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tops.in website review

Visit site (opens in a new tab)Reviewed 1 November 202641 issues · 87 checks

This review found 41 issues worth fixing on tops.in, 17 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s1.8 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20262.6 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20263.8 s
Jun 27, 20264.0 s
Jul 4, 20264.0 s
Jul 11, 20264.0 s
Jul 18, 20264.0 s
Jul 25, 20264.0 s
Aug 1, 20264.0 s
Aug 8, 20264.0 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20263.9 s
Sep 5, 20263.8 s
Sep 12, 20263.6 s
Sep 19, 20263.5 s
Sep 26, 20262.8 s
Oct 3, 20262.1 s
Oct 10, 20262.4 s
Oct 17, 20262.6 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
248 ms111 msMay 9Oct 24160 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026133 ms
May 16, 2026127 ms
May 23, 2026127 ms
May 30, 2026128 ms
Jun 6, 2026128 ms
Jun 13, 2026131 ms
Jun 20, 2026173 ms
Jun 27, 2026211 ms
Jul 4, 2026226 ms
Jul 11, 2026229 ms
Jul 18, 2026232 ms
Jul 25, 2026228 ms
Aug 1, 2026225 ms
Aug 8, 2026227 ms
Aug 15, 2026223 ms
Aug 22, 2026226 ms
Aug 29, 2026227 ms
Sep 5, 2026213 ms
Sep 12, 2026198 ms
Sep 19, 2026186 ms
Sep 26, 2026152 ms
Oct 3, 2026146 ms
Oct 10, 2026160 ms
Oct 17, 2026159 ms
Oct 24, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tops.in (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tops.in at 0.6 s0.6 s
  2. tops.in at 1.2 s1.2 s
  3. tops.in at 1.8 s1.8 s
  4. tops.in at 2.4 s2.4 s
  5. tops.in at 3.0 s3.0 s
  6. tops.in at 3.6 s3.6 s
  7. tops.in at 4.2 s4.2 s
  8. tops.in at 4.8 s4.8 s

Speed

7 to fix65
  • Use efficient cache lifetimes

    3.9 s · 510 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (510 KiB).

  • Improve image delivery

    1.5 s · 880 KiB

    42 images could be 880 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Reduce unused JavaScript

    1.2 s · 336 KiB

    About 336 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    300 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • pop-convert.com adds 251 ms

    251 ms

    pop-convert.com costs a phone 251 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 757 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (pop-convert.com, Facebook and Shopify and others), adding 682 KiB and 476 ms of main-thread time.

  • Render-blocking requests

    100 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 20.6 s

    20.6 s

    The page becomes fully interactive after 20.6 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 133 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 173 ms

    173 ms

    Real visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 145 ms

    145 ms

    Scripts block the page for only 145 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.5 MB in 229 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 229 requests on a phone: images 3.7 MB (86), scripts 811 KiB (51) and other files 694 KiB (70). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    pickle_1_600x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (132 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8888
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    6 frames have no title, so screen-reader users cannot tell what they contain.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (18 elements)

    All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (6 elements)

    Headings should not be empty: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 6168
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 110 internal links, 11 external

    The homepage links to 110 pages on tops.in and 11 external pages.

6 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Shop Tops Ketchup, Noodles, Pickles, Jams & Instant Mixes online in India at best prices. Choose from exclusive range o…”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Buy Tops Ketchup, Noodles, Pickles, Jams & Instant Mixes”.

  • Canonical URL set

    The canonical URL is https://www.tops.in/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tops.in/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (522 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.tops.in/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.tops.in/collections/all and https://www.tops.in/collections/sprinklers have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.tops.in/pages/about-us, https://www.tops.in/collections/all, https://www.tops.in/collections/pickles, https://www.tops.in/collections/tomato-ketchup, https://www.tops.in/collections/culinary-sauces-vinegar and https://www.tops.in/collections/specialty-sauces and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • 5 low-resolution images

    5 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    60 of 61 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 366 words of copy

    The homepage carries about 366 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact us”.

  • 11 short forms

    11 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tops.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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