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tolmar.com website review
Visit site (opens in a new tab)Reviewed 27 October 202626 issues · 77 checks
This review found 26 issues worth fixing on tolmar.com, 5 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 89 ms |
| May 16, 2026 | 88 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 88 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 89 ms |
| Jul 25, 2026 | 90 ms |
| Aug 1, 2026 | 91 ms |
| Aug 8, 2026 | 90 ms |
| Aug 15, 2026 | 85 ms |
| Aug 22, 2026 | 86 ms |
| Aug 29, 2026 | 84 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 88 ms |
| Sep 19, 2026 | 88 ms |
| Sep 26, 2026 | 88 ms |
| Oct 3, 2026 | 90 ms |
| Oct 10, 2026 | 89 ms |
| Oct 17, 2026 | 91 ms |
| Oct 24, 2026 | 93 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.5 s · 313 KiB1 image could be 313 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 72
72/100Your mobile performance score is 72 (desktop: 88). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 557 KiBAbout 557 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.1 MB and 714 ms of main-thread time.
Use efficient cache lifetimes
450 ms · 350 KiB24 files are served with short cache lifetimes, so returning visitors download them again (350 KiB).
Google CDN adds 446 ms
446 msGoogle CDN costs a phone 446 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
210 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 210 ms faster on a phone.
Render-blocking requests
250 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
15 KiB15 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 13.0 s
13.0 sThe page becomes fully interactive after 13.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Tolmar”.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 308 ms
308 msScripts block taps and scrolling for 308 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 89 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 42 requests
2.3 MBYour homepage downloads 2.3 MB in 42 requests on a phone: scripts 1.2 MB (17), images 507 KiB (8) and other files 356 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“We Exist to IMPROVE Patients lives” and “We Exist to Improve Patients’ Lives”). One clear main headline is easier for people and search engines.
35 internal links, 2 external
The homepage links to 35 pages on tolmar.com and 2 external pages.
7 checks passed
Meta description: 121 characters
Your meta description is 121 characters: “At Tolmar, we’re dedicated to improving experiences and outcomes for patients and healthcare providers who care for the…”.
Title: 41 characters
Your title is a healthy 41 characters: “Tolmar | Daring to Solve Complex Problems”.
Canonical URL set
The canonical URL is https://tolmar.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tolmar.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://tolmar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (736 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://tolmar.com/press has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://tolmar.com/state-disclosures and https://tolmar.com/media use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 8 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 652 words of copy
The homepage carries about 652 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “Contact” and “Get In Touch”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tolmar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2024.
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Employees
- 1,003
- Founded
- 2007
- Headquarters
- Fort Collins
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on tolmar.com, including 13 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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