

  Loading the homepage contacts 72 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.