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toyota.ua website review

Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 85 checks

This review found 37 issues worth fixing on toyota.ua, 18 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.2 s3.8 sMay 16Oct 315.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.6 s
May 23, 20264.9 s
May 30, 20265.3 s
Jun 6, 20265.3 s
Jun 13, 20265.1 s
Jun 20, 20264.8 s
Jun 27, 20264.3 s
Jul 4, 20264.1 s
Jul 11, 20264.1 s
Jul 18, 20264.1 s
Jul 25, 20264.2 s
Aug 1, 20264.3 s
Aug 8, 20264.3 s
Aug 15, 20264.3 s
Aug 22, 20264.3 s
Aug 29, 20264.6 s
Sep 5, 20264.8 s
Sep 12, 20265.0 s
Sep 19, 20265.1 s
Sep 26, 20265.2 s
Oct 3, 20265.2 s
Oct 10, 20265.0 s
Oct 17, 20265.1 s
Oct 24, 20265.5 s
Oct 31, 20265.9 s
Real-visitor tap response (INP)75th percentile, phones
934 ms381 msMay 16Oct 31870 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026445 ms
May 23, 2026502 ms
May 30, 2026560 ms
Jun 6, 2026559 ms
Jun 13, 2026551 ms
Jun 20, 2026523 ms
Jun 27, 2026481 ms
Jul 4, 2026473 ms
Jul 11, 2026481 ms
Jul 18, 2026507 ms
Jul 25, 2026526 ms
Aug 1, 2026536 ms
Aug 8, 2026548 ms
Aug 15, 2026554 ms
Aug 22, 2026558 ms
Aug 29, 2026577 ms
Sep 5, 2026587 ms
Sep 12, 2026596 ms
Sep 19, 2026615 ms
Sep 26, 2026615 ms
Oct 3, 2026613 ms
Oct 10, 2026613 ms
Oct 17, 2026646 ms
Oct 24, 2026754 ms
Oct 31, 2026870 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of toyota.ua (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. toyota.ua at 1.7 s1.7 s
  2. toyota.ua at 3.3 s3.3 s
  3. toyota.ua at 5.0 s5.0 s
  4. toyota.ua at 6.6 s6.6 s
  5. toyota.ua at 8.3 s8.3 s
  6. toyota.ua at 10.0 s10.0 s
  7. toyota.ua at 11.6 s11.6 s
  8. toyota.ua at 13.3 s13.3 s

Speed

15 to fix28
  • Use efficient cache lifetimes

    7.3 s · 1.6 MB

    60 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Reduce unused JavaScript

    6.1 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.1 s faster on a phone.

  • Render-blocking requests

    4.7 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Main-thread work: 13.1 s

    A phone's processor spends 13.1 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and toyota.eu and others), adding 2.2 MB and 2.4 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 843 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 663 ms

    663 ms

    Google Tag Manager costs a phone 663 ms of main-thread work and 1,016 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 649 ms

    649 ms

    Clarity costs a phone 649 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • toyota.eu adds 368 ms

    368 ms

    toyota.eu costs a phone 368 ms of main-thread work and 459 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • datadoghq-browser-agent.com adds 358 ms

    358 ms

    datadoghq-browser-agent.com costs a phone 358 ms of main-thread work and 52 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,206 HTML elements

    The page has 2,206 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Facebook adds 180 ms

    180 ms

    Facebook costs a phone 180 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Improve image delivery

    4 KiB

    1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 660 ms

    660 ms

    Real visitors wait 660 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 28.8 s

    28.8 s

    Your largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HEADER_FILM_LOOP”.

  • Speed Index: 15.8 s

    15.8 s

    Visually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 29.2 s

    29.2 s

    The page becomes fully interactive after 29.2 s. Good is under 3.8 s.

  • First Contentful Paint: 7.1 s

    7.1 s

    The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 71% slower for real visitors

    +71%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 445 ms to 870 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 5.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 374 ms

    374 ms

    Real visitors wait 374 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 200 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 200 requests on a phone: scripts 2.9 MB (93), stylesheets 592 KiB (20) and fonts 565 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 150.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8894
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 61 links without text

    61 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 273 internal links, 17 external

    The homepage links to 273 pages on toyota.ua and 17 external pages.

8 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Ласкаво просимо до Toyota Україна. Дізнайтеся більше про наші нові та вживані автомобілі, а також пропозиції щодо всіх …”.

  • One H1 headline

    Your main headline reads: “Ласкаво просимо, що вас цікавить?”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Офіційний сайт Toyota : Ціни на автомобілі Toyota”.

  • Canonical URL set

    The canonical URL is https://www.toyota.ua/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.toyota.ua/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.toyota.ua/llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    18 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 11 words

    The homepage has only about 11 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toyota.ua, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Toyota Motor Europe SA

Company

Employees
359,542
Founded
1937
Headquarters
Toyota

Upkeep, stack, hiring and company data from programmable.info

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