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tipico-group.com website review
Visit site (opens in a new tab)Reviewed 4 November 202631 issues · 74 checks
This review found 31 issues worth fixing on tipico-group.com, 7 of them high impact, across 74 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 143 ms |
| May 30, 2026 | 143 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 142 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 133 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 147 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 133 ms |
| Oct 10, 2026 | 142 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 142 ms |
| Oct 31, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.5 s
4.1 s
4.7 s
Speed
Use efficient cache lifetimes
2.1 s · 1.9 MB84 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).
Render-blocking requests
3.4 s39 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.
Improve image delivery
1.3 s · 282 KiB2 images could be 282 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
Mobile performance score: 86
86/100Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 151 ms
151 msGoogle Tag Manager costs a phone 151 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
249 KiBAbout 249 KiB of JavaScript is downloaded but never used on this page.
2 third-party services on the page
2 third-party services load with your homepage (Google Tag Manager and cassiecloud.com), adding 366 KiB and 177 ms of main-thread time.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Reduce unused CSS
150 ms · 46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 96 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 385 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 5.6 s
5.6 sThe page becomes fully interactive after 5.6 s. Good is under 3.8 s.
Largest Contentful Paint: 3.2 s
3.2 sYour largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.7 s).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 47 ms
47 msScripts block the page for only 47 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.2 MB in 91 requests
2.2 MBYour homepage downloads 2.2 MB in 91 requests on a phone: images 1.2 MB (14), scripts 628 KiB (30) and fonts 209 KiB (4). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (616 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (187 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 40 images in the HTML carry an alt attribute.
26 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 29 WCAG 2.2 A/AA and best-practice rules on the phone render: 26 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (25 characters)
Your title is only 25 characters: “Startseite - Tipico Group”. Between 30 and 65 characters leaves room to say what you do and for whom.
3 H1 headlines
There are 3 <h1> headlines (“Die”, “Sport” and “Wette”). One clear main headline is easier for people and search engines.
53 internal links, 42 external
The homepage links to 53 pages on tipico-group.com and 42 external pages.
6 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “Die Tipico Gruppe ist der Marktführer für Sportwetten in Deutschland. Wir sind ein Sport-Tech-Unternehmen mit über 1.25…”.
Canonical URL set
The canonical URL is https://www.tipico-group.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tipico-group.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.tipico-group.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (396 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.tipico-group.com/ueber-uns and https://www.tipico-group.com/we-are-tipico all use the title “We Are Tipico - Tipico Group”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://www.tipico-group.com/press/tipico-steigt-im-ecovadis-nachhaltigkeitsrating-zu-silber-auf and https://www.tipico-group.com/impressum have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.tipico-group.com/we-are-tipico, whose canonical is https://www.tipico-group.com/en/we-are-tipico. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
11 pages without an H1
https://www.tipico-group.com/ueber-uns, https://www.tipico-group.com/unser-angebot, https://www.tipico-group.com/unsere-verantwortung, https://www.tipico-group.com/kontakt, https://www.tipico-group.com/informationen-fuer-zulieferbetriebe and https://www.tipico-group.com/datenschutz and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://testserver-winvisio.de/wp-content/uploads/elementor/google-fonts/fonts/inter-6ab57b19.woff2'…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 228 words
The homepage has only about 228 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tipico-group.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 2004
- Headquarters
- Portomaso Business Tower
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on tipico-group.com, including 12 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.