Website review, no card needed
thisworks.com website review
Visit site (opens in a new tab)Reviewed 4 November 202630 issues · 80 checks
This review found 30 issues worth fixing on thisworks.com, 10 of them high impact, across 80 checks. The most urgent: page weight: 12.1 MB in 275 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,107 of 92,081 reviewed websitesbeats 72%
- #13,140 of 48,826 online storesbeats 67%
- #12,702 of 44,011 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 181 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 182 ms |
| Jun 13, 2026 | 181 ms |
| Jun 20, 2026 | 182 ms |
| Jun 27, 2026 | 178 ms |
| Jul 4, 2026 | 178 ms |
| Jul 11, 2026 | 177 ms |
| Jul 18, 2026 | 175 ms |
| Jul 25, 2026 | 175 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 175 ms |
| Aug 15, 2026 | 174 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 173 ms |
| Sep 5, 2026 | 171 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 176 ms |
| Sep 26, 2026 | 175 ms |
| Oct 3, 2026 | 177 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 192 ms |
| Oct 31, 2026 | 201 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
Speed
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,742 HTML elements
The page has 3,742 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.3 MB and 1.2 s of main-thread time.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
590 KiBAbout 590 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
350 ms · 233 KiB27 files are served with short cache lifetimes, so returning visitors download them again (233 KiB).
Google Tag Manager adds 501 ms
501 msGoogle Tag Manager costs a phone 501 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 7 KiB7 KiB could be saved by minifying JavaScript.
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Improve image delivery
34 KiB2 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 62 ms
62 msYour server sent the HTML in 62 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Video placeholder”.
Total Blocking Time: 637 ms
637 msScripts block taps and scrolling for 637 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 181 ms to 201 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 191 ms
191 msReal visitors wait 191 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 763 ms
763 msReal visitors wait 763 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.029
0.029The layout barely moves while loading (CLS 0.029, good is under 0.1).
Images and page weight
Page weight: 12.1 MB in 275 requests
12.1 MBYour homepage downloads 12.1 MB in 275 requests on a phone: media 8.3 MB (2), scripts 1.8 MB (100) and other files 858 KiB (129). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
October_Banners-19.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.4 g of CO₂ per visit
3.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.44 g of CO₂e: 413.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
129 links without text
129 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 105 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“the science of switching off”, “free luxury candle with orders £55+*” and “naturally effective, rooted in science, proven to…”). One clear main headline is easier for people and search engines.
Meta description is long (302 characters)
Your meta description is 302 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 3 problems
Structured data found (BreadcrumbList, Organization and WebSite) but with 3 problems, for example “Organization: logo is not an absolute URL ("//www.thisworks.com/cdn/shop/files/THISWORKS_FAVICON.pn…”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
338 internal links, 7 external
The homepage links to 338 pages on thisworks.com and 7 external pages.
4 checks passed
Title: 48 characters
Your title is a healthy 48 characters: “Sleep Solutions & Everyday Skincare | This Works”.
Canonical URL set
The canonical URL is https://www.thisworks.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.thisworks.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,405 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.thisworks.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=19000484&tm=gtm002&Ver=2&mid=bcfdfc22-8718-4b24-a681-f5f16db7bb12&bo=1&sid=2b8abd30d89811f19e5e8bc9ec7124aa&vid=2b8acd40d89811f1acae756e8c9459f8&vids=1&msclkid=N&pi=91.
91 small tap targets
91 of 248 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 10 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
About 1,899 words of copy
The homepage carries about 1,899 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “shop now”.
53 calls to action
The homepage has 53 calls to action, for example “shop all sleep”, “shop by category” and “shop by concern”.
27 short forms
27 short forms (5 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
31 cookies set on arrival
31Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thisworks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Yotpo Product Reviews · Elevar Conversion Tracking · Triplewhale · Videowise Video Commerce · Freegifts · yottaa.com · cloudfront.net · rechargecdn.com · redirectify.app · bogos.io · amazonaws.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on thisworks.com, including 15 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.