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thistletavern.com website review
Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 81 checks
This review found 28 issues worth fixing on thistletavern.com, 10 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,228 of 108,871 reviewed websitesbeats 93%
- #2,908 of 61,767 online storesbeats 93%
- #2,825 of 56,365 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 131 ms |
| May 23, 2026 | 134 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 141 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 193 ms |
| Jul 18, 2026 | 212 ms |
| Jul 25, 2026 | 206 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 204 ms |
| Aug 15, 2026 | 202 ms |
| Aug 22, 2026 | 203 ms |
| Aug 29, 2026 | 197 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 191 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 190 ms |
| Oct 3, 2026 | 189 ms |
| Oct 10, 2026 | 180 ms |
| Oct 17, 2026 | 168 ms |
| Oct 24, 2026 | 160 ms |
| Oct 31, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.1 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 6.1 s
A phone's processor spends 6.1 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,761 HTML elements
The page has 5,761 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
650 ms · 542 KiB18 images could be 542 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Klarna and azurefd.net and others), adding 1.2 MB and 585 ms of main-thread time.
Clarity adds 300 ms
300 msClarity costs a phone 300 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
275 KiBAbout 275 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 80 ms
80 msShopify costs a phone 80 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 81 ms
81 msazurefd.net costs a phone 81 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
57 KiB12 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).
Duplicated JavaScript
27 KiB27 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 32 ms
32 msYour server sent the HTML in 32 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Scotland's Premier Tabletop & TCG Destination”.
Time to Interactive: 14.9 s
14.9 sThe page becomes fully interactive after 14.9 s. Good is under 3.8 s.
Speed Index: 4.1 s
4.1 sVisually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 256 ms
256 msScripts block taps and scrolling for 256 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 147 ms
147 msReal visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 623 ms
623 msReal visitors wait 623 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 492 requests
4.1 MBYour homepage downloads 4.1 MB in 492 requests on a phone: other files 1.6 MB (258), images 1.1 MB (32) and scripts 991 KiB (130). Under 2 MB keeps phones on slow connections fast.
7 images in older formats
7 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images far larger than shown
261 KiB4 images are downloaded at several times the size a phone draws them, for example PFGTERRT1EN_1.webp at 700 px wide, shown at 102 px. Resized copies would save about 261 KiB.
About 1.2 g of CO₂ per visit
1.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
313 internal links, 4 external
The homepage links to 313 pages on thistletavern.com and 4 external pages.
8 checks passed
Meta description: 91 characters
Your meta description is 91 characters: “One-stop shop for tabletop gamers ✓ Flesh & Blood, Disney Lorcana, & more ✓ Weekly events ✓”.
One H1 headline
Your main headline reads: “Scotland's Premier Tabletop & TCG Destination”.
Title: 56 characters
Your title is a healthy 56 characters: “Thistle Tavern │ Trading Card Games, Board Games, & More”.
Canonical URL set
The canonical URL is https://thistletavern.com/.
Structured data in place
Structured data found: OnlineStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thistletavern.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,707 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thistletavern.com/llms.txt (35 KiB, 99 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.
7 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
42 of 51 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 643 words of copy
The homepage carries about 643 words of visible text.
3 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Register”, “Shop by Brand ›” and “Shop Flesh & Blood →”.
9 short forms
9 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thistletavern.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Microsoft Clarity · Triplewhale · Simprosys Google Shopping Feed · Omnisend · Aftersell · trustpilot.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on thistletavern.com, including 14 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.