toolbox.id.au website review

About 470 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

3 third-party services load with your homepage (Squarespace, sqspcdn.com and squarespace-cdn.com), adding 2.3 MB and 921 ms of main-thread time.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

Squarespace costs a phone 858 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

7 images could be 846 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 94 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 329 ms. During a long task the page ignores taps.

A phone's processor spends 2.6 s on main-thread work while loading, 870 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

squarespace-cdn.com costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 file is served with short cache lifetimes, so returning visitors download them again (13 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 333 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 66 requests on a phone: images 1.1 MB (8), scripts 1.0 MB (39) and stylesheets 169 KiB (12). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

There are 14 <h1> headlines (“GRAPHIC DESIGN /”, “BRANDING /” and “PUBLICATIONS /”). One clear main headline is easier for people and search engines.

Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (LocalBusiness and WebSite) but with 1 problem, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/69d722534d12ac6223a…”.

The homepage links to 47 pages on toolbox.id.au and 3 external pages.

There is no https://www.toolbox.id.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.toolbox.id.au/our-work and https://www.toolbox.id.au/work all use the title “Graphic Design Portfolio Adelaide | Our Work — TOOLBOX”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.toolbox.id.au/our-work and https://www.toolbox.id.au/work use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.toolbox.id.au/work, whose canonical is https://www.toolbox.id.au/our-work. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.toolbox.id.au/about has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.toolbox.id.au/packaging, https://www.toolbox.id.au/identity, https://www.toolbox.id.au/signage, https://www.toolbox.id.au/publications, https://www.toolbox.id.au/digital and https://www.toolbox.id.au/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/69d722534d12ac6223a6e824/108/5c5…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 87 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.