Website review, no card needed
thomas.cl website review
Visit site (opens in a new tab)Reviewed 22 October 202653 issues · 112 checks
This review found 53 issues worth fixing on thomas.cl, 20 of them high impact, across 112 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #66,967 of 80,810 reviewed websitesbeats 15%
- #35,641 of 39,805 online storesbeats 8%
- #381 of 601 Magento storesbeats 34%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.0 s |
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 146 ms |
| May 9, 2026 | 146 ms |
| May 16, 2026 | 148 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 156 ms |
| Jul 4, 2026 | 157 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 156 ms |
| Aug 1, 2026 | 161 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 166 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 172 ms |
| Sep 5, 2026 | 174 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 172 ms |
| Sep 26, 2026 | 168 ms |
| Oct 3, 2026 | 166 ms |
| Oct 10, 2026 | 167 ms |
| Oct 17, 2026 | 166 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.7 s
4.6 s
5.5 s
6.4 s
7.3 s
thomas.cl does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
22.3 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 22.3 s.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 7.3 MB24 images could be 7.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Facebook and others), adding 1.6 MB and 1.3 s of main-thread time.
Reduce unused JavaScript
600 ms · 662 KiBAbout 662 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Use efficient cache lifetimes
800 ms · 242 KiB11 files are served with short cache lifetimes, so returning visitors download them again (242 KiB).
Google Tag Manager adds 615 ms
615 msGoogle Tag Manager costs a phone 615 ms of main-thread work and 658 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 670 ms. During a long task the page ignores taps.
Reduce unused CSS
450 ms · 121 KiBAbout 121 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Legacy JavaScript
300 ms · 50 KiBPolyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
ZenDesk adds 212 ms
212 msZenDesk costs a phone 212 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 18.0 s
18.0 sThe first text or image appears after 18.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 56.0 s
56.0 sYour largest element takes 56.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 19.6 s
19.6 sVisually, the page fills in at 19.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 62.7 s
62.7 sThe page becomes fully interactive after 62.7 s. Good is under 3.8 s.
Total Blocking Time: 796 ms
796 msScripts block taps and scrolling for 796 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 146 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 164 ms
164 msReal visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 18.4 MB in 215 requests
18.4 MBYour homepage downloads 18.4 MB in 215 requests on a phone: images 13.3 MB (89), scripts 4.4 MB (52) and fonts 464 KiB (11). Under 2 MB keeps phones on slow connections fast.
13 images over 500 KB
13 images weigh 9.6 MB together. On a phone connection a single image that size takes seconds.
About 5.2 g of CO₂ per visit
5.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.21 g of CO₂e: 624.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (187 characters)
Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
143 internal links, 16 external
The homepage links to 143 pages on thomas.cl and 16 external pages.
3 checks passed
Title: 30 characters
Your title is a healthy 30 characters: “Thomas Electrodomésticos Chile”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.thomas.cl/media/thomas/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (550 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/thomas and / all use the title “Thomas Electrodomésticos Chile”. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages without an H1
/, /thomas/cocina.html, /thomas/cocina/horno-electrico.html, /thomas/cocina/microondas.html, /thomas/cocina/freidora-de-aire.html and /thomas/cocina/parrillas-electricas.html and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
26 small tap targets
26 of 82 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'jQuery371074959755411485352')”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (thomas.cl).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YR1 verifies for thomas.cl and is valid for another 52 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://thomas.cl redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors.
Domain and trust
No CAA record
thomas.cl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 11 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 471 words of copy
The homepage carries about 471 words of visible text.
3 checks passed
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:em3337.thomas.cl include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- E-commerce
- Magento
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 53 issues on thomas.cl, including 23 speed issues, 6 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.