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tpandco.jp website review

Visit site (opens in a new tab)Reviewed 7 November 202623 issues · 69 checks

This review found 23 issues worth fixing on tpandco.jp, 6 of them high impact, across 69 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 16Oct 101.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.4 s
Oct 10, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
162 ms125 msMay 16Oct 3137 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026158 ms
Aug 8, 2026139 ms
Aug 15, 2026137 ms
Aug 22, 2026129 ms
Aug 29, 2026140 ms
Sep 19, 2026130 ms
Sep 26, 2026139 ms
Oct 3, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tpandco.jp (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tpandco.jp at 0.4 s0.4 s
  2. tpandco.jp at 0.8 s0.8 s
  3. tpandco.jp at 1.1 s1.1 s
  4. tpandco.jp at 1.5 s1.5 s
  5. tpandco.jp at 1.9 s1.9 s
  6. tpandco.jp at 2.3 s2.3 s
  7. tpandco.jp at 2.6 s2.6 s
  8. tpandco.jp at 3.0 s3.0 s

Speed

7 to fix69
  • Reduce unused JavaScript

    1.5 s · 272 KiB

    About 272 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 2,563 HTML elements

    The page has 2,563 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 183 ms

    183 ms

    Shopify costs a phone 183 ms of main-thread work and 568 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 616 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, juniphq.com and cloudfront.net and others), adding 609 KiB and 201 ms of main-thread time.

  • Improve image delivery

    150 ms · 41 KiB

    2 images could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    24 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 9.4 s

    9.4 s

    Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 9.7 s

    9.7 s

    The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 158 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 34 ms

    34 ms

    Scripts block the page for only 34 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix83
  • Page weight: 2.7 MB in 205 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 205 requests on a phone: images 941 KiB (24), other files 789 KiB (98) and scripts 739 KiB (71). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    KOH_essential-nail-serum.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (214 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (154 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“「爪のスキンケア」を始めましょう” and “爪の悩み、放置していませんか?”). One clear main headline is easier for people and search engines.

  • 180 internal links, 26 external

    The homepage links to 180 pages on tpandco.jp and 26 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “オランダ発 KOH と Herome の日本公式オンラインストア「TP&Co.」。独自のネイルケア方法「爪のスキンケア」を提唱し、日本のユーザー、生活習慣向けにローカライズしてお届けします。爪の悩みにネイルケアで応える。 割れる爪、二枚爪…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “TP&Co. |【KOH】【Herome】公式オンラインストア – TP&Co. |【KOH】【Herome】公式オンラインストア”.

  • Canonical URL set

    The canonical URL is https://tpandco.jp/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tpandco.jp/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://tpandco.jp/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://tpandco.jp/pages/membership and https://tpandco.jp/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://tpandco.jp/products/pickup-matsuyaginza, https://tpandco.jp/products/nailcare_lesson, https://tpandco.jp/products/popupsalon002, https://tpandco.jp/products/popupsalon001 and https://tpandco.jp/pages/shop-list have no <h1> headline, so visitors and search engines get no clear main topic.

  • 10 pages with very little text

    https://tpandco.jp/collections/koh-campaign, https://tpandco.jp/blogs/items, https://tpandco.jp/products/pickup-matsuyaginza, https://tpandco.jp/products/nailcare_lesson, https://tpandco.jp/products/popupsalon002 and https://tpandco.jp/products/popupsalon001 and 4 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    25 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 27 words

    The homepage has only about 27 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tpandco.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sami Wholesale · Uppromote Affiliate · Inbox · Amazon Reviews · Judge Me Reviews · Forms · Affliate By Secomapp · Cowlendar · cloudfront.net · juniphq.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
1 open role
Teams
Production (1)
Job board
bamboohr

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 23 issues on tpandco.jp, including 11 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
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