tile.co.uk website review

A phone's processor spends 7.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 7,240 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Exponea and cookiefirst.com and others), adding 1.4 MB and 432 ms of main-thread time.

18 files are served with short cache lifetimes, so returning visitors download them again (172 KiB).

17 images could be 204 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

About 392 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

Shopify costs a phone 274 ms of main-thread work and 993 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 long tasks block the main thread while loading, the longest for 352 ms. During a long task the page ignores taps.

30 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

About 39 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Kinfolk Ebony Wood Slat tile 60x120cm-Large format-Ca Pietr…”.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.4 MB in 432 requests on a phone: scripts 1.3 MB (186), other files 854 KiB (151) and images 736 KiB (44). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.

6 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

1 link inside paragraphs relies on colour alone to stand out.

Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (20 elements).

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 489 pages on tile.co.uk and 16 external pages.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “[Bloomreach Unified Tracking] Invalid or missing configuration”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.