Website review, no card needed
trace.tv website review
Visit site (opens in a new tab)Reviewed 30 October 202652 issues · 76 checks
This review found 52 issues worth fixing on trace.tv, 27 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
44FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 13.8 s |
| May 16, 2026 | 13.9 s |
| May 23, 2026 | 13.7 s |
| May 30, 2026 | 13.8 s |
| Jun 6, 2026 | 13.9 s |
| Jun 13, 2026 | 13.7 s |
| Jun 20, 2026 | 14.2 s |
| Jun 27, 2026 | 14.2 s |
| Jul 4, 2026 | 14.0 s |
| Jul 11, 2026 | 14.1 s |
| Jul 18, 2026 | 14.2 s |
| Jul 25, 2026 | 14.6 s |
| Aug 1, 2026 | 14.7 s |
| Aug 8, 2026 | 15.2 s |
| Aug 15, 2026 | 14.7 s |
| Aug 22, 2026 | 15.0 s |
| Aug 29, 2026 | 15.2 s |
| Sep 5, 2026 | 15.2 s |
| Sep 12, 2026 | 16.1 s |
| Sep 19, 2026 | 15.5 s |
| Sep 26, 2026 | 15.3 s |
| Oct 3, 2026 | 14.9 s |
| Oct 10, 2026 | 14.8 s |
| Oct 17, 2026 | 14.8 s |
| Oct 24, 2026 | 14.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 471 ms |
| May 16, 2026 | 534 ms |
| May 23, 2026 | 593 ms |
| May 30, 2026 | 563 ms |
| Jun 6, 2026 | 552 ms |
| Jun 13, 2026 | 544 ms |
| Jun 20, 2026 | 499 ms |
| Jun 27, 2026 | 528 ms |
| Jul 4, 2026 | 527 ms |
| Jul 11, 2026 | 563 ms |
| Jul 18, 2026 | 682 ms |
| Jul 25, 2026 | 806 ms |
| Aug 1, 2026 | 953 ms |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 811 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
16.7 s · 3.2 MBAbout 3.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 16.7 s faster on a phone.
Minify JavaScript
5.3 s · 1.0 MB1.0 MB could be saved by minifying JavaScript.
Use efficient cache lifetimes
2.8 s · 411 KiB13 files are served with short cache lifetimes, so returning visitors download them again (411 KiB).
Mobile performance score: 14
14/100Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.3 s
A phone's processor spends 7.3 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,610 HTML elements
The page has 4,610 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 793 ms. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 1.6 MB and 611 ms of main-thread time.
Legacy JavaScript
350 ms · 40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Google Tag Manager adds 179 ms
179 msGoogle Tag Manager costs a phone 179 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 112 ms
112 msGoogle CDN costs a phone 112 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
appsflyer.com adds 8 ms
8 msappsflyer.com costs a phone 8 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
90 KiB4 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 15.6 s
15.6 sReal visitors wait 15.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 565 ms
565 msReal visitors wait 565 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 1.73
1.73For real visitors the layout shifts by 1.73 (75th percentile). Good is under 0.1.
Real-user FCP: 6.6 s
6.6 sReal visitors see the first content after 6.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 1.336
1.336The layout shifts by 1.336 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 39.4 s
39.4 sYour largest element takes 39.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NEW - Y'AFRICA - SEASON 4 Authenticity Discovery Inspiratio…”.
Speed Index: 21.2 s
21.2 sVisually, the page fills in at 21.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 39.9 s
39.9 sThe page becomes fully interactive after 39.9 s. Good is under 3.8 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 88% slower for real visitors
+88%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 471 ms to 811 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 13.8 s to 14.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
First Contentful Paint: 0.8 s
0.8 sThe first text or image appears after 0.8 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 7.4 MB in 125 requests
7.4 MBYour homepage downloads 7.4 MB in 125 requests on a phone: scripts 5.1 MB (27), images 1.6 MB (39) and fonts 363 KiB (6). Under 2 MB keeps phones on slow connections fast.
About 2.1 g of CO₂ per visit
2.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
ARIA progressbar elements do not have accessible names.
ARIA progressbar elements do not have accessible names. (108 elements).
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (1 element).
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
8 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 8 passed and 6 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.trace.plus/sitemap-index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://trace.plus/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
1 broken image
1 image failed to load on a phone, for example https://secure.adnxs.com/getuid?https://backstage.gigz.fr/mapuserid?user_id=$UID&distinct_id=12434690-df7a-4f3a-ab33-18a900ed5206.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 0 words
The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Xandr (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trace.tv, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Gatsby
- Analytics
- Google Tag Manager
- Hosting
- Naitways
Company
- Employees
- 87
- Founded
- 2002
- Headquarters
- Clichy
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on trace.tv, including 24 speed issues, 7 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.