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toyota.ua website review
Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 85 checks
This review found 37 issues worth fixing on toyota.ua, 18 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.9 s |
| May 30, 2026 | 5.3 s |
| Jun 6, 2026 | 5.3 s |
| Jun 13, 2026 | 5.1 s |
| Jun 20, 2026 | 4.8 s |
| Jun 27, 2026 | 4.3 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.1 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.3 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 4.8 s |
| Sep 12, 2026 | 5.0 s |
| Sep 19, 2026 | 5.1 s |
| Sep 26, 2026 | 5.2 s |
| Oct 3, 2026 | 5.2 s |
| Oct 10, 2026 | 5.0 s |
| Oct 17, 2026 | 5.1 s |
| Oct 24, 2026 | 5.5 s |
| Oct 31, 2026 | 5.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 445 ms |
| May 23, 2026 | 502 ms |
| May 30, 2026 | 560 ms |
| Jun 6, 2026 | 559 ms |
| Jun 13, 2026 | 551 ms |
| Jun 20, 2026 | 523 ms |
| Jun 27, 2026 | 481 ms |
| Jul 4, 2026 | 473 ms |
| Jul 11, 2026 | 481 ms |
| Jul 18, 2026 | 507 ms |
| Jul 25, 2026 | 526 ms |
| Aug 1, 2026 | 536 ms |
| Aug 8, 2026 | 548 ms |
| Aug 15, 2026 | 554 ms |
| Aug 22, 2026 | 558 ms |
| Aug 29, 2026 | 577 ms |
| Sep 5, 2026 | 587 ms |
| Sep 12, 2026 | 596 ms |
| Sep 19, 2026 | 615 ms |
| Sep 26, 2026 | 615 ms |
| Oct 3, 2026 | 613 ms |
| Oct 10, 2026 | 613 ms |
| Oct 17, 2026 | 646 ms |
| Oct 24, 2026 | 754 ms |
| Oct 31, 2026 | 870 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.7 s
3.3 s
5.0 s
6.6 s
8.3 s
10.0 s
11.6 s
13.3 s
Speed
Use efficient cache lifetimes
7.3 s · 1.6 MB60 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Reduce unused JavaScript
6.1 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.1 s faster on a phone.
Render-blocking requests
4.7 s26 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.
Main-thread work: 13.1 s
A phone's processor spends 13.1 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and toyota.eu and others), adding 2.2 MB and 2.4 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 843 ms. During a long task the page ignores taps.
Google Tag Manager adds 663 ms
663 msGoogle Tag Manager costs a phone 663 ms of main-thread work and 1,016 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 649 ms
649 msClarity costs a phone 649 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
450 ms · 52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
toyota.eu adds 368 ms
368 mstoyota.eu costs a phone 368 ms of main-thread work and 459 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 84 KiBAbout 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
datadoghq-browser-agent.com adds 358 ms
358 msdatadoghq-browser-agent.com costs a phone 358 ms of main-thread work and 52 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,206 HTML elements
The page has 2,206 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Facebook adds 180 ms
180 msFacebook costs a phone 180 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Improve image delivery
4 KiB1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 660 ms
660 msReal visitors wait 660 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 28.8 s
28.8 sYour largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HEADER_FILM_LOOP”.
Speed Index: 15.8 s
15.8 sVisually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 29.2 s
29.2 sThe page becomes fully interactive after 29.2 s. Good is under 3.8 s.
First Contentful Paint: 7.1 s
7.1 sThe first text or image appears after 7.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 71% slower for real visitors
+71%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 445 ms to 870 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 5.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 374 ms
374 msReal visitors wait 374 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 200 requests
4.4 MBYour homepage downloads 4.4 MB in 200 requests on a phone: scripts 2.9 MB (93), stylesheets 592 KiB (20) and fonts 565 KiB (9). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 150.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
61 links without text
61 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 36 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
273 internal links, 17 external
The homepage links to 273 pages on toyota.ua and 17 external pages.
8 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Ласкаво просимо до Toyota Україна. Дізнайтеся більше про наші нові та вживані автомобілі, а також пропозиції щодо всіх …”.
One H1 headline
Your main headline reads: “Ласкаво просимо, що вас цікавить?”.
Title: 49 characters
Your title is a healthy 49 characters: “Офіційний сайт Toyota : Ціни на автомобілі Toyota”.
Canonical URL set
The canonical URL is https://www.toyota.ua/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.toyota.ua/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.toyota.ua/llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 third-party cookies
7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
18 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 11 words
The homepage has only about 11 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toyota.ua, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- Toyota Motor Europe SA
Company
- Employees
- 359,542
- Founded
- 1937
- Headquarters
- Toyota
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on toyota.ua, including 25 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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