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thistletavern.com website review

Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 81 checks

This review found 28 issues worth fixing on thistletavern.com, 10 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
224 ms119 msMay 16Oct 31146 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026131 ms
May 23, 2026134 ms
May 30, 2026138 ms
Jun 6, 2026137 ms
Jun 13, 2026137 ms
Jun 20, 2026141 ms
Jun 27, 2026154 ms
Jul 4, 2026171 ms
Jul 11, 2026193 ms
Jul 18, 2026212 ms
Jul 25, 2026206 ms
Aug 1, 2026204 ms
Aug 8, 2026204 ms
Aug 15, 2026202 ms
Aug 22, 2026203 ms
Aug 29, 2026197 ms
Sep 5, 2026195 ms
Sep 12, 2026191 ms
Sep 19, 2026189 ms
Sep 26, 2026190 ms
Oct 3, 2026189 ms
Oct 10, 2026180 ms
Oct 17, 2026168 ms
Oct 24, 2026160 ms
Oct 31, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thistletavern.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thistletavern.com at 0.4 s0.4 s
  2. thistletavern.com at 0.8 s0.8 s
  3. thistletavern.com at 1.1 s1.1 s
  4. thistletavern.com at 1.5 s1.5 s
  5. thistletavern.com at 1.9 s1.9 s
  6. thistletavern.com at 2.3 s2.3 s
  7. thistletavern.com at 2.6 s2.6 s
  8. thistletavern.com at 3.0 s3.0 s

Speed

10 to fix69
  • Render-blocking requests

    1.1 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,761 HTML elements

    The page has 5,761 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    650 ms · 542 KiB

    18 images could be 542 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Klarna and azurefd.net and others), adding 1.2 MB and 585 ms of main-thread time.

  • Clarity adds 300 ms

    300 ms

    Clarity costs a phone 300 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    275 KiB

    About 275 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 80 ms

    80 ms

    Shopify costs a phone 80 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 81 ms

    81 ms

    azurefd.net costs a phone 81 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    57 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

  • Duplicated JavaScript

    27 KiB

    27 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 32 ms

    32 ms

    Your server sent the HTML in 32 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Scotland's Premier Tabletop & TCG Destination”.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 256 ms

    256 ms

    Scripts block taps and scrolling for 256 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 147 ms

    147 ms

    Real visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 623 ms

    623 ms

    Real visitors wait 623 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 4.1 MB in 492 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 492 requests on a phone: other files 1.6 MB (258), images 1.1 MB (32) and scripts 991 KiB (130). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images far larger than shown

    261 KiB

    4 images are downloaded at several times the size a phone draws them, for example PFGTERRT1EN_1.webp at 700 px wide, shown at 102 px. Resized copies would save about 261 KiB.

  • About 1.2 g of CO₂ per visit

    1.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8792
  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 313 internal links, 4 external

    The homepage links to 313 pages on thistletavern.com and 4 external pages.

8 checks passed
  • Meta description: 91 characters

    Your meta description is 91 characters: “One-stop shop for tabletop gamers ✓ Flesh & Blood, Disney Lorcana, & more ✓ Weekly events ✓”.

  • One H1 headline

    Your main headline reads: “Scotland's Premier Tabletop & TCG Destination”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Thistle Tavern │ Trading Card Games, Board Games, & More”.

  • Canonical URL set

    The canonical URL is https://thistletavern.com/.

  • Structured data in place

    Structured data found: OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thistletavern.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,707 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thistletavern.com/llms.txt (35 KiB, 99 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    42 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 643 words of copy

    The homepage carries about 643 words of visible text.

3 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Register”, “Shop by Brand ›” and “Shop Flesh & Blood →”.

  • 9 short forms

    9 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thistletavern.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Microsoft Clarity · Triplewhale · Simprosys Google Shopping Feed · Omnisend · Aftersell · trustpilot.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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