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tilewave.com.au website review

Visit site (opens in a new tab)Reviewed 13 November 202634 issues · 91 checks

This review found 34 issues worth fixing on tilewave.com.au, 9 of them high impact, across 91 checks. The most urgent: main-thread work: 8.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
130 ms94 msMay 23Nov 7112 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026120 ms
May 30, 2026120 ms
Jun 6, 2026126 ms
Jun 13, 2026120 ms
Jun 20, 2026114 ms
Jun 27, 2026105 ms
Jul 4, 202698 ms
Jul 11, 2026100 ms
Jul 18, 202698 ms
Jul 25, 2026103 ms
Aug 1, 2026104 ms
Aug 8, 2026107 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026112 ms
Sep 5, 2026113 ms
Sep 12, 2026116 ms
Sep 19, 2026119 ms
Sep 26, 2026120 ms
Oct 3, 2026117 ms
Oct 10, 2026126 ms
Oct 17, 2026121 ms
Oct 24, 2026119 ms
Oct 31, 2026126 ms
Nov 7, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tilewave.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tilewave.com.au at 1.1 s1.1 s
  2. tilewave.com.au at 2.2 s2.2 s
  3. tilewave.com.au at 3.3 s3.3 s
  4. tilewave.com.au at 4.4 s4.4 s
  5. tilewave.com.au at 5.4 s5.4 s
  6. tilewave.com.au at 6.5 s6.5 s
  7. tilewave.com.au at 7.6 s7.6 s
  8. tilewave.com.au at 8.7 s8.7 s

Speed

11 to fix55
  • Main-thread work: 8.7 s

    A phone's processor spends 8.7 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,489 HTML elements

    The page has 6,489 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 2.7 MB and 1.2 s of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 823 KiB

    About 823 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Improve image delivery

    300 ms · 437 KiB

    21 images could be 437 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 378 ms

    378 ms

    Shopify costs a phone 378 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 258 ms

    258 ms

    Google Tag Manager costs a phone 258 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 146 ms

    146 ms

    rebuyengine.com costs a phone 146 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 150 ms

    150 ms

    Klaviyo costs a phone 150 ms of main-thread work and 419 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    110 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (110 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    65 KiB

    Polyfills for old browsers add 65 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 256 ms

    256 ms

    Your server sent the HTML in 256 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 30.5 s

    30.5 s

    The page becomes fully interactive after 30.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Australia's largest Tile and Renovation shop”.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 480 ms

    480 ms

    Scripts block taps and scrolling for 480 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 687 ms

    687 ms

    Real visitors wait 687 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 6.8 MB in 566 requests

    6.8 MB

    Your homepage downloads 6.8 MB in 566 requests on a phone: images 3.0 MB (121), scripts 2.4 MB (186) and other files 815 KiB (221). Under 2 MB keeps phones on slow connections fast.

  • 32 images in older formats

    32 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    47 KiB

    1 image is downloaded at several times the size a phone draws it, for example overlay-tilewave_7_2000x.png at 2,000 px wide, shown at 390 px. Resized copies would save about 47 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (111 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.9 g of CO₂ per visit

    1.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.94 g of CO₂e: 232.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8492
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 52 images without alt text

    52 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (18 elements)

    All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8577
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Tilewave: Australia's Renovation Destination for Tiles and Wall panels”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Black Friday Sale Up to 40% off” and “Australia's Home of Affordable Renovation”). One clear main headline is easier for people and search engines.

  • Meta description is long (280 characters)

    Your meta description is 280 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (Corporation, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 368 internal links, 7 external

    The homepage links to 368 pages on tilewave.com.au and 7 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://tilewave.com.au/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tilewave.com.au/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,507 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tilewave.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 166 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    107 of 113 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,625 words of copy

    The homepage carries about 1,625 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Sale” and “Shop Tiles”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Contact Us”, “Shop by Application” and “Shop by Look”.

  • 55 short forms

    55 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tilewave.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sami Product Labels · Inbox · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Microsoft Clarity · Fav Schema Json Ld · Yotpo Product Reviews · Instafeed · Easy Variant Images · Page Speed Optimizer · Order Delivery Date Time · Countdown Timer · Glo Color Swatch · Forms · herokuapp.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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