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thrills.co website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 83 checks

This review found 27 issues worth fixing on thrills.co, 10 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
216 ms146 msMay 23Nov 7191 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026156 ms
May 30, 2026154 ms
Jun 6, 2026159 ms
Jun 13, 2026162 ms
Jun 20, 2026163 ms
Jun 27, 2026168 ms
Jul 4, 2026167 ms
Jul 11, 2026164 ms
Jul 18, 2026162 ms
Jul 25, 2026162 ms
Aug 1, 2026161 ms
Aug 8, 2026168 ms
Aug 15, 2026175 ms
Aug 22, 2026178 ms
Aug 29, 2026179 ms
Sep 5, 2026178 ms
Sep 12, 2026178 ms
Sep 19, 2026181 ms
Sep 26, 2026190 ms
Oct 3, 2026199 ms
Oct 10, 2026204 ms
Oct 17, 2026208 ms
Oct 24, 2026204 ms
Oct 31, 2026196 ms
Nov 7, 2026191 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thrills.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thrills.co at 0.7 s0.7 s
  2. thrills.co at 1.4 s1.4 s
  3. thrills.co at 2.0 s2.0 s
  4. thrills.co at 2.7 s2.7 s
  5. thrills.co at 3.4 s3.4 s
  6. thrills.co at 4.1 s4.1 s
  7. thrills.co at 4.8 s4.8 s
  8. thrills.co at 5.4 s5.4 s

Speed

8 to fix72
  • Improve image delivery

    2.3 s · 612 KiB

    17 images could be 612 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 3,946 HTML elements

    The page has 3,946 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Clarity and Shopify and others), adding 587 KiB and 506 ms of main-thread time.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 205 ms

    205 ms

    Klaviyo costs a phone 205 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    163 KiB

    About 163 KiB of JavaScript is downloaded but never used on this page.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    75 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.1 s

    13.1 s

    The page becomes fully interactive after 13.1 s. Good is under 3.8 s.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 156 ms to 191 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 698 ms

    698 ms

    Real visitors wait 698 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 153 ms

    153 ms

    Scripts block the page for only 153 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.05

    0.05

    The layout barely moves while loading (CLS 0.05, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 5.0 MB in 256 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 256 requests on a phone: images 2.8 MB (60), other files 1.2 MB (98) and scripts 787 KiB (84). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    M-DOUBLE-D_b984acf3-fec5-419e-bb58-26020b93641a.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images below the first screen load straight away

    2 images further down the page (42 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8991
  • Interactive controls must not be nested (22 elements)

    Interactive controls must not be nested: 22 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 23 images without alt text

    23 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is long (81 characters)

    Your title is 81 characters, so Google will cut it off around 60: “Thrills Official: Mens & Womens Streetwear | Byron Bay Fashion Brand – THRILLS CO”.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 346 internal links, 4 external

    The homepage links to 346 pages on thrills.co and 4 external pages.

7 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Shop New Season THRILLS Mens & Womens clothing at the Thrills Official Site. Free shipping on all orders over $115 & Ea…”.

  • One H1 headline

    Your main headline reads: “New Arrivals”.

  • Canonical URL set

    The canonical URL is https://thrills.co/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thrills.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,302 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thrills.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 7 pages without a meta description

    https://thrills.co/collections/new-arrivals-womens, https://thrills.co/collections/womens-tees, https://thrills.co/collections/womens-hoodies-fleece, https://thrills.co/collections/womens-jackets, https://thrills.co/collections/womens-shirts and https://thrills.co/collections/womens-denim and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d19ayerf5ehaab.cloudfront.net/css/product-widget/style.css' from origin 'https://t…”.

2 checks passed
  • Tap targets are thumb-sized

    165 of 197 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 715 words of copy

    The homepage carries about 715 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE COLLECTION” and “SHOP ALL”.

  • 31 calls to action

    The homepage has 31 calls to action, for example “SHOP BY EDIT”, “Shop the collection” and “Shop Now”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thrills.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Linkedoption · Reviews Co Uk Product And Merchant Review Collection · webmarked.net · klaviyo.com · gorgias.chat · 9gtb.com · kount.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
3 open roles
Job board
careers page

Company

Headquarters
Byron Bay

Upkeep, stack, hiring and company data from programmable.info

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