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toynk.com website review
Visit site (opens in a new tab)Reviewed 5 November 202646 issues · 92 checks
This review found 46 issues worth fixing on toynk.com, 17 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #83,002 of 96,351 reviewed websitesbeats 12%
- #47,916 of 52,186 online storesbeats 7%
- #44,053 of 47,272 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 172 ms |
| May 23, 2026 | 172 ms |
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 173 ms |
| Jun 13, 2026 | 178 ms |
| Jun 20, 2026 | 183 ms |
| Jun 27, 2026 | 188 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 190 ms |
| Jul 18, 2026 | 183 ms |
| Jul 25, 2026 | 169 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 149 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 143 ms |
| Sep 12, 2026 | 144 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 167 ms |
| Oct 24, 2026 | 170 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.5 s · 631 KiB34 files are served with short cache lifetimes, so returning visitors download them again (631 KiB).
Render-blocking requests
1.8 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
600 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and rebuyengine.com and others), adding 2.2 MB and 1.1 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 174 KiBAbout 174 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
420 KiB14 images could be 420 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 331 ms
331 msGoogle Tag Manager costs a phone 331 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,846 HTML elements
The page has 2,846 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 138 ms
138 msrebuyengine.com costs a phone 138 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 145 ms
145 msShopify costs a phone 145 ms of main-thread work and 438 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 111 ms
111 msGoogle CDN costs a phone 111 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 28.7 s
28.7 sThe page becomes fully interactive after 28.7 s. Good is under 3.8 s.
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “New Arrivals”.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 253 ms
253 msReal visitors wait 253 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 458 ms
458 msScripts block taps and scrolling for 458 ms in total while the page loads. Good is under 200 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 172 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 681 ms
681 msReal visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 376 requests
5.9 MBYour homepage downloads 5.9 MB in 376 requests on a phone: scripts 2.9 MB (127), images 1.6 MB (64) and other files 956 KiB (141). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Required ARIA attributes must be provided (4 elements)
Required ARIA attributes must be provided: 4 elements on the page fail this check, rated critical by axe-core.
ARIA roles used must conform to valid values (1 element)
ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
20 text elements with low contrast
20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
13 tap targets too small
13 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (9 elements)
Elements must only use permitted ARIA attributes: 9 elements on the page fail this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Elements marked as presentational should be consistently ignored (8 elements)
Elements marked as presentational should be consistently ignored: 8 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Toynk.com | Buy Collectibles, Toys, Costumes, Home Goods & Much More!”.
581 internal links, 11 external
The homepage links to 581 pages on toynk.com and 11 external pages.
7 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Shop now at Toynk.com for collectibles, toys, costumes, home goods, and more from every fandom universe. Spend and save…”.
One H1 headline
Your main headline reads: “Toynk Toys”.
Canonical URL set
The canonical URL is https://www.toynk.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.toynk.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,038 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.toynk.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.toynk.com/collections/featured-brands and https://www.toynk.com/pages/featured-brands all use the title “Featured Brands”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://www.toynk.com/collections/featured-items, https://www.toynk.com/pages/rewards, https://www.toynk.com/collections/disney-toys-collectibles and https://www.toynk.com/collections/hello-kitty have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://www.toynk.com/collections/featured-items, https://www.toynk.com/collections/featured-brands, https://www.toynk.com/pages/shipping-page-2, https://www.toynk.com/pages/rewards, https://www.toynk.com/pages/featured-brands and https://www.toynk.com/collections/bob-ross and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 74 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 509 words of copy
The homepage carries about 509 words of visible text.
4 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Start Shopping”, “Learn More” and “Earn Rewards While You Shop”.
4 short forms
4 short forms (6 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
37 cookies set on arrival
37Opening the homepage sets 37 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
63 other companies contacted
Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toynk.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Redo · Microsoft Clarity · Swatch King · Attentive · Triplewhale · Noibupixel · Gift Card Pro · Videowise Video Commerce · Variant Image Swatch · Revoq Eu Withdrawal Button · 56071677a62720b5cde4241477474f626e61c35a · Upcart · Lootly · postaffiliatepro.com · cloudfront.net · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Gilberts
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on toynk.com, including 22 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.