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tmktools.ru website review

Visit site (opens in a new tab)Reviewed 23 October 202650 issues · 89 checks

This review found 50 issues worth fixing on tmktools.ru, 18 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.8 sMay 2Oct 171.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20262.6 s
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.1 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
243 ms136 msMay 2Oct 17213 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026152 ms
May 9, 2026149 ms
May 16, 2026148 ms
May 23, 2026148 ms
May 30, 2026175 ms
Jun 6, 2026195 ms
Jun 13, 2026215 ms
Jun 20, 2026231 ms
Jun 27, 2026226 ms
Jul 4, 2026227 ms
Jul 11, 2026224 ms
Jul 18, 2026226 ms
Jul 25, 2026228 ms
Aug 1, 2026223 ms
Aug 8, 2026225 ms
Aug 15, 2026226 ms
Aug 22, 2026223 ms
Aug 29, 2026226 ms
Sep 5, 2026221 ms
Sep 12, 2026219 ms
Sep 19, 2026220 ms
Sep 26, 2026219 ms
Oct 3, 2026217 ms
Oct 10, 2026214 ms
Oct 17, 2026213 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tmktools.ru (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tmktools.ru at 1.6 s1.6 s
  2. tmktools.ru at 3.3 s3.3 s
  3. tmktools.ru at 4.9 s4.9 s
  4. tmktools.ru at 6.6 s6.6 s
  5. tmktools.ru at 8.2 s8.2 s
  6. tmktools.ru at 9.9 s9.9 s
  7. tmktools.ru at 11.5 s11.5 s
  8. tmktools.ru at 13.2 s13.2 s

Speed

11 to fix53
  • Improve image delivery

    1.5 s · 6.8 MB

    164 images could be 6.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,272 HTML elements

    The page has 6,272 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Yandex Metrica and mail.ru and others), adding 1.0 MB and 1.2 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 580 ms

    580 ms

    Google CDN costs a phone 580 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 650 ms.

  • Reduce unused CSS

    450 ms · 122 KiB

    About 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused JavaScript

    488 KiB

    About 488 KiB of JavaScript is downloaded but never used on this page.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 406 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    381 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (381 KiB).

  • Legacy JavaScript

    44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 306 ms

    306 ms

    Your server sent the HTML in 306 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 29.4 s

    29.4 s

    The page becomes fully interactive after 29.4 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 954 ms

    954 ms

    Scripts block taps and scrolling for 954 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (1.8 s).

  • Real-user INP: 201 ms

    201 ms

    Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 152 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 828 ms

    828 ms

    Real visitors wait 828 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 18.8 MB in 663 requests

    18.8 MB

    Your homepage downloads 18.8 MB in 663 requests on a phone: images 16.7 MB (608), scripts 1,019 KiB (19) and other files 458 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 40 images in older formats

    40 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    286 KiB

    5 images are downloaded at several times the size a phone draws them, for example 5bb4f06b6eb72d3e8358179bf8ed7be3303aeec5.png at 997 px wide, shown at 279 px. Resized copies would save about 286 KiB.

  • About 5.3 g of CO₂ per visit

    5.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.32 g of CO₂e: 638.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

11 to fixGoogle 7184
  • Hidden but focusable

    314 elements hidden from screen readers can still receive keyboard focus.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (5 elements)

    Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 601 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10074
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (114 characters)

    Your title is 114 characters, so Google will cut it off around 60: “Интернет-магазин ТМК Инструмент в Москве и России - электроинструмент, бензоинструмент, с…”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (223 characters)

    Your meta description is 223 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 2,068 internal links, 19 external

    The homepage links to 2,068 pages on tmktools.ru and 19 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.tmktools.ru/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tmktools.ru/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Opted out of AI training for 1 crawler

    robots.txt blocks Applebot-Extended, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (207 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 3 pages share a title

    https://www.tmktools.ru/catalog/sales, https://www.tmktools.ru/compare and https://www.tmktools.ru/personal/favorite all use the title “Интернет-магазин ТМК Инструмент в Нижнем Новгороде - электроинструмен…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages share a meta description

    https://www.tmktools.ru/company, https://www.tmktools.ru/vacancies, https://www.tmktools.ru/contacts, https://www.tmktools.ru/catalog/sales, https://www.tmktools.ru/compare and https://www.tmktools.ru/personal/favorite use the same meta description. A description written for each page earns more clicks.

  • 6 links to non-canonical URLs

    Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.tmktools.ru/index.php/catalog/instrumenty, whose canonical is https://www.tmktools.ru/catalog/instrumenty. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 13 pages without an H1

    https://www.tmktools.ru/shops, https://www.tmktools.ru/company, https://www.tmktools.ru/vacancies, https://www.tmktools.ru/contacts, https://www.tmktools.ru/catalog/sales and https://www.tmktools.ru/compare and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 pages with very little text

    https://www.tmktools.ru/shops, https://www.tmktools.ru/company, https://www.tmktools.ru/vacancies, https://www.tmktools.ru/contacts, https://www.tmktools.ru/catalog/sales and https://www.tmktools.ru/compare and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 10 pages slow to respond

    https://www.tmktools.ru/company, https://www.tmktools.ru/vacancies, https://www.tmktools.ru/contacts, https://www.tmktools.ru/catalog/sales, https://www.tmktools.ru/compare and https://www.tmktools.ru/personal/favorite and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    617 of 631 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 203 words

    The homepage has only about 203 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 121 testimonial or review blocks, 1 customer or partner logo, a star rating and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tmktools.ru, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Upkeep, stack, hiring and company data from programmable.info

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This review found 50 issues on tmktools.ru, including 21 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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