Tonal growth playbook

Rebuild the store template so each page carries, in the HTML: a written description of that door (owned showroom or partner, what you can try, parking or mall entrance), opening hours and address as store structured data, the booking calendar with a clear "30-minute in-person demo" heading, nearby member stories where they exist, local events, and a unique meta description. Label partner doors honestly ("Try Tonal at Johnson Fitness & Wellness") and give owned showrooms their own team and event details. Then track demo bookings per page.

Local pages with hours and store markup are what search and maps use to answer "near me" queries, and they give the new retail marketer a page per trade area to point geo campaigns at.

[ ] Unique title and meta description
[ ] Store structured data with address, phone and hours
[ ] Hours present in the page HTML
[ ] Owned showroom or partner door clearly labelled
[ ] "30-minute in-person demo" heading above the calendar
[ ] Local member story or event
[ ] Directions and parking
[ ] Booking tracked by store

• Partner hours change without notice

  Ask partners to confirm hours in the monthly partner update.

• 127 descriptions is a lot of writing

  Start with the owned showrooms and the busiest partner doors.

• HiringSenior Retail Marketing & Retail Partnerships Manager (Austin, posted October 7, 2026): owns retail marketing "across Tonal's owned and operated stores and our retail partner locations, a footprint of roughly 130 doors". "Corporate and field communications do not exist as a program today, and this person will create them." The role also owns the retail marketing calendar, "geo marketing plans tied to store trade areas", feeding "door-level performance and local market insight back into growth and lifecycle planning", partner business reviews, "evergreen and promotional campaign resource kits retail partners need to execute independently", and planograms.Source
• Your websiteSitemap (checked October 22, 2026): 127 store pages under /pages/store/, mixing Tonal's own mall showrooms (for example Perimeter Mall, Westfield University Town Center, Tysons Corner Center, The Westchester) with partner doors such as Johnson Fitness & Wellness, Top Fitness, 360 Fitness and American Home Fitness. One partner page is published at a URL that begins "copy-of-" (the Katy, TX store).Source
• Your websiteStore pages (sampled October 22, 2026: The Westchester, Perimeter Mall, Westfield UTC, Johnson Fitness & Wellness Dallas, Katy): each has a title like "Demo Tonal In Person | Perimeter Mall - Atlanta, GA" but an empty meta description; the only structured data is the site-wide Organization block (no store or local business markup); opening hours are filled in by a script, so they are not in the page HTML; partner stores carry the same "Tonal Showroom" label, the same booking layout and the same four member weight-loss quotes as Tonal's own showrooms. Each page embeds its own scheduling calendar.Source
• Google PageSpeed (Chrome UX Report)Real Chrome visitors to tonal.com pass Core Web Vitals: largest contentful paint 2.3 s at the 75th percentile, interaction delay 195 ms, layout shift 0. LCP is about 10% slower than the previous period. No lab test result was available.Source

Add a plain list of locations grouped by state and city under the map, linking to each store page, and rewrite the page title and description ("Try Tonal in person: 130 showrooms and partner stores"). Link the state groups from the header's "Visit a showroom".

Internal links from a strong page help every store page rank, and people who skip the map still find their nearest door.

• List gets out of date

  Generate it from the same store records as the map.

• Your websiteStore Locator page: meta description reads "Store Locator Search Input Radius 50 Tag Countries Stores" (widget text); the page HTML links to none of the 127 store pages, and the Try Tonal page shows "Loading store locator from Stockist store locator" until a script runs.Source
• Your websiteSitemap (checked October 22, 2026): 127 store pages under /pages/store/, mixing Tonal's own mall showrooms (for example Perimeter Mall, Westfield University Town Center, Tysons Corner Center, The Westchester) with partner doors such as Johnson Fitness & Wellness, Top Fitness, 360 Fitness and American Home Fitness. One partner page is published at a URL that begins "copy-of-" (the Katy, TX store).Source
• HiringSenior Retail Marketing & Retail Partnerships Manager (Austin, posted October 7, 2026): owns retail marketing "across Tonal's owned and operated stores and our retail partner locations, a footprint of roughly 130 doors". "Corporate and field communications do not exist as a program today, and this person will create them." The role also owns the retail marketing calendar, "geo marketing plans tied to store trade areas", feeding "door-level performance and local market insight back into growth and lifecycle planning", partner business reviews, "evergreen and promotional campaign resource kits retail partners need to execute independently", and planograms.Source

Add a block under the price: "Try Tonal before you buy: the nearest showroom is X miles away" with the next open demo slot and a virtual demo option, based on the visitor's approximate location. Track demo bookings from product pages and their purchase rate.

People who try strength equipment in person buy with more confidence, and the demo path catches visitors who are not ready to pay today.

• Distracts buyers ready to pay

  Keep the block below the add-to-cart button.

• Your websitePrices from the store's product data: Tonal 2 $4,295; Tonal 1 Certified Refurbished $2,495. Tonal Rent bundles the trainer, an accessories bundle ("$495 value"), white-glove delivery and installation, de-installation, replacements and membership, with "Return anytime".Source
• Your websiteSitemap (checked October 22, 2026): 127 store pages under /pages/store/, mixing Tonal's own mall showrooms (for example Perimeter Mall, Westfield University Town Center, Tysons Corner Center, The Westchester) with partner doors such as Johnson Fitness & Wellness, Top Fitness, 360 Fitness and American Home Fitness. One partner page is published at a URL that begins "copy-of-" (the Katy, TX store).Source
• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source

Redirect /pages/businesses to /pages/business-to-business (the page the footer uses), or replace its body with the business content. Check which other pages show the wrong section.

One redirect stops wasting high-intent business traffic.

• None significant

  Keep the old URL redirecting permanently.

• Your website/pages/businesses has the title "Tonal Business | Smart Fitness Solutions to Elevate Your Facility" and a matching description, but its body is careers copy ("Whether you're here to explore career opportunities... Tell us a bit about yourself"); the footer's Tonal for Business link goes to /pages/business-to-business instead.Source
• Your websiteAudience pages: a GLP-1 page ("meet your glp-1 strength partner") with beginner, women "in their late 40s and beyond" and older-adult programs; Tonal for Healthcare for clinics and rehab; a Business to Business page covering healthcare and corporate wellness.Source

Put the current reward, how it works and a share button in the page content, add the referral link to the app's post-workout screen and to milestone emails (100th workout, strength score jumps).

Members are Tonal's most credible advocates, and a clear offer turns their enthusiasm into sales.

• Referral fraud

  Pay after the return window ends.

• Your websiteReferral pages: /pages/referral-program and /pages/referral-rewards-program are in the sitemap but their HTML shows only a heading and the footer, with no reward or offer text.Source
• Your websiteHomepage: "Get your time back. Get your strength back."; "HSA/FSA eligible"; "First month on us. Sign up for Tonal Rent"; "Each Tonal purchase requires a 12 month commitment of $59.95/month"; memberships include unlimited household accounts; "VISIT A SHOWROOM" in the header; coach profiles; Trustpilot badge.Source
• HiringSenior Manager, Software Engineering (Experiences) (San Francisco, posted October 7, 2026): "Experiences own member happiness: the incremental improvements and new features that make existing subscribers get more out of Tonal and stay", across the trainer, the mobile app and the backend.Source

Rename the Katy page with a redirect, list all store pages against the locator data, fix mismatches, and set one owner and a monthly check for openings and closings.

Accurate store data is the base for every local campaign and partner review.

• Removing pages loses links

  Redirect closed stores to the nearest door.

• Your websiteSitemap (checked October 22, 2026): 127 store pages under /pages/store/, mixing Tonal's own mall showrooms (for example Perimeter Mall, Westfield University Town Center, Tysons Corner Center, The Westchester) with partner doors such as Johnson Fitness & Wellness, Top Fitness, 360 Fitness and American Home Fitness. One partner page is published at a URL that begins "copy-of-" (the Katy, TX store).Source
• Your websiteStore Locator page: meta description reads "Store Locator Search Input Radius 50 Tag Countries Stores" (widget text); the page HTML links to none of the 127 store pages, and the Try Tonal page shows "Loading store locator from Stockist store locator" until a script runs.Source
• HiringSenior Retail Marketing & Retail Partnerships Manager (Austin, posted October 7, 2026): owns retail marketing "across Tonal's owned and operated stores and our retail partner locations, a footprint of roughly 130 doors". "Corporate and field communications do not exist as a program today, and this person will create them." The role also owns the retail marketing calendar, "geo marketing plans tied to store trade areas", feeding "door-level performance and local market insight back into growth and lifecycle planning", partner business reviews, "evergreen and promotional campaign resource kits retail partners need to execute independently", and planograms.Source

Start one weekly field brief (what is launching, what is on promotion, what to say, what changed on the floor) for owned and partner doors, with a one-page talk track and a monthly video from a coach. Track open rate and promotion uptake by door.

Consistent talk tracks raise conversion on the floor, and partners sell what they understand.

• Ignored emails

  Keep it to one screen.

• HiringSenior Retail Marketing & Retail Partnerships Manager (Austin, posted October 7, 2026): owns retail marketing "across Tonal's owned and operated stores and our retail partner locations, a footprint of roughly 130 doors". "Corporate and field communications do not exist as a program today, and this person will create them." The role also owns the retail marketing calendar, "geo marketing plans tied to store trade areas", feeding "door-level performance and local market insight back into growth and lifecycle planning", partner business reviews, "evergreen and promotional campaign resource kits retail partners need to execute independently", and planograms.Source
• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source
• HiringTalent Brand and Partnership Lead (remote, posted September 30, 2026): grows "the influence, visibility, and commercial impact of Tonal's on-air talent across platforms" through social, community, PR, events and brand partnerships; runs the external talent agency relationship and, "Ahead of the July renewal decision", gives "a data-informed assessment" of its value and ROI.Source

Build an evergreen kit (store page copy, local ad templates, email and social posts, in-store signage, demo script) and a promo kit for each sales period, with tracked links per door. Review results in partner business reviews.

Partners already have local audiences; good materials turn them into Tonal demand.

• Off-brand partner ads

  Locked templates.

• HiringSenior Retail Marketing & Retail Partnerships Manager (Austin, posted October 7, 2026): owns retail marketing "across Tonal's owned and operated stores and our retail partner locations, a footprint of roughly 130 doors". "Corporate and field communications do not exist as a program today, and this person will create them." The role also owns the retail marketing calendar, "geo marketing plans tied to store trade areas", feeding "door-level performance and local market insight back into growth and lifecycle planning", partner business reviews, "evergreen and promotional campaign resource kits retail partners need to execute independently", and planograms.Source
• Your websiteSitemap (checked October 22, 2026): 127 store pages under /pages/store/, mixing Tonal's own mall showrooms (for example Perimeter Mall, Westfield University Town Center, Tysons Corner Center, The Westchester) with partner doors such as Johnson Fitness & Wellness, Top Fitness, 360 Fitness and American Home Fitness. One partner page is published at a URL that begins "copy-of-" (the Katy, TX store).Source
• HiringBrand Design Lead (Austin, posted September 29, 2026): defines "the next chapter of the Tonal brand" across "campaigns, paid media, organic social, web, email, retail, events"; works with Growth Marketing "to develop and iterate performance creative"; "Translate Tonal's technology, training intelligence, product benefits, and member outcomes into simple, compelling consumer stories."Source

Run paid social and search in a radius around each owned showroom, pointing to that store page and its calendar. Compare cost per booked demo and demo-to-sale rate by door, and shift budget to the best trade areas.

Door-level results show where retail investment pays back and where another store could open.

• Small radius audiences

  Use broader radii in smaller metros.

• HiringSenior Retail Marketing & Retail Partnerships Manager (Austin, posted October 7, 2026): owns retail marketing "across Tonal's owned and operated stores and our retail partner locations, a footprint of roughly 130 doors". "Corporate and field communications do not exist as a program today, and this person will create them." The role also owns the retail marketing calendar, "geo marketing plans tied to store trade areas", feeding "door-level performance and local market insight back into growth and lifecycle planning", partner business reviews, "evergreen and promotional campaign resource kits retail partners need to execute independently", and planograms.Source
• Your websiteStore pages (sampled October 22, 2026: The Westchester, Perimeter Mall, Westfield UTC, Johnson Fitness & Wellness Dallas, Katy): each has a title like "Demo Tonal In Person | Perimeter Mall - Atlanta, GA" but an empty meta description; the only structured data is the site-wide Organization block (no store or local business markup); opening hours are filled in by a script, so they are not in the page HTML; partner stores carry the same "Tonal Showroom" label, the same booking layout and the same four member weight-loss quotes as Tonal's own showrooms. Each page embeds its own scheduling calendar.Source
• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source

Email each visitor their results, a plan for their goal and their household, the HSA/FSA and Rent options, and a booking link to the supervisor. Follow up at day 3 and day 10.

Personal results keep the demo memorable at home, where the purchase decision is made with a partner.

• Consent

  Ask for email permission at check-in.

• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source
• Your websiteHSA/FSA page: a Truemed partnership to "save ~30%*" with pre-tax HSA/FSA dollars (footnoted as an average tax rate), a short health survey with "a 98%+ approval rating for a Letter of Medical Necessity", and membership submitted separately for reimbursement.Source
• Your websitePrices from the store's product data: Tonal 2 $4,295; Tonal 1 Certified Refurbished $2,495. Tonal Rent bundles the trainer, an accessories bundle ("$495 value"), white-glove delivery and installation, de-installation, replacements and membership, with "Return anytime".Source

At month two and four, show renters a buy-out offer in the app and by email with their workout stats. Track rent-to-purchase and returns.

Renters already have the trainer on the wall; buying is a smaller step than starting over.

• Margin

  Test offer sizes.

• Your websitePrices from the store's product data: Tonal 2 $4,295; Tonal 1 Certified Refurbished $2,495. Tonal Rent bundles the trainer, an accessories bundle ("$495 value"), white-glove delivery and installation, de-installation, replacements and membership, with "Return anytime".Source
• HiringSenior Manager, Software Engineering (Experiences) (San Francisco, posted October 7, 2026): "Experiences own member happiness: the incremental improvements and new features that make existing subscribers get more out of Tonal and stay", across the trainer, the mobile app and the backend.Source
• Your websiteHomepage: "Get your time back. Get your strength back."; "HSA/FSA eligible"; "First month on us. Sign up for Tonal Rent"; "Each Tonal purchase requires a 12 month commitment of $59.95/month"; memberships include unlimited household accounts; "VISIT A SHOWROOM" in the header; coach profiles; Trustpilot badge.Source

Add an HSA/FSA line to store pages, a one-page explainer at every door, and a step in the demo script. Track Truemed checkouts after demos.

Pre-tax payment is a strong answer to the price objection that showrooms hear most.

• Overpromising savings

  Use Truemed's own wording and footnote.

• Your websiteHSA/FSA page: a Truemed partnership to "save ~30%*" with pre-tax HSA/FSA dollars (footnoted as an average tax rate), a short health survey with "a 98%+ approval rating for a Letter of Medical Necessity", and membership submitted separately for reimbursement.Source
• Your websiteStore pages (sampled October 22, 2026: The Westchester, Perimeter Mall, Westfield UTC, Johnson Fitness & Wellness Dallas, Katy): each has a title like "Demo Tonal In Person | Perimeter Mall - Atlanta, GA" but an empty meta description; the only structured data is the site-wide Organization block (no store or local business markup); opening hours are filled in by a script, so they are not in the page HTML; partner stores carry the same "Tonal Showroom" label, the same booking layout and the same four member weight-loss quotes as Tonal's own showrooms. Each page embeds its own scheduling calendar.Source
• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source

Schedule a monthly coach session in one showroom metro: a live class, a strength assessment and a Q&A, booked through the store page. Film it for social and track bookings and sales.

Coach presence turns a sales visit into an event and gives talent marketing a measurable commercial result.

• Coach schedules

  Plan a quarter ahead.

• HiringTalent Brand and Partnership Lead (remote, posted September 30, 2026): grows "the influence, visibility, and commercial impact of Tonal's on-air talent across platforms" through social, community, PR, events and brand partnerships; runs the external talent agency relationship and, "Ahead of the July renewal decision", gives "a data-informed assessment" of its value and ROI.Source
• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source
• Public profilesYouTube @tonalstrong: about 25,900 subscribers, 229 videos and 75 million views; the iOS app was updated in October 2026; 31 coach pages and 61 Resource Hub workout and exercise pages in the sitemap.Source

Add each coach's programs, latest classes, social links, upcoming appearances and a free sample workout to their page; link from coaches' social bios.

Coach fans search for the coach; their page should convert them.

• Coaches leave

  Keep pages in the brand template.

• HiringTalent Brand and Partnership Lead (remote, posted September 30, 2026): grows "the influence, visibility, and commercial impact of Tonal's on-air talent across platforms" through social, community, PR, events and brand partnerships; runs the external talent agency relationship and, "Ahead of the July renewal decision", gives "a data-informed assessment" of its value and ROI.Source
• Public profilesYouTube @tonalstrong: about 25,900 subscribers, 229 videos and 75 million views; the iOS app was updated in October 2026; 31 coach pages and 61 Resource Hub workout and exercise pages in the sitemap.Source

Offer clinics a referral card and a demo code, train showroom staff on the GLP-1 programs, and track referred demos.

A clinician's recommendation is a strong trigger for a considered purchase.

• Health claims

  Use only approved wording.

• Your websiteAudience pages: a GLP-1 page ("meet your glp-1 strength partner") with beginner, women "in their late 40s and beyond" and older-adult programs; Tonal for Healthcare for clinics and rehab; a Business to Business page covering healthcare and corporate wellness.Source
• Your websiteHSA/FSA page: a Truemed partnership to "save ~30%*" with pre-tax HSA/FSA dollars (footnoted as an average tax rate), a short health survey with "a 98%+ approval rating for a Letter of Medical Necessity", and membership submitted separately for reimbursement.Source
• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source

Flag members with repeat contacts or low CSAT and pass them to a save flow: a coach program suggestion, a check-in call and an app nudge. Track renewal.

Problems that reach Care are the ones that end subscriptions; acting early keeps members.

• Too many flags

  Start with the strongest signal.

• HiringManager, Care Operations (Toronto, posted September 25, 2026): Tonal Care "runs seven days a week across an in-house Toronto team and an outsourced partner operation" over "phone, email, chat, and video", with plans for SLA, CSAT, Average Handle Time and First Contact Resolution. A Staff Solutions Architect, Business Systems is also open in San Francisco and Toronto.Source
• HiringSenior Manager, Software Engineering (Experiences) (San Francisco, posted October 7, 2026): "Experiences own member happiness: the incremental improvements and new features that make existing subscribers get more out of Tonal and stay", across the trainer, the mobile app and the backend.Source

Run upgrade waves on a schedule, use returned units for the refurbished line where possible, and market refurbished units as a lower-cost entry in showrooms.

Upgrades lift lifetime value and refurbished units reach buyers below the $4,295 price.

• Cannibalizing new sales

  Price refurbished units clearly below new.

• Your websiteMember Upgrade Program: "$985 in total savings when you upgrade to a Tonal 2" for Tonal 1 owners who return a working Tonal 1 ($500 off, a 4-year extended warranty, a rope, priority shipping and recycling), through a gated flow.Source
• Your websitePrices from the store's product data: Tonal 2 $4,295; Tonal 1 Certified Refurbished $2,495. Tonal Rent bundles the trainer, an accessories bundle ("$495 value"), white-glove delivery and installation, de-installation, replacements and membership, with "Return anytime".Source

Match demo bookings (email and phone in Salesforce) with later online orders and credit the door. Report door-level influenced sales in partner reviews and in budgeting.

Without this, retail looks worse than it is and partners have less reason to push Tonal.

• Privacy

  Use first-party data with consent.

• HiringSenior Retail Marketing & Retail Partnerships Manager (Austin, posted October 7, 2026): owns retail marketing "across Tonal's owned and operated stores and our retail partner locations, a footprint of roughly 130 doors". "Corporate and field communications do not exist as a program today, and this person will create them." The role also owns the retail marketing calendar, "geo marketing plans tied to store trade areas", feeding "door-level performance and local market insight back into growth and lifecycle planning", partner business reviews, "evergreen and promotional campaign resource kits retail partners need to execute independently", and planograms.Source
• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source
• Your websiteStore pages (sampled October 22, 2026: The Westchester, Perimeter Mall, Westfield UTC, Johnson Fitness & Wellness Dallas, Katy): each has a title like "Demo Tonal In Person | Perimeter Mall - Atlanta, GA" but an empty meta description; the only structured data is the site-wide Organization block (no store or local business markup); opening hours are filled in by a script, so they are not in the page HTML; partner stores carry the same "Tonal Showroom" label, the same booking layout and the same four member weight-loss quotes as Tonal's own showrooms. Each page embeds its own scheduling calendar.Source

Run five pilots (two employers, two hotels, one clinic) with an employee or guest offer and track home purchases from pilot sites.

B2B placements create trials at scale and a path to home sales.

• Low usage

  Coach-led launch sessions.

• Your websiteAudience pages: a GLP-1 page ("meet your glp-1 strength partner") with beginner, women "in their late 40s and beyond" and older-adult programs; Tonal for Healthcare for clinics and rehab; a Business to Business page covering healthcare and corporate wellness.Source
• Your website/pages/businesses has the title "Tonal Business | Smart Fitness Solutions to Elevate Your Facility" and a matching description, but its body is careers copy ("Whether you're here to explore career opportunities... Tell us a bit about yourself"); the footer's Tonal for Business link goes to /pages/business-to-business instead.Source

Publish the 2026 report on tonal.com, redirect the old domain, and add city cuts for showroom markets ("How Atlanta lifts") for local press and showroom events.

Original data earns links and coverage, and local cuts give each showroom a reason for press.

• Small city samples

  Publish only cities above a threshold.

• Your websiteThe footer's "State of Strength" link opens the 2025 State of Strength report on a separate Shopify domain (tonal-state-of-strength.myshopify.com), not on tonal.com: "Strength IS THE FUTURE OF FITNESS".Source
• Your websiteSitemap (checked October 22, 2026): 127 store pages under /pages/store/, mixing Tonal's own mall showrooms (for example Perimeter Mall, Westfield University Town Center, Tysons Corner Center, The Westchester) with partner doors such as Johnson Fitness & Wellness, Top Fitness, 360 Fitness and American Home Fitness. One partner page is published at a URL that begins "copy-of-" (the Katy, TX store).Source
• Public profilesYouTube @tonalstrong: about 25,900 subscribers, 229 videos and 75 million views; the iOS app was updated in October 2026; 31 coach pages and 61 Resource Hub workout and exercise pages in the sitemap.Source

Run a two-minute strength challenge with a screen leaderboard by week; capture email to send results and book a full demo.

Games pull in foot traffic and capture leads who would not book a demo.

• Safety

  Staff supervise every attempt.

• HiringShowroom hiring: Showroom Sales Supervisors in Westchester, San Diego, Los Angeles, Scottsdale, Bellevue and Atlanta, and an Assistant Showroom Manager at Perimeter Mall. Supervisors "Lead Tonal demonstrations, calibrations, and workouts with both scheduled and walk-in clients", log clients in Salesforce, "Conduct phone and/or email outreach to new clients" and train staff on "the client nurture cycle"; the assistant manager supports "local marketing initiatives, community events, and partnerships".Source
• Your websiteSitemap (checked October 22, 2026): 127 store pages under /pages/store/, mixing Tonal's own mall showrooms (for example Perimeter Mall, Westfield University Town Center, Tysons Corner Center, The Westchester) with partner doors such as Johnson Fitness & Wellness, Top Fitness, 360 Fitness and American Home Fitness. One partner page is published at a URL that begins "copy-of-" (the Katy, TX store).Source

Keep current terms indexable, mark old versions noindex and keep them linked from the legal archive, and remove expired promotions from the sitemap.

A cleaner sitemap points search engines at the pages that sell.

• Legal access

  Keep pages live, just not in the sitemap.

• Your websiteThe pages sitemap holds 120 URLs, of which 46 are terms, legal or expired promotion pages (for example dated terms of sale from 2018-2023, a July 4th offer and several "save" offer pages).Source
• Your websiteSitemap (checked October 22, 2026): 127 store pages under /pages/store/, mixing Tonal's own mall showrooms (for example Perimeter Mall, Westfield University Town Center, Tysons Corner Center, The Westchester) with partner doors such as Johnson Fitness & Wellness, Top Fitness, 360 Fitness and American Home Fitness. One partner page is published at a URL that begins "copy-of-" (the Katy, TX store).Source