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tibber.com website review

Visit site (opens in a new tab)Reviewed 28 October 202631 issues · 76 checks

This review found 31 issues worth fixing on tibber.com, 9 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.4 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.0 s
May 23, 20262.8 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.5 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
209 ms170 msMay 9Oct 24195 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026180 ms
May 16, 2026181 ms
May 23, 2026179 ms
May 30, 2026178 ms
Jun 6, 2026175 ms
Jun 13, 2026174 ms
Jun 20, 2026178 ms
Jun 27, 2026180 ms
Jul 4, 2026187 ms
Jul 11, 2026189 ms
Jul 18, 2026189 ms
Jul 25, 2026188 ms
Aug 1, 2026189 ms
Aug 8, 2026194 ms
Aug 15, 2026199 ms
Aug 22, 2026203 ms
Aug 29, 2026204 ms
Sep 5, 2026203 ms
Sep 12, 2026197 ms
Sep 19, 2026196 ms
Sep 26, 2026196 ms
Oct 3, 2026196 ms
Oct 10, 2026197 ms
Oct 17, 2026196 ms
Oct 24, 2026195 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tibber.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tibber.com at 0.4 s0.4 s
  2. tibber.com at 0.8 s0.8 s
  3. tibber.com at 1.1 s1.1 s
  4. tibber.com at 1.5 s1.5 s
  5. tibber.com at 1.9 s1.9 s
  6. tibber.com at 2.3 s2.3 s
  7. tibber.com at 2.6 s2.6 s
  8. tibber.com at 3.0 s3.0 s

Speed

4 to fix55
  • Reduce unused JavaScript

    1.9 s · 537 KiB

    About 537 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 62). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    400 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Convert Insights, New Relic and mux.com and others), adding 358 KiB and 118 ms of main-thread time.

  • Use efficient cache lifetimes

    98 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (98 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 241 ms

    241 ms

    Your server sent the HTML in 241 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “img#image”.

  • Time to Interactive: 13.5 s

    13.5 s

    The page becomes fully interactive after 13.5 s. Good is under 3.8 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 536 ms

    536 ms

    Scripts block taps and scrolling for 536 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 180 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    app_smart_charging_screen_dark_en_1-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.5 g of CO₂ per visit

    0.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 59.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 79 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 79 requests on a phone: scripts 1.4 MB (43), images 111 KiB (3) and HTML 76 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9194
  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (8 characters)

    Your title is only 8 characters: “Tibber ⚡”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 10 internal links, 8 external

    The homepage links to 10 pages on tibber.com and 8 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Rethinking electricity”.

  • Canonical URL set

    The canonical URL is https://tibber.com/en.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tibber.com/se/sitemaps/products.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://tibber.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (289 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://tibber.com/en/compliance is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://tibber.com/en/grid-rewards, https://tibber.com/en/sustainability, https://tibber.com/en/legal-notice, https://tibber.com/en/terms/privacy-policy, https://tibber.com/en/terms/cookies and https://tibber.com/en/whistleblowing have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://tibber.com/en/compliance has no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 336 words of copy

    The homepage carries about 336 words of visible text.

2 checks passed
  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tibber.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
CloudFront

Company

Employees
43
Founded
2015
Headquarters
Førde

Upkeep, stack, hiring and company data from programmable.info

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