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thisworks.com website review

Visit site (opens in a new tab)Reviewed 4 November 202630 issues · 80 checks

This review found 30 issues worth fixing on thisworks.com, 10 of them high impact, across 80 checks. The most urgent: page weight: 12.1 MB in 275 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.3 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
206 ms165 msMay 16Oct 31201 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026181 ms
May 23, 2026179 ms
May 30, 2026179 ms
Jun 6, 2026182 ms
Jun 13, 2026181 ms
Jun 20, 2026182 ms
Jun 27, 2026178 ms
Jul 4, 2026178 ms
Jul 11, 2026177 ms
Jul 18, 2026175 ms
Jul 25, 2026175 ms
Aug 1, 2026173 ms
Aug 8, 2026175 ms
Aug 15, 2026174 ms
Aug 22, 2026171 ms
Aug 29, 2026173 ms
Sep 5, 2026171 ms
Sep 12, 2026170 ms
Sep 19, 2026176 ms
Sep 26, 2026175 ms
Oct 3, 2026177 ms
Oct 10, 2026179 ms
Oct 17, 2026179 ms
Oct 24, 2026192 ms
Oct 31, 2026201 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thisworks.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thisworks.com at 0.5 s0.5 s
  2. thisworks.com at 1.0 s1.0 s
  3. thisworks.com at 1.5 s1.5 s
  4. thisworks.com at 2.0 s2.0 s
  5. thisworks.com at 2.5 s2.5 s
  6. thisworks.com at 3.0 s3.0 s
  7. thisworks.com at 3.5 s3.5 s
  8. thisworks.com at 4.0 s4.0 s

Speed

10 to fix56
  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,742 HTML elements

    The page has 3,742 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.3 MB and 1.2 s of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    590 KiB

    About 590 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    350 ms · 233 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (233 KiB).

  • Google Tag Manager adds 501 ms

    501 ms

    Google Tag Manager costs a phone 501 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    34 KiB

    2 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 62 ms

    62 ms

    Your server sent the HTML in 62 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Video placeholder”.

  • Total Blocking Time: 637 ms

    637 ms

    Scripts block taps and scrolling for 637 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 181 ms to 201 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 191 ms

    191 ms

    Real visitors wait 191 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 763 ms

    763 ms

    Real visitors wait 763 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.029

    0.029

    The layout barely moves while loading (CLS 0.029, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 12.1 MB in 275 requests

    12.1 MB

    Your homepage downloads 12.1 MB in 275 requests on a phone: media 8.3 MB (2), scripts 1.8 MB (100) and other files 858 KiB (129). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    October_Banners-19.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.4 g of CO₂ per visit

    3.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.44 g of CO₂e: 413.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 129 links without text

    129 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 105 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9281
  • 3 H1 headlines

    There are 3 <h1> headlines (“the science​ of switching off​”, “free luxury candle with orders £55+*” and “naturally effective, rooted in science, proven to…”). One clear main headline is easier for people and search engines.

  • Meta description is long (302 characters)

    Your meta description is 302 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 3 problems

    Structured data found (BreadcrumbList, Organization and WebSite) but with 3 problems, for example “Organization: logo is not an absolute URL ("//www.thisworks.com/cdn/shop/files/THISWORKS_FAVICON.pn…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 338 internal links, 7 external

    The homepage links to 338 pages on thisworks.com and 7 external pages.

4 checks passed
  • Title: 48 characters

    Your title is a healthy 48 characters: “Sleep Solutions & Everyday Skincare | This Works”.

  • Canonical URL set

    The canonical URL is https://www.thisworks.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thisworks.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,405 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.thisworks.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=19000484&tm=gtm002&Ver=2&mid=bcfdfc22-8718-4b24-a681-f5f16db7bb12&bo=1&sid=2b8abd30d89811f19e5e8bc9ec7124aa&vid=2b8acd40d89811f1acae756e8c9459f8&vids=1&msclkid=N&pi=91.

  • 91 small tap targets

    91 of 248 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 10 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 1,899 words of copy

    The homepage carries about 1,899 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “shop now”.

  • 53 calls to action

    The homepage has 53 calls to action, for example “shop all sleep”, “shop by category” and “shop by concern”.

  • 27 short forms

    27 short forms (5 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thisworks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Yotpo Product Reviews · Elevar Conversion Tracking · Triplewhale · Videowise Video Commerce · Freegifts · yottaa.com · cloudfront.net · rechargecdn.com · redirectify.app · bogos.io · amazonaws.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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