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tmktools.ru website review
Visit site (opens in a new tab)Reviewed 23 October 202650 issues · 89 checks
This review found 50 issues worth fixing on tmktools.ru, 18 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 152 ms |
| May 9, 2026 | 149 ms |
| May 16, 2026 | 148 ms |
| May 23, 2026 | 148 ms |
| May 30, 2026 | 175 ms |
| Jun 6, 2026 | 195 ms |
| Jun 13, 2026 | 215 ms |
| Jun 20, 2026 | 231 ms |
| Jun 27, 2026 | 226 ms |
| Jul 4, 2026 | 227 ms |
| Jul 11, 2026 | 224 ms |
| Jul 18, 2026 | 226 ms |
| Jul 25, 2026 | 228 ms |
| Aug 1, 2026 | 223 ms |
| Aug 8, 2026 | 225 ms |
| Aug 15, 2026 | 226 ms |
| Aug 22, 2026 | 223 ms |
| Aug 29, 2026 | 226 ms |
| Sep 5, 2026 | 221 ms |
| Sep 12, 2026 | 219 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 219 ms |
| Oct 3, 2026 | 217 ms |
| Oct 10, 2026 | 214 ms |
| Oct 17, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.3 s
4.9 s
6.6 s
8.2 s
9.9 s
11.5 s
13.2 s
Speed
Improve image delivery
1.5 s · 6.8 MB164 images could be 6.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,272 HTML elements
The page has 6,272 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Yandex Metrica and mail.ru and others), adding 1.0 MB and 1.2 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 71). Pages that score under 90 lose visitors before the first paint.
Google CDN adds 580 ms
580 msGoogle CDN costs a phone 580 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
650 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 650 ms.
Reduce unused CSS
450 ms · 122 KiBAbout 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
488 KiBAbout 488 KiB of JavaScript is downloaded but never used on this page.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 406 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
381 KiB16 files are served with short cache lifetimes, so returning visitors download them again (381 KiB).
Legacy JavaScript
44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 306 ms
306 msYour server sent the HTML in 306 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.4 s
29.4 sThe page becomes fully interactive after 29.4 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 954 ms
954 msScripts block taps and scrolling for 954 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (1.8 s).
Real-user INP: 201 ms
201 msReal visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 42% slower for real visitors
+42%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 152 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 828 ms
828 msReal visitors wait 828 ms for your server to start answering (75th percentile). Good is under 800 ms.
26 images without width and height
26 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
5 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
Images and page weight
Page weight: 18.8 MB in 663 requests
18.8 MBYour homepage downloads 18.8 MB in 663 requests on a phone: images 16.7 MB (608), scripts 1,019 KiB (19) and other files 458 KiB (25). Under 2 MB keeps phones on slow connections fast.
40 images in older formats
40 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images far larger than shown
286 KiB5 images are downloaded at several times the size a phone draws them, for example 5bb4f06b6eb72d3e8358179bf8ed7be3303aeec5.png at 997 px wide, shown at 279 px. Resized copies would save about 286 KiB.
About 5.3 g of CO₂ per visit
5.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.32 g of CO₂e: 638.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Hidden but focusable
314 elements hidden from screen readers can still receive keyboard focus.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (5 elements)
Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 601 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (114 characters)
Your title is 114 characters, so Google will cut it off around 60: “Интернет-магазин ТМК Инструмент в Москве и России - электроинструмент, бензоинструмент, с…”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (223 characters)
Your meta description is 223 characters; Google truncates after about 160, so the end of your pitch is cut.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
2,068 internal links, 19 external
The homepage links to 2,068 pages on tmktools.ru and 19 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.tmktools.ru/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tmktools.ru/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Opted out of AI training for 1 crawler
robots.txt blocks Applebot-Extended, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (207 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages share a title
https://www.tmktools.ru/catalog/sales, https://www.tmktools.ru/compare and https://www.tmktools.ru/personal/favorite all use the title “Интернет-магазин ТМК Инструмент в Нижнем Новгороде - электроинструмен…”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages share a meta description
https://www.tmktools.ru/company, https://www.tmktools.ru/vacancies, https://www.tmktools.ru/contacts, https://www.tmktools.ru/catalog/sales, https://www.tmktools.ru/compare and https://www.tmktools.ru/personal/favorite use the same meta description. A description written for each page earns more clicks.
6 links to non-canonical URLs
Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.tmktools.ru/index.php/catalog/instrumenty, whose canonical is https://www.tmktools.ru/catalog/instrumenty. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
13 pages without an H1
https://www.tmktools.ru/shops, https://www.tmktools.ru/company, https://www.tmktools.ru/vacancies, https://www.tmktools.ru/contacts, https://www.tmktools.ru/catalog/sales and https://www.tmktools.ru/compare and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
13 pages with very little text
https://www.tmktools.ru/shops, https://www.tmktools.ru/company, https://www.tmktools.ru/vacancies, https://www.tmktools.ru/contacts, https://www.tmktools.ru/catalog/sales and https://www.tmktools.ru/compare and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 pages slow to respond
https://www.tmktools.ru/company, https://www.tmktools.ru/vacancies, https://www.tmktools.ru/contacts, https://www.tmktools.ru/catalog/sales, https://www.tmktools.ru/compare and https://www.tmktools.ru/personal/favorite and 4 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 13 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
617 of 631 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 203 words
The homepage has only about 203 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
2 short forms
2 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 121 testimonial or review blocks, 1 customer or partner logo, a star rating and 2 trust badges.
Direct contact links
Visitors can reach you directly: 3 phone links and 3 email links.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tmktools.ru, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on tmktools.ru, including 21 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.