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tilvalhallaproject.com website review

Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 88 checks

This review found 35 issues worth fixing on tilvalhallaproject.com, 11 of them high impact, across 88 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.9 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
124 ms111 msMay 16Oct 31117 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026120 ms
May 23, 2026119 ms
May 30, 2026119 ms
Jun 6, 2026120 ms
Jun 13, 2026120 ms
Jun 20, 2026118 ms
Jun 27, 2026114 ms
Jul 4, 2026112 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026113 ms
Aug 8, 2026120 ms
Aug 15, 2026121 ms
Aug 22, 2026122 ms
Aug 29, 2026122 ms
Sep 5, 2026121 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026118 ms
Oct 3, 2026117 ms
Oct 10, 2026118 ms
Oct 17, 2026118 ms
Oct 24, 2026120 ms
Oct 31, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tilvalhallaproject.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tilvalhallaproject.com at 1.1 s1.1 s
  2. tilvalhallaproject.com at 2.2 s2.2 s
  3. tilvalhallaproject.com at 3.2 s3.2 s
  4. tilvalhallaproject.com at 4.3 s4.3 s
  5. tilvalhallaproject.com at 5.4 s5.4 s
  6. tilvalhallaproject.com at 6.5 s6.5 s
  7. tilvalhallaproject.com at 7.5 s7.5 s
  8. tilvalhallaproject.com at 8.6 s8.6 s

Speed

7 to fix50
  • Main-thread work: 6.4 s

    A phone's processor spends 6.4 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, loox.io and Shopify and others), adding 1,020 KiB and 997 ms of main-thread time.

  • Reduce unused JavaScript

    600 ms · 447 KiB

    About 447 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    850 ms · 133 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (133 KiB).

  • Render-blocking requests

    350 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • rebuyengine.com adds 240 ms

    240 ms

    rebuyengine.com costs a phone 240 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 64 KiB

    Polyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

  • Improve image delivery

    50 ms · 65 KiB

    3 images could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image”.

  • Time to Interactive: 17.2 s

    17.2 s

    The page becomes fully interactive after 17.2 s. Good is under 3.8 s.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 578 ms

    578 ms

    Scripts block taps and scrolling for 578 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 669 ms

    669 ms

    Real visitors wait 669 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.7 MB in 308 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 308 requests on a phone: scripts 1.5 MB (115), other files 1.3 MB (143) and images 650 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    banner.2_cb075dc6-5168-45cf-a014-580056693b88.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7785
  • 12 buttons without a name

    12 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must be contained by particular parents (2 elements)

    Certain ARIA roles must be contained by particular parents: 2 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (66 elements)

    All page content should be contained by landmarks: 66 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (199 characters)

    Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 123 internal links, 18 external

    The homepage links to 123 pages on tilvalhallaproject.com and 18 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “MEANINGFUL GIFTS FOR EVERYONE ON YOUR LIST”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Til Valhalla Project | Save Lives. Honor Heroes.”.

  • Canonical URL set

    The canonical URL is https://tilvalhallaproject.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tilvalhallaproject.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://tilvalhallaproject.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (979 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://tilvalhallaproject.com/collections/veterans-day-collection, https://tilvalhallaproject.com/collections/gifts-for-the-everyday-encourager, https://tilvalhallaproject.com/collections/gifts-for-the-hoodie-lover and https://tilvalhallaproject.com/collections/gifts-for-the-one-who-s-always-there-for-others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 11 small tap targets

    11 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 32 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 902 words of copy

    The homepage carries about 902 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “SHOP GIFT GUIDES”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Shop Now”, “Subscribe” and “Apply for a plaque”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tilvalhallaproject.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Mntn · Triplewhale · Rebuy Personalization Engine · Gorgias Live Chat Helpdesk · Zepto Product Personalizer · Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · Applovin Shop Integration · Essential Pre Order Presale · loox.io · rechargecdn.com · rebuyengine.com · postscript.io · socialsnowball.io · 9gtb.com · googleapis.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Saint Augustine

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on tilvalhallaproject.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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