tonal.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 2.6 s

  2.6 s

  Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 227 ms

  227 ms

  Real visitors wait 227 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 59% slower for real visitors

  +59%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user TTFB: 937 ms

  937 ms

  Real visitors wait 937 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Largest content (LCP) got 11% slower for real visitors

  +11%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 7.3 MB

  7.3 MB

  Your homepage downloads 7.3 MB on a phone, 3.2 MB of it images (43%). Under 2 MB keeps phones on slow connections fast.

• 1 image over 500 KB

  S1-1-StayCapable_2x_434d3799-2175-4854-89a0-3eb8a5953d93.web weighs 511 KiB. On a phone connection a single image that size takes seconds.

  Elements (1)

• 10 images in older formats

  10 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• 2 images far larger than shown

  210 KiB

  2 images are downloaded at several times the size a phone draws them, for example Hero-FallBack1x.webp at 1,728 px wide, shown at 390 px. Resized copies would save about 210 KiB.

  Elements (2)

• 1 image below the first screen load straight away

  1 image further down the page (153 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 2.1 g of CO₂ per visit

  2.06 g

  By the Sustainable Web Design model, a visit to your homepage emits about 2.06 g of CO₂e: 247.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 6 images without alt text

  6 images have no alt text, which hurts accessibility and image search.

  View source

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 44 links without text

  44 visible links have no text or label, so screen readers cannot say where they go.

• 161 internal links, 20 external

  The homepage links to 161 pages on tonal.com and 20 external pages.

• 2 pages without a meta description

  https://tonal.com/collections/performance-shop and https://tonal.com/pages/training-programs have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (2)

• 1 link to non-canonical URLs

  Your homepage links to 1 page by a URL that isn't its canonical one, for example https://tonal.com/pages/member-stories, whose canonical is https://tonal.com/pages/transformations. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (1)

• 2 pages without an H1

  https://tonal.com/collections/performance-shop and https://tonal.com/pages/membership have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• Thin social proof

  Social proof on the homepage: 35 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 853 words of copy

  The homepage carries about 853 words of visible text.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 42 cookies set on arrival

  42

  Opening the homepage sets 42 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 55 other companies contacted

  Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.