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tracoe.com website review

Visit site (opens in a new tab)Reviewed 22 October 202618 issues · 71 checks

This review found 18 issues worth fixing on tracoe.com, 3 of them high impact, across 71 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.4 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
134 ms97 msMay 2Oct 17109 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026114 ms
May 9, 2026120 ms
May 16, 2026127 ms
May 23, 2026130 ms
May 30, 2026128 ms
Jun 6, 2026121 ms
Jun 13, 2026112 ms
Jun 20, 2026106 ms
Jun 27, 2026102 ms
Jul 4, 2026101 ms
Jul 11, 2026101 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026107 ms
Aug 8, 2026108 ms
Aug 15, 2026107 ms
Aug 22, 2026107 ms
Aug 29, 2026108 ms
Sep 5, 2026108 ms
Sep 12, 2026108 ms
Sep 19, 2026108 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tracoe.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tracoe.com at 0.4 s0.4 s
  2. tracoe.com at 0.8 s0.8 s
  3. tracoe.com at 1.1 s1.1 s
  4. tracoe.com at 1.5 s1.5 s
  5. tracoe.com at 1.9 s1.9 s
  6. tracoe.com at 2.3 s2.3 s
  7. tracoe.com at 2.6 s2.6 s
  8. tracoe.com at 3.0 s3.0 s

Speed

3 to fix88
  • Use efficient cache lifetimes

    300 ms · 1.5 MB

    26 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Mobile performance score: 88

    88/100

    Your mobile performance score is 88 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 176 KiB

    About 176 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Cookiebot), adding 160 KiB and 57 ms of main-thread time.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    13 KiB

    1 image could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 329 ms of it running JavaScript. That is comfortably low.

  • Server response: 178 ms

    178 ms

    Your server sent the HTML in 178 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 944 ms

    944 ms

    Real visitors wait 944 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to personalise content and ads, to provide s…”.

  • Time to Interactive: 5.2 s

    5.2 s

    The page becomes fully interactive after 5.2 s. Good is under 3.8 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 114 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Speed Index: 2.8 s

    2.8 s

    Visually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 129 ms

    129 ms

    Scripts block the page for only 129 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 34 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 34 requests on a phone: images 1.5 MB (25), scripts 518 KiB (3) and HTML 54 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • No robots.txt

    There is no robots.txt at atosmedical.com/robots.txt, the first file search crawlers ask for.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 38 internal links, 6 external

    The homepage links to 38 pages on tracoe.com and 6 external pages.

6 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “Helping people breathe, speak and live with confidence through leading laryngectomy and tracheostomy care.”.

  • One H1 headline

    Your main headline reads: “Making life easier”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Making life easier - Atos Medical”.

  • Canonical URL set

    The canonical URL is https://www.atosmedical.com/.

  • Structured data in place

    Structured data found: MedicalOrganization, WebPage and WebSite.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.atosmedical.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (606 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.atosmedical.com/llms.txt (56 KiB, 516 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    https://www.atosmedical.com/blogs-and-news and https://www.atosmedical.com/events have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    13 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 657 words of copy

    The homepage carries about 657 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact us” and “Learn more”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tracoe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Tag Manager

Company

Founded
1972

Upkeep, stack, hiring and company data from programmable.info

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