Thirdlove growth playbook

Publish one page per coming-soon store, using the template of the Valley Fair and Town Center pages: mall, address, a "Get notified when we open" form (email and SMS by store in Klaviyo) and a pre-booking slot for the first fitting week. Move Garden State Plaza and Del Amo into the open list. Point local search ads, the Lenox Square press coverage and mall directories at these pages, and send the list an opening invite with a fitting slot.

A store opening is the one moment local shoppers are curious and the brand can own the search results. Pre-booked fittings fill the first weeks for the new store teams, and the sign-up list gives the paid search lead a local audience to test against.

[ ] Store and mall name in the title and H1
[ ] Mall address and map
[ ] "Get notified when we open" form (email and SMS, tagged by store)
[ ] First-week fitting pre-booking link
[ ] Half-cup fit explainer and 60-day exchange promise
[ ] Store structured data
[ ] Linked from /pages/stores and the homepage
[ ] Local search ads pointed at the page

• Opening dates move

  Say "opening soon" on the page and send dates only by email.

• Empty slots

  Release pre-booked slots that are not confirmed the day before.

• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source
• Your websiteStore pages: Garden State Plaza and Del Amo already have their own pages with address, hours, phone and a fitting booking link, although the locator still says "Coming Soon". There are no pages for Roosevelt Field, Lenox Square, Washington Square, Aventura, King of Prussia or Green Hills. The Valley Fair page title reads "Valley Field Mall". None of the store pages carries store (LocalBusiness) structured data, and pages for closed stores in DC, Newport Beach and Scottsdale are still in the sitemap.Source
• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source
• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source
• News coverageLocal press in July 2026 reported a Thirdlove boutique coming to the fourth floor of Lenox Square, its first standalone Atlanta store; the brand is currently sold there through Neiman Marcus.Source

Fix the Valley Fair title, add Store structured data (address, hours, phone, geo, booking link) to every open store page, and keep a short "now closed, here is the nearest store and online fitting" message on closed pages while removing them from the sitemap. Check each store's Google Business Profile matches the page.

Search engines and map apps rely on names, structured data and consistent listings to show a store for local searches.

• Hours change seasonally

  Keep hours in one place and update both page and profile.

• Your websiteStore pages: Garden State Plaza and Del Amo already have their own pages with address, hours, phone and a fitting booking link, although the locator still says "Coming Soon". There are no pages for Roosevelt Field, Lenox Square, Washington Square, Aventura, King of Prussia or Green Hills. The Valley Fair page title reads "Valley Field Mall". None of the store pages carries store (LocalBusiness) structured data, and pages for closed stores in DC, Newport Beach and Scottsdale are still in the sitemap.Source
• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source
• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source

Use the product feed (a stated skill for the new hire) to exclude unavailable sizes from Shopping and Performance Max, or route them to the nearest in-stock colorway. Send waitlist sign-ups an automatic restock email and SMS within an hour of stock returning, with a sister-size suggestion meanwhile.

Ad spend goes only to products a shopper can buy in her size, and waitlists convert at high rates when the message arrives fast.

• Sister-size advice feels pushy

  Offer it only with a fit stylist chat link.

• Your websiteCatalogue (public product feed): 374 products, 148 underwear, 108 bra colorways across 32 bra styles, 92 sleepwear and 16 Kit Undergarments items; 89 bra sizes including half cups (e.g. 32C½, 34D½). 2,199 of 6,926 size-and-color variants (32%) show as unavailable; product pages offer a "Join Waitlist" back-in-stock form. A shipping-protection item with "DRAFT" in its title is published at $0.31.Source
• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source
• Site technologyThe site runs on Shopify with Klaviyo email and SMS, Yotpo reviews and loyalty, Google Analytics and Microsoft Clarity, Impact for affiliates, Apple Pay and Venmo, and a 60-day return window.Source

Add a small "Free fittings at Valley Fair, 3 miles away" line to the homepage, the fit quiz result and product pages for visitors near a store (by approximate location), linking to that store's booking calendar.

Bra shoppers who are unsure of their size want a fitting, and a store visit lifts both basket size and later online orders.

• Location is wrong

  Let shoppers change the store.

• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source
• Your websiteHomepage: title "Bras and Underwear for Every Body"; banner "One in four women wear a half cup size - do you? Find your fit and get $20 off"; a seasonal "Bra-tober Fest" sale with bestsellers from $25; footer links to Virtual Styling, Hooked Rewards, "Refer A Friend, Get $25", a wholesale page and student and everyday-heroes discounts.Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source
• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source

Hide internal pages from search (noindex and sitemap exclusion), unpublish or rename the draft item, and set a monthly check of new pages before they go live.

A clean sitemap focuses search engines on the 748 collections and 374 products that sell.

• Personalization pages need traffic

  Keep them reachable from emails and ads, just not from search.

• Your websiteSitemap (1,851 URLs): 748 collection, 639 blog, 374 product and 88 page URLs. The page list includes internal pages such as six "personalized-collection-archectype" pages, three tracking pages, /pages/cart, /pages/quiz-results and an older Black Friday page.Source
• Your websiteCatalogue (public product feed): 374 products, 148 underwear, 108 bra colorways across 32 bra styles, 92 sleepwear and 16 Kit Undergarments items; 89 bra sizes including half cups (e.g. 32C½, 34D½). 2,199 of 6,926 size-and-color variants (32%) show as unavailable; product pages offer a "Join Waitlist" back-in-stock form. A shipping-protection item with "DRAFT" in its title is published at $0.31.Source

Build a local campaign per store with location assets, call and booking extensions, and count a booked fitting as a conversion. Add mall names and nearby towns as keywords.

Fitting bookings are a measurable store result for a channel usually judged only on online sales.

• Fittings without sales

  Report sales per booked fitting with the stores.

• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source
• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source
• Your websiteStore pages: Garden State Plaza and Del Amo already have their own pages with address, hours, phone and a fitting booking link, although the locator still says "Coming Soon". There are no pages for Roosevelt Field, Lenox Square, Washington Square, Aventura, King of Prussia or Green Hills. The Valley Fair page title reads "Valley Field Mall". None of the store pages carries store (LocalBusiness) structured data, and pages for closed stores in DC, Newport Beach and Scottsdale are still in the sitemap.Source
• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source

Pair each new store market with a similar control market. Measure online orders, branded searches and new customers before and after opening, then hold out paid display in a few areas to see what media adds on top of the store.

Knowing the online lift from a store changes how much to spend around each opening and which malls to choose next.

• Too few orders per market

  Group markets and run longer.

• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source
• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source
• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source

Record the fitted size and preferred styles on the customer profile at the store, then send a follow-up with her size pre-selected, a reorder reminder after six months and new styles in her size.

A known size removes the main reason not to reorder online.

• Privacy concerns

  Ask consent and explain the benefit.

• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source
• Site technologyThe site runs on Shopify with Klaviyo email and SMS, Yotpo reviews and loyalty, Google Analytics and Microsoft Clarity, Impact for affiliates, Apple Pay and Venmo, and a 60-day return window.Source

On the quiz result, offer three paths: shop the recommended size, book a store fitting nearby, or book a short video session with a fit stylist. Carry the quiz answers into the booking so the stylist starts with them.

Unsure shoppers who talk to a stylist buy more and return less.

• Stylist capacity

  Limit video slots and show the next one.

• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source
• Your websiteHomepage: title "Bras and Underwear for Every Body"; banner "One in four women wear a half cup size - do you? Find your fit and get $20 off"; a seasonal "Bra-tober Fest" sale with bestsellers from $25; footer links to Virtual Styling, Hooked Rewards, "Refer A Friend, Get $25", a wholesale page and student and everyday-heroes discounts.Source
• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source

Create a collection per popular size (34C½, 36D½ and so on) showing in-stock styles, a short note on who wears that size and sister sizes, and reviews from shoppers of that size. Use them as landing pages for size-specific search ads.

Size searches are high intent, and the pages answer a question only Thirdlove can.

• Thin pages

  Only build sizes with enough stock and reviews.

• Your websiteCatalogue (public product feed): 374 products, 148 underwear, 108 bra colorways across 32 bra styles, 92 sleepwear and 16 Kit Undergarments items; 89 bra sizes including half cups (e.g. 32C½, 34D½). 2,199 of 6,926 size-and-color variants (32%) show as unavailable; product pages offer a "Join Waitlist" back-in-stock form. A shipping-protection item with "DRAFT" in its title is published at $0.31.Source
• Your websiteHomepage: title "Bras and Underwear for Every Body"; banner "One in four women wear a half cup size - do you? Find your fit and get $20 off"; a seasonal "Bra-tober Fest" sale with bestsellers from $25; footer links to Virtual Styling, Hooked Rewards, "Refer A Friend, Get $25", a wholesale page and student and everyday-heroes discounts.Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source
• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source

Each week, take the five most common chat and email questions, answer each in a 30-second video by a fit stylist, post them, and embed the best on the matching product page and blog post.

Real questions make content people search for and share, and the same answer cuts chat volume.

• Repetitive content

  Rotate stylists and formats.

• HiringContent Creator and Strategist (San Francisco): owns "how ThirdLove shows up across organic social platforms"; will "Work closely with CX team to find synergy and alignment across customer curiosity and FAQS", "Track and surface great UGC", join "retailer launch content (new innovations, new retailer wins)", and use AI tools "to help measure success".Source
• Your websiteBlog (639 URLs) is updated daily, with recent "Learn" posts such as "The Best Bras for Pendulous Breasts", "Real Talk your Breasts Post Nursing" and "Are Cotton Bras Good for Heavy Large Breasts"; the site also has post-surgery bras, menopause cooling and teen size chart pages.Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source

Filter reviews by size, shape and life stage, pull short quotes with the reviewer's size (e.g. "34C½"), and build ad variations and product-page modules around them, with permission for photo reviews.

A shopper believes a fit claim when someone her size says it.

• Quotes out of context

  Link to the full review.

• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source
• HiringContent Creator and Strategist (San Francisco): owns "how ThirdLove shows up across organic social platforms"; will "Work closely with CX team to find synergy and alignment across customer curiosity and FAQS", "Track and surface great UGC", join "retailer launch content (new innovations, new retailer wins)", and use AI tools "to help measure success".Source
• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source
• Site technologyThe site runs on Shopify with Klaviyo email and SMS, Yotpo reviews and loyalty, Google Analytics and Microsoft Clarity, Impact for affiliates, Apple Pay and Venmo, and a 60-day return window.Source

Give Kit its own TikTok and Instagram voice with the two stylists on camera, a small creator program, and a Kit landing page that does not open on Thirdlove's core bra offers. Track first orders from Kit buyers who later buy Thirdlove bras.

A second brand recruits younger customers who move into Thirdlove's fit-led bras later.

• Brand confusion

  Keep Kit visually separate.

• Your websitePress page: "Thirdlove acquires Gen-Z underwear brand Kit Undergarments"; the Kit page says the relaunched brand, from stylists Jamie Mizrahi and Simone Harouche, is "sold exclusively on ThirdLove.com". Press also covers the move into "brick and mortar shops in California" and new activewear.Source
• HiringContent Creator and Strategist (San Francisco): owns "how ThirdLove shows up across organic social platforms"; will "Work closely with CX team to find synergy and alignment across customer curiosity and FAQS", "Track and surface great UGC", join "retailer launch content (new innovations, new retailer wins)", and use AI tools "to help measure success".Source
• Your websiteCatalogue (public product feed): 374 products, 148 underwear, 108 bra colorways across 32 bra styles, 92 sleepwear and 16 Kit Undergarments items; 89 bra sizes including half cups (e.g. 32C½, 34D½). 2,199 of 6,926 size-and-color variants (32%) show as unavailable; product pages offer a "Join Waitlist" back-in-stock form. A shipping-protection item with "DRAFT" in its title is published at $0.31.Source

Add the Belk locations to the store locator, show them to visitors near those stores, and run joint local ads with Belk. Share sell-through data to grow the range.

Wholesale doors become a free fitting and try-on network in markets Thirdlove has no store.

• Online sales shift to wholesale

  Track customer overlap.

• Your websiteSelect retailers page: Thirdlove is "now available at select department stores", listing Belk locations such as Riverchase Galleria and The Summit in Birmingham, SouthPark in Charlotte, Charlottesville and Columbiana Centre in Columbia.Source
• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source
• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source

Create four hubs, each with a fit guide, the right products, stylist videos and the best blog posts, and run paid search against each life-stage term.

Life-stage buyers have urgent needs and high loyalty once a brand solves them.

• Medical claims

  Review copy with an expert.

• Your websiteBlog (639 URLs) is updated daily, with recent "Learn" posts such as "The Best Bras for Pendulous Breasts", "Real Talk your Breasts Post Nursing" and "Are Cotton Bras Good for Heavy Large Breasts"; the site also has post-surgery bras, menopause cooling and teen size chart pages.Source
• Your websiteCatalogue (public product feed): 374 products, 148 underwear, 108 bra colorways across 32 bra styles, 92 sleepwear and 16 Kit Undergarments items; 89 bra sizes including half cups (e.g. 32C½, 34D½). 2,199 of 6,926 size-and-color variants (32%) show as unavailable; product pages offer a "Join Waitlist" back-in-stock form. A shipping-protection item with "DRAFT" in its title is published at $0.31.Source
• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source

Expose structured fit data to agents: the half-cup system, sister sizes, the quiz questions, fit notes per style and review fit summaries, and test how ChatGPT, Gemini and Perplexity answer fit questions about Thirdlove each month.

The brand built its name on fit, and agents will recommend whoever explains fit best.

• Platforms change

  Keep data in standard product fields.

• Your websitethirdlove.com publishes an agents.md file inviting AI shopping agents to browse and buy through Shopify's Shop skill and the Universal Commerce Protocol, with an MCP endpoint for product discovery, carts and checkout.Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source
• Your websiteCatalogue (public product feed): 374 products, 148 underwear, 108 bra colorways across 32 bra styles, 92 sleepwear and 16 Kit Undergarments items; 89 bra sizes including half cups (e.g. 32C½, 34D½). 2,199 of 6,926 size-and-color variants (32%) show as unavailable; product pages offer a "Join Waitlist" back-in-stock form. A shipping-protection item with "DRAFT" in its title is published at $0.31.Source

Invite ten local creators and the notify list to an opening fitting day, film fittings (with consent) for social, and give attendees a fitting follow-up offer.

Real fittings are the brand's best content and the opening gets local reach.

• Privacy in fittings

  Film only creators who choose to.

• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source
• HiringContent Creator and Strategist (San Francisco): owns "how ThirdLove shows up across organic social platforms"; will "Work closely with CX team to find synergy and alignment across customer curiosity and FAQS", "Track and surface great UGC", join "retailer launch content (new innovations, new retailer wins)", and use AI tools "to help measure success".Source
• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source

Pick the ten styles with most ad spend, test on-figure images in several body types against ghost-mannequin images as the main ad and product image, and roll out the winner.

Seeing a style on a body like hers helps a shopper believe the fit.

• AI edits look fake

  Keep real photography for fit.

• HiringSr. Visual Designer: "Ghost Mannequin Standards & PDP Quality" for on-figure and ghost-mannequin product imagery, "Key owner of leading development in Ai for retouching, PDP, new product shots", plus retail window displays and a "Brand Muse" visual deck. A Sr. Manager of Creative Operations will build "scalable processes to creative production" and own the "seasonal shoot calendars".Source
• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source

Run two-week fitting pop-ups in the next candidate malls to test demand before a lease, and scale video fittings with stylists for everyone else, with a size kit by post.

It tests store markets cheaply and brings the fitting experience to every customer.

• Pop-up costs

  Use mall short-term spaces.

• Your websiteStore locator (/pages/stores, checked October 21, 2026): four stores listed as open (Broadway Plaza in Walnut Creek, Fillmore in San Francisco, Town Center in Corte Madera, Valley Fair in Santa Clara), each with a "Book an Appointment" fitting link; eight listed as "Coming Soon" with no page, date or sign-up: Garden State Plaza, Del Amo Fashion Center, Roosevelt Field, Lenox Square, Aventura, Washington Square, King of Prussia and The Mall at Green Hills. The homepage links to stores only from the footer.Source
• Your websiteSelect retailers page: Thirdlove is "now available at select department stores", listing Belk locations such as Riverchase Galleria and The Summit in Birmingham, SouthPark in Charlotte, Charlottesville and Columbiana Centre in Columbia.Source
• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source

Link store and online customers on Shopify, add store visits and fittings to the ad platforms as offline conversions, and report revenue per customer across channels.

Spending decisions follow the full value of each customer, not the last click.

• Low match rates

  Ask for email at every store sale with a reward.

• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source
• HiringGrowth Marketing Manager: Paid Search and Display (remote, posted September 1, 2026): "Paid Search, display, and video are central to how we acquire customers across the full funnel." The role owns strategy "across Google, Display, and CTV", budget pacing, will "Lead incrementality test design for search, display, and CTV channels", must know "Performance Max, search term management, Quality Score, product feed management", and will "Contribute channel-informed hypotheses to our landing page and site testing process".Source
• Site technologyThe site runs on Shopify with Klaviyo email and SMS, Yotpo reviews and loyalty, Google Analytics and Microsoft Clarity, Impact for affiliates, Apple Pay and Venmo, and a 60-day return window.Source
• Your websiteSelect retailers page: Thirdlove is "now available at select department stores", listing Belk locations such as Riverchase Galleria and The Summit in Birmingham, SouthPark in Charlotte, Charlottesville and Columbiana Centre in Columbia.Source

Publish yearly findings on fit (how many women wear the wrong size, how sizes vary by age and region, what changes after life events), with privacy-safe aggregates and a press push.

Original data is the strongest PR and AI-citation asset a fit brand can have.

• Data claims questioned

  Publish the method.

• Your websiteHomepage: title "Bras and Underwear for Every Body"; banner "One in four women wear a half cup size - do you? Find your fit and get $20 off"; a seasonal "Bra-tober Fest" sale with bestsellers from $25; footer links to Virtual Styling, Hooked Rewards, "Refer A Friend, Get $25", a wholesale page and student and everyday-heroes discounts.Source
• Your websiteProduct page, 24/7 Classic T-Shirt Bra: $74 marked down to $65; structured data shows a 4.5 rating from 62,487 reviews (Yotpo); "Perfect Fit Promise: Exchanges free for 60 days"; the Fitting Room quiz "can tell you in less than 2 minutes"; a bra size calculator and "Chat with a fit stylist" on the page.Source
• Your websiteBlog (639 URLs) is updated daily, with recent "Learn" posts such as "The Best Bras for Pendulous Breasts", "Real Talk your Breasts Post Nursing" and "Are Cotton Bras Good for Heavy Large Breasts"; the site also has post-surgery bras, menopause cooling and teen size chart pages.Source

Give each fitted customer a card with a personal referral link and the friend's offer, and send the same link in the thank-you email.

Fitting is a moment of relief that people talk about.

• Cards ignored

  Pair with the email.

• Your websiteHomepage: title "Bras and Underwear for Every Body"; banner "One in four women wear a half cup size - do you? Find your fit and get $20 off"; a seasonal "Bra-tober Fest" sale with bestsellers from $25; footer links to Virtual Styling, Hooked Rewards, "Refer A Friend, Get $25", a wholesale page and student and everyday-heroes discounts.Source
• HiringStore hiring: "Thirdlove is expanding its retail footprint nationwide"; a Store Manager "to help us launch our new Thirdlove store in Roosevelt Field", measured on "conversion, ATV, and UPT", who will "Curate and execute in-store activations" and "Partner with HQ to plan and execute marketing initiatives and in-store events"; tools named are Shopify, Incite, Google Workspace and Endear. Of 22 open roles, 18 are store roles at Lenox Square, Roosevelt Field, Washington Square, Valley Fair, Corte Madera and Del Amo.Source
• Site technologyThe site runs on Shopify with Klaviyo email and SMS, Yotpo reviews and loyalty, Google Analytics and Microsoft Clarity, Impact for affiliates, Apple Pay and Venmo, and a 60-day return window.Source