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tpob.co.uk website review
Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 82 checks
This review found 33 issues worth fixing on tpob.co.uk, 12 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #48,648 of 95,793 reviewed websitesbeats 44%
- #30,465 of 51,750 online storesbeats 36%
- #29,008 of 46,851 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 987 ms |
| May 30, 2026 | 961 ms |
| Jun 6, 2026 | 913 ms |
| Jun 13, 2026 | 898 ms |
| Jun 20, 2026 | 896 ms |
| Jun 27, 2026 | 909 ms |
| Jul 4, 2026 | 930 ms |
| Jul 11, 2026 | 955 ms |
| Jul 18, 2026 | 969 ms |
| Jul 25, 2026 | 958 ms |
| Aug 1, 2026 | 933 ms |
| Aug 8, 2026 | 912 ms |
| Aug 15, 2026 | 931 ms |
| Aug 22, 2026 | 941 ms |
| Aug 29, 2026 | 955 ms |
| Sep 5, 2026 | 950 ms |
| Sep 12, 2026 | 920 ms |
| Sep 19, 2026 | 901 ms |
| Sep 26, 2026 | 880 ms |
| Oct 3, 2026 | 877 ms |
| Oct 10, 2026 | 877 ms |
| Oct 17, 2026 | 889 ms |
| Oct 24, 2026 | 888 ms |
| Oct 31, 2026 | 890 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 97 ms |
| May 23, 2026 | 98 ms |
| May 30, 2026 | 99 ms |
| Jun 6, 2026 | 98 ms |
| Jun 13, 2026 | 100 ms |
| Jun 20, 2026 | 99 ms |
| Jun 27, 2026 | 98 ms |
| Jul 4, 2026 | 100 ms |
| Jul 11, 2026 | 99 ms |
| Jul 18, 2026 | 99 ms |
| Jul 25, 2026 | 99 ms |
| Aug 1, 2026 | 100 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 107 ms |
| Aug 22, 2026 | 106 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 101 ms |
| Oct 10, 2026 | 101 ms |
| Oct 17, 2026 | 101 ms |
| Oct 24, 2026 | 103 ms |
| Oct 31, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
28.6 s · 5.1 MBAbout 5.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 28.6 s faster on a phone.
YouTube adds 5.9 s
5.9 sYouTube costs a phone 5.9 s of main-thread work and 8.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 16.4 s
A phone's processor spends 16.4 s on main-thread work while loading, 10.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 10.5 MB and 8.0 s of main-thread time.
Google Tag Manager adds 782 ms
782 msGoogle Tag Manager costs a phone 782 ms of main-thread work and 686 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
458 KiB23 files are served with short cache lifetimes, so returning visitors download them again (458 KiB).
Facebook adds 357 ms
357 msFacebook costs a phone 357 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 353 ms. During a long task the page ignores taps.
omnisnippet1.com adds 292 ms
292 msomnisnippet1.com costs a phone 292 ms of main-thread work and 119 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Improve image delivery
150 ms · 58 KiB3 images could be 58 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
119 KiBAbout 119 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 38.9 s
38.9 sThe first text or image appears after 38.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 45.7 s
45.7 sYour largest element takes 45.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 38.9 s
38.9 sVisually, the page fills in at 38.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 66.3 s
66.3 sThe page becomes fully interactive after 66.3 s. Good is under 3.8 s.
Total Blocking Time: 3.0 s
3.0 sScripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 110 ms
110 msReal visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 386 ms
386 msReal visitors wait 386 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 12.0 MB in 252 requests
12.0 MBYour homepage downloads 12.0 MB in 252 requests on a phone: scripts 9.4 MB (104), HTML 760 KiB (12) and other files 691 KiB (84). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
54 KiB1 image is downloaded at several times the size a phone draws it, for example black2_0a763da6-c78e-4b96-83fc-196283d84d77.webp at 2,402 px wide, shown at 200 px. Resized copies would save about 54 KiB.
1 image in older formats
1 image (57 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.4 g of CO₂ per visit
3.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.39 g of CO₂e: 406.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
One H1 headline
Your <h1> is empty.
51 internal links, 9 external
The homepage links to 51 pages on tpob.co.uk and 9 external pages.
6 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Explore the TPOB Pro line of Hair Clippers and Trimmers, designed to Provide Superior Performance and Reliability for P…”.
Title: 54 characters
Your title is a healthy 54 characters: “TPOB The Worlds Fastest Growing Barber Brand – TPOB UK”.
Canonical URL set
The canonical URL is https://tpob.co.uk/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tpob.co.uk/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://tpob.co.uk/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://tpob.co.uk/collections/bundles-1, https://tpob.co.uk/collections/magnetic-mats, https://tpob.co.uk/collections/power-pods-charging and https://tpob.co.uk/collections/guards-grips-combs have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
26 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 78 words
The homepage has only about 78 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP USA” and “SHOP EU”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “SHOP USA” and “Shop EU”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tpob.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Autocart · Omnisend · Captain Shipping Protection · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on tpob.co.uk, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.