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tracan.com.br website review

Visit site (opens in a new tab)Reviewed 1 November 202646 issues · 88 checks

This review found 46 issues worth fixing on tracan.com.br, 17 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.6 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20262.9 s
May 23, 20263.1 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.3 s
Jun 20, 20263.2 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.2 s
Jul 25, 20263.0 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20263.1 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20262.9 s
Sep 12, 20262.7 s
Sep 19, 20262.9 s
Sep 26, 20263.0 s
Oct 3, 20263.2 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
241 ms122 msMay 9Oct 24225 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026148 ms
May 16, 2026147 ms
May 23, 2026143 ms
May 30, 2026146 ms
Jun 6, 2026153 ms
Jun 13, 2026156 ms
Jun 20, 2026164 ms
Jun 27, 2026152 ms
Jul 4, 2026156 ms
Jul 11, 2026147 ms
Jul 18, 2026136 ms
Jul 25, 2026154 ms
Aug 1, 2026161 ms
Aug 8, 2026164 ms
Aug 15, 2026174 ms
Aug 22, 2026173 ms
Aug 29, 2026158 ms
Sep 5, 2026173 ms
Sep 12, 2026182 ms
Sep 19, 2026212 ms
Sep 26, 2026218 ms
Oct 3, 2026213 ms
Oct 10, 2026227 ms
Oct 17, 2026209 ms
Oct 24, 2026225 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tracan.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tracan.com.br at 1.8 s1.8 s
  2. tracan.com.br at 3.6 s3.6 s
  3. tracan.com.br at 5.4 s5.4 s
  4. tracan.com.br at 7.2 s7.2 s
  5. tracan.com.br at 8.9 s8.9 s
  6. tracan.com.br at 10.7 s10.7 s
  7. tracan.com.br at 12.5 s12.5 s
  8. tracan.com.br at 14.3 s14.3 s

Speed

13 to fix38
  • Reduce unused JavaScript

    4.3 s · 2.9 MB

    About 2.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Use efficient cache lifetimes

    4.2 s · 2.3 MB

    89 files are served with short cache lifetimes, so returning visitors download them again (2.3 MB).

  • Render-blocking requests

    2.1 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • YouTube adds 1.3 s

    1.3 s

    YouTube costs a phone 1.3 s of main-thread work and 2.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google CDN and Google Tag Manager and others), adding 6.1 MB and 3.2 s of main-thread time.

  • Improve image delivery

    650 ms · 294 KiB

    8 images could be 294 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Google CDN adds 735 ms

    735 ms

    Google CDN costs a phone 735 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    900 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 900 ms).

  • Google Tag Manager adds 684 ms

    684 ms

    Google Tag Manager costs a phone 684 ms of main-thread work and 819 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 160 KiB

    About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

  • Minify JavaScript

    27 KiB

    27 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 279 ms

    279 ms

    Your server sent the HTML in 279 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.2 s

    21.2 s

    Your largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “banner site 2026 mobile”.

  • Speed Index: 28.3 s

    28.3 s

    Visually, the page fills in at 28.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 48.0 s

    48.0 s

    The page becomes fully interactive after 48.0 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 148 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 9.2 MB in 193 requests

    9.2 MB

    Your homepage downloads 9.2 MB in 193 requests on a phone: scripts 5.8 MB (82), images 1.5 MB (33) and other files 727 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (68 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (39 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.6 g of CO₂ per visit

    2.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.60 g of CO₂e: 311.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 9189
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8387
  • Meta description is long (231 characters)

    Your meta description is 231 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “WebSite: missing name”.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 79 internal links, 27 external

    The homepage links to 79 pages on tracan.com.br and 27 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “TRACAN – A MELHOR EXPERIÊNCIA EM CAMPO”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Tracan: concessionária Case IH e Polaris, distribuidora FPT”.

  • Canonical URL set

    The canonical URL is https://tracan.com.br/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://tracan.com.br/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://tracan.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (433 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://tracan.com.br/blog, https://tracan.com.br/blog/materia/evolucao-em-campo/materia/etanol-uma-forca-renovavel-que-impulsiona-a-economia-e-preserva-o-meio-ambiente, https://tracan.com.br/blog/materia/institucional/materia/comunicado-importante-sobre-boletos-tracan, https://tracan.com.br/produtos/axial-flow-serie-250-automation and https://tracan.com.br/produtos/trator-farmall-a have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://tracan.com.br/blog/materia/evolucao-em-campo/materia/etanol-uma-forca-renovavel-que-impulsiona-a-economia-e-preserva-o-meio-ambiente, whose canonical is https://tracan.com.br/blog/etanol-uma-forca-renovavel-que-impulsiona-a-economia-e-preserva-o-meio-ambiente. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7397
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    18 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 415 words of copy

    The homepage carries about 415 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tracan.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Servicos de Internet SA

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on tracan.com.br, including 22 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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