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tilestyle.ie website review

Visit site (opens in a new tab)Reviewed 22 October 202625 issues · 80 checks

This review found 25 issues worth fixing on tilestyle.ie, 9 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
159 ms127 msMay 2Oct 17155 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026131 ms
May 9, 2026135 ms
May 16, 2026137 ms
May 23, 2026138 ms
May 30, 2026141 ms
Jun 6, 2026140 ms
Jun 13, 2026137 ms
Jun 20, 2026137 ms
Jun 27, 2026137 ms
Jul 4, 2026138 ms
Jul 11, 2026139 ms
Jul 18, 2026140 ms
Jul 25, 2026140 ms
Aug 1, 2026144 ms
Aug 8, 2026146 ms
Aug 15, 2026148 ms
Aug 22, 2026152 ms
Aug 29, 2026154 ms
Sep 5, 2026155 ms
Sep 12, 2026155 ms
Sep 19, 2026154 ms
Sep 26, 2026154 ms
Oct 3, 2026154 ms
Oct 10, 2026153 ms
Oct 17, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tilestyle.ie (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tilestyle.ie at 0.7 s0.7 s
  2. tilestyle.ie at 1.5 s1.5 s
  3. tilestyle.ie at 2.2 s2.2 s
  4. tilestyle.ie at 2.9 s2.9 s
  5. tilestyle.ie at 3.7 s3.7 s
  6. tilestyle.ie at 4.4 s4.4 s
  7. tilestyle.ie at 5.1 s5.1 s
  8. tilestyle.ie at 5.8 s5.8 s

Speed

8 to fix43
  • Reduce unused JavaScript

    1.2 s · 388 KiB

    About 388 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    950 ms · 281 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (281 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and embedsocial.com and others), adding 1.4 MB and 605 ms of main-thread time.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 204 ms

    204 ms

    Shopify costs a phone 204 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,423 HTML elements

    The page has 2,423 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • embedsocial.com adds 86 ms

    86 ms

    embedsocial.com costs a phone 86 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Improve image delivery

    119 KiB

    6 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.6 s

    5.6 s

    The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.244

    0.244

    The layout shifts by 0.244 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 131 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 530 ms

    530 ms

    Real visitors wait 530 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 180 ms

    180 ms

    Scripts block the page for only 180 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 281 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 281 requests on a phone: other files 1.5 MB (110), scripts 1.3 MB (112) and images 819 KiB (26). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (165 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9296
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (ImageGallery, LocalBusiness, Organization and WebSite) but with 1 problem, for example “LocalBusiness: image is not an absolute URL ("//tilestyle.ie/cdn/shop/t/51/assets/pluginseo_structu…”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 497 internal links, 18 external

    The homepage links to 497 pages on tilestyle.ie and 18 external pages.

7 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Shop tiles, bathrooms, kitchens & wood flooring online 24/7 or visit our Dublin Showroom today. Fast nationwide deliver…”.

  • One H1 headline

    Your main headline reads: “Shop tiles, bathrooms, kitchens and wood flooring online or visit Europe’s largest showroom – open 7 days a week.”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “TileStyle – Tiles, Bathrooms, Kitchens & Wood Flooring in Ireland”.

  • Canonical URL set

    The canonical URL is https://tilestyle.ie/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tilestyle.ie/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,530 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tilestyle.ie/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://apps3.omegatheme.com/cookies-notification/client/save-cookies.php' from origin 'ht…”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix85
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 267 words of copy

    The homepage carries about 267 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

8 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Contact Us”, “Call us: 01 855 5200” and “Shop Tiles”.

  • 7 short forms

    7 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tilestyle.ie, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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