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toysmart.co website review
Visit site (opens in a new tab)Reviewed 10 November 202658 issues · 94 checks
This review found 58 issues worth fixing on toysmart.co, 28 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
54F- #95,375 of 95,980 reviewed websitesbeats 0%
- #51,818 of 51,890 online storesbeats 0%
- #46,947 of 46,987 Shopify storesbeats 0%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 4.1 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.2 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.4 s |
| Aug 8, 2026 | 4.4 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.7 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.7 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.6 s |
| Oct 24, 2026 | 4.7 s |
| Oct 31, 2026 | 4.8 s |
| Nov 7, 2026 | 4.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 266 ms |
| May 30, 2026 | 275 ms |
| Jun 6, 2026 | 287 ms |
| Jun 13, 2026 | 285 ms |
| Jun 20, 2026 | 280 ms |
| Jun 27, 2026 | 278 ms |
| Jul 4, 2026 | 283 ms |
| Jul 11, 2026 | 293 ms |
| Jul 18, 2026 | 297 ms |
| Jul 25, 2026 | 297 ms |
| Aug 1, 2026 | 287 ms |
| Aug 8, 2026 | 283 ms |
| Aug 15, 2026 | 281 ms |
| Aug 22, 2026 | 278 ms |
| Aug 29, 2026 | 287 ms |
| Sep 5, 2026 | 302 ms |
| Sep 12, 2026 | 314 ms |
| Sep 19, 2026 | 327 ms |
| Sep 26, 2026 | 338 ms |
| Oct 3, 2026 | 343 ms |
| Oct 10, 2026 | 351 ms |
| Oct 17, 2026 | 364 ms |
| Oct 24, 2026 | 375 ms |
| Oct 31, 2026 | 381 ms |
| Nov 7, 2026 | 382 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
6.7 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.7 s faster on a phone.
Render-blocking requests
3.4 s59 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.
vtexassets.com adds 1.4 s
1.4 svtexassets.com costs a phone 1.4 s of main-thread work and 2.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.2 s · 340 KiB43 files are served with short cache lifetimes, so returning visitors download them again (340 KiB).
Mobile performance score: 15
15/100Your mobile performance score is 15. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.9 s
A phone's processor spends 6.9 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,503 HTML elements
The page has 5,503 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Google CDN and others), adding 6.7 MB and 3.0 s of main-thread time.
Improve image delivery
973 KiB16 images could be 973 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google CDN adds 524 ms
524 msGoogle CDN costs a phone 524 ms of main-thread work and 2.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 649 ms
649 msGoogle Tag Manager costs a phone 649 ms of main-thread work and 861 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 304 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 58 KiBAbout 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 36 ms
36 msYour server sent the HTML in 36 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.48
0.48For real visitors the layout shifts by 0.48 (75th percentile). Good is under 0.1.
First Contentful Paint: 9.6 s
9.6 sThe first text or image appears after 9.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.4 s
23.4 sYour largest element takes 23.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 27.1 s
27.1 sThe page becomes fully interactive after 27.1 s. Good is under 3.8 s.
Cumulative Layout Shift: 1.034
1.034The layout shifts by 1.034 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 11.1 s
11.1 sVisually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 641 ms
641 msScripts block taps and scrolling for 641 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 378 ms
378 msReal visitors wait 378 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 41% slower for real visitors
+41%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 266 ms to 382 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 800 ms
800 msReal visitors wait 800 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 6.1 MB in 309 requests
6.1 MBYour homepage downloads 6.1 MB in 309 requests on a phone: scripts 3.3 MB (70), images 1.1 MB (53) and other files 1.1 MB (111). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
43aa977b-a2ec-46e0-903e-7265e0c9a1ac___c1183ae4e34a0b426cd41 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
7 images far larger than shown
268 KiB7 images are downloaded at several times the size a phone draws them, for example 43aa977b-a2ec-46e0-903e-7265e0c9a1ac___c1183ae4e34a0b426cd41 at 1,440 px wide, shown at 390 px. Resized copies would save about 268 KiB.
About 1.7 g of CO₂ per visit
1.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 207.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
225 text elements with low contrast
225 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
64 buttons without a name
64 buttons have no accessible name, so screen readers announce just “button”.
ARIA roles used must conform to valid values (1 element)
ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
62 tap targets too small
62 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (5 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 5 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (124 elements).
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (16 characters)
Your title is only 16 characters: “Pepeganga | Toys”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (62 characters)
Your meta description is only 62 characters: “Nuevo Pepe Ganga Toys, encuentra todo en juguetería importada.”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
29 internal links, 0 external
The homepage links to 29 pages on toysmart.co and 0 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.pepeganga.com/pepeganga-toys.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pepeganga.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
2%A phone browser shows 1,142 words, but the HTML your server sends has only 19. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.pepeganga.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages share a title
/ and https://www.pepeganga.com/tienda-lego all use the title “Pepe Ganga | Juguetería, Bebé, ropa y mucho más”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/ and https://www.pepeganga.com/tienda-lego use the same meta description. A description written for each page earns more clicks.
8 pages without an H1
https://www.pepeganga.com/jugueteria, https://www.pepeganga.com/electrodomesticos, https://www.pepeganga.com/belleza-y-cuidado-personal/electrobelleza, https://www.pepeganga.com/tecnologia, https://www.pepeganga.com/hogar-y-decoracion and https://www.pepeganga.com/deportes and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages slow to respond
https://www.pepeganga.com/moda, https://www.pepeganga.com/belleza-y-cuidado-personal/electrobelleza, https://www.pepeganga.com/deportes, https://www.pepeganga.com/muebles, https://www.pepeganga.com/outlet and https://www.pepeganga.com/nuevo-fanzone and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
76 small tap targets
76 of 353 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,142 words of copy
The homepage carries about 1,142 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager and TikTok Pixel.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toysmart.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- React
- E-commerce
- AVADA Commerce;Shopify;Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 58 issues on toysmart.co, including 24 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.