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tml.org website review
Visit site (opens in a new tab)Reviewed 19 October 202647 issues · 85 checks
This review found 47 issues worth fixing on tml.org, 22 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.6 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
7.2 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.2 s faster on a phone.
Use efficient cache lifetimes
5.0 s · 950 KiB28 files are served with short cache lifetimes, so returning visitors download them again (950 KiB).
Render-blocking requests
4.5 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.
Reduce unused CSS
3.1 s · 535 KiBAbout 535 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Improve image delivery
1.4 s · 256 KiB3 images could be 256 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Minify JavaScript
1.3 s · 240 KiB240 KiB could be saved by minifying JavaScript.
Mobile performance score: 26
26/100Your mobile performance score is 26 (desktop: 39). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Legacy JavaScript
500 ms · 77 KiBPolyfills for old browsers add 77 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.
Google Tag Manager adds 268 ms
268 msGoogle Tag Manager costs a phone 268 ms of main-thread work and 579 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, azure.com and docaccess.com and others), adding 845 KiB and 307 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.9 s
20.9 sYour largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 20.9 s
20.9 sThe page becomes fully interactive after 20.9 s. Good is under 3.8 s.
First Contentful Paint: 6.3 s
6.3 sThe first text or image appears after 6.3 s on a phone. Good is under 1.8 s.
Speed Index: 9.2 s
9.2 sVisually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.494
0.494The layout shifts by 0.494 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 398 ms
398 msScripts block taps and scrolling for 398 ms in total while the page loads. Good is under 200 ms.
13 images without width and height
13 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 6.6 MB in 67 requests
6.6 MBYour homepage downloads 6.6 MB in 67 requests on a phone: images 3.6 MB (23), scripts 2.2 MB (23) and stylesheets 573 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Document weighs 2.6 MB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
2.5 MB3 images are downloaded at several times the size a phone draws them, for example Document at 2,309 px wide, shown at 281 px. Resized copies would save about 2.5 MB.
6 images in older formats
6 images (3.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (3.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (7 elements)
ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
43 internal links, 9 external
The homepage links to 43 pages on tml.org and 9 external pages.
3 checks passed
Title: 45 characters
Your title is a healthy 45 characters: “Texas Municipal League, TX | Official Website”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tml.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (158 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/calendar.aspx and /Calendar.aspx all use the title “Calendar • Texas Municipal League, TX • CivicEngage”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
/1101/_2026, /calendar.aspx, /Calendar.aspx, /directory.aspx and /QuickLinks.aspx have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/QuickLinks.aspx has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
/9/City-Careers, /153/Risk-Pool and /1166/BuyBoard have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
29 of 32 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 167 words
The homepage has only about 167 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact Us”.
2 short forms
2 short forms (0 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tml.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on tml.org, including 19 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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