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trace.tv website review

Visit site (opens in a new tab)Reviewed 30 October 202652 issues · 76 checks

This review found 52 issues worth fixing on trace.tv, 27 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
16.5 s13.4 sMay 9Oct 2414.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 202613.8 s
May 16, 202613.9 s
May 23, 202613.7 s
May 30, 202613.8 s
Jun 6, 202613.9 s
Jun 13, 202613.7 s
Jun 20, 202614.2 s
Jun 27, 202614.2 s
Jul 4, 202614.0 s
Jul 11, 202614.1 s
Jul 18, 202614.2 s
Jul 25, 202614.6 s
Aug 1, 202614.7 s
Aug 8, 202615.2 s
Aug 15, 202614.7 s
Aug 22, 202615.0 s
Aug 29, 202615.2 s
Sep 5, 202615.2 s
Sep 12, 202616.1 s
Sep 19, 202615.5 s
Sep 26, 202615.3 s
Oct 3, 202614.9 s
Oct 10, 202614.8 s
Oct 17, 202614.8 s
Oct 24, 202614.6 s
Real-visitor tap response (INP)75th percentile, phones
1.4 s351 msMay 9Oct 24811 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026471 ms
May 16, 2026534 ms
May 23, 2026593 ms
May 30, 2026563 ms
Jun 6, 2026552 ms
Jun 13, 2026544 ms
Jun 20, 2026499 ms
Jun 27, 2026528 ms
Jul 4, 2026527 ms
Jul 11, 2026563 ms
Jul 18, 2026682 ms
Jul 25, 2026806 ms
Aug 1, 2026953 ms
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Oct 24, 2026811 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of trace.tv (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. trace.tv at 0.7 s0.7 s
  2. trace.tv at 1.5 s1.5 s
  3. trace.tv at 2.2 s2.2 s
  4. trace.tv at 3.0 s3.0 s
  5. trace.tv at 3.7 s3.7 s
  6. trace.tv at 4.5 s4.5 s
  7. trace.tv at 5.2 s5.2 s
  8. trace.tv at 5.9 s5.9 s

Speed

12 to fix14
  • Reduce unused JavaScript

    16.7 s · 3.2 MB

    About 3.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 16.7 s faster on a phone.

  • Minify JavaScript

    5.3 s · 1.0 MB

    1.0 MB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    2.8 s · 411 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (411 KiB).

  • Mobile performance score: 14

    14/100

    Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.3 s

    A phone's processor spends 7.3 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,610 HTML elements

    The page has 4,610 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 793 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 1.6 MB and 611 ms of main-thread time.

  • Legacy JavaScript

    350 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 179 ms

    179 ms

    Google Tag Manager costs a phone 179 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 112 ms

    112 ms

    Google CDN costs a phone 112 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • appsflyer.com adds 8 ms

    8 ms

    appsflyer.com costs a phone 8 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    90 KiB

    4 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 15.6 s

    15.6 s

    Real visitors wait 15.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 565 ms

    565 ms

    Real visitors wait 565 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 1.73

    1.73

    For real visitors the layout shifts by 1.73 (75th percentile). Good is under 0.1.

  • Real-user FCP: 6.6 s

    6.6 s

    Real visitors see the first content after 6.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 1.336

    1.336

    The layout shifts by 1.336 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 39.4 s

    39.4 s

    Your largest element takes 39.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NEW - Y'AFRICA - SEASON 4 Authenticity Discovery Inspiratio…”.

  • Speed Index: 21.2 s

    21.2 s

    Visually, the page fills in at 21.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 39.9 s

    39.9 s

    The page becomes fully interactive after 39.9 s. Good is under 3.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 88% slower for real visitors

    +88%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 471 ms to 811 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 13.8 s to 14.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • First Contentful Paint: 0.8 s

    0.8 s

    The first text or image appears after 0.8 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 7.4 MB in 125 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 125 requests on a phone: scripts 5.1 MB (27), images 1.6 MB (39) and fonts 363 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 2.1 g of CO₂ per visit

    2.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8064
  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • ARIA progressbar elements do not have accessible names.

    ARIA progressbar elements do not have accessible names. (108 elements).

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 8 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 8 passed and 6 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8352
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.trace.plus/sitemap-index.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://trace.plus/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

3 to fixGoogle 9673
  • 1 broken image

    1 image failed to load on a phone, for example https://secure.adnxs.com/getuid?https://backstage.gigz.fr/mapuserid?user_id=$UID&distinct_id=12434690-df7a-4f3a-ab33-18a900ed5206.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 0 words

    The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Xandr (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trace.tv, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Gatsby
Analytics
Google Tag Manager
Hosting
Naitways

Company

Employees
87
Founded
2002
Headquarters
Clichy

Upkeep, stack, hiring and company data from programmable.info

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