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thun.com website review

Visit site (opens in a new tab)Reviewed 31 October 202646 issues · 109 checks

This review found 46 issues worth fixing on thun.com, 16 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.1 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.5 s
May 16, 20263.5 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.5 s
Jun 20, 20263.3 s
Jun 27, 20263.1 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.7 s
Sep 26, 20262.6 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
184 ms166 msMay 9Oct 24178 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026169 ms
May 16, 2026168 ms
May 23, 2026169 ms
May 30, 2026171 ms
Jun 6, 2026174 ms
Jun 13, 2026177 ms
Jun 20, 2026180 ms
Jun 27, 2026181 ms
Jul 4, 2026181 ms
Jul 11, 2026181 ms
Jul 18, 2026180 ms
Jul 25, 2026179 ms
Aug 1, 2026179 ms
Aug 8, 2026179 ms
Aug 15, 2026180 ms
Aug 22, 2026181 ms
Aug 29, 2026181 ms
Sep 5, 2026181 ms
Sep 12, 2026182 ms
Sep 19, 2026181 ms
Sep 26, 2026181 ms
Oct 3, 2026181 ms
Oct 10, 2026180 ms
Oct 17, 2026178 ms
Oct 24, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thun.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thun.com at 0.7 s0.7 s
  2. thun.com at 1.4 s1.4 s
  3. thun.com at 2.2 s2.2 s
  4. thun.com at 2.9 s2.9 s
  5. thun.com at 3.6 s3.6 s
  6. thun.com at 4.3 s4.3 s
  7. thun.com at 5.0 s5.0 s
  8. thun.com at 5.8 s5.8 s

thun.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix52
  • Render-blocking requests

    2.5 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Minify JavaScript

    1.2 s · 271 KiB

    271 KiB could be saved by minifying JavaScript.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    900 ms · 502 KiB

    12 images could be 502 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Stripe and New Relic and others), adding 1.2 MB and 1.0 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 774 ms

    774 ms

    Google Tag Manager costs a phone 774 ms of main-thread work and 838 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 623 KiB

    About 623 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    620 ms · 77 KiB

    About 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 620 ms faster on a phone.

  • Use efficient cache lifetimes

    273 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (273 KiB).

  • 2,198 HTML elements

    The page has 2,198 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “<br>STORIE DI NATALE”.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 535 ms

    535 ms

    Scripts block taps and scrolling for 535 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 169 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 676 ms

    676 ms

    Real visitors wait 676 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 35% faster for real visitors

    -35%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix78
  • Page weight: 3.4 MB in 337 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 337 requests on a phone: scripts 2.0 MB (260), images 965 KiB (40) and fonts 241 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (534 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7886
  • Required ARIA attributes must be provided (1 element)

    Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.thun.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 210 internal links, 8 external

    The homepage links to 210 pages on thun.com and 8 external pages.

4 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Scopri lo Shop Online firmato Thun: tantissime idee in ceramica e porcellana, pronte a sorprendere chi ami e a decorare…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Idee regalo, bomboniere e statuette in ceramica | Thun”.

  • Canonical URL set

    The canonical URL is https://www.thun.com/it_it/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,801 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    /it_it/wishlist has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /it_it/wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 8 pages without a meta description

    /it_it/wishlist, /it_it/living/arredare-la-casa/carillon.html, /it_it/living/natale/idee-regalo-natale.html, /it_it/special-all.html, /it_it/linea/artemis.html and /it_it/linea/presepe-classico.html and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /it_it/wishlist and /it_it/idee-regalo-per-tutti have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 166 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 92100
  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    87 of 95 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.thun.com/it_it/customer/account/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (thun.com).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YR1 verifies for thun.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://thun.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    thun.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    thun.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    thun.com was registered in Oct 1998 through Register SPA. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    thun.com is registered until Oct 2027.

Content and conversion

5 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 483 words of copy

    The homepage carries about 483 words of visible text.

1 checks passed
  • 24 short forms

    24 short forms (1 field at most) are right on the homepage.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:54.38.40.172 ip4:149.250.245.239 ip4:77.240.227.50 ip4:46.234.237.137 mx include:mailgun.org include:spf.ma…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
Magento
Hosting
Fastly

Company

Founded
1950
Headquarters
Bolzano

Upkeep, stack, hiring and company data from programmable.info

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