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tradeshowbooth.com website review
Visit site (opens in a new tab)Reviewed 13 November 202646 issues · 92 checks
This review found 46 issues worth fixing on tradeshowbooth.com, 21 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #97,704 of 108,581 reviewed websitesbeats 8%
- #58,257 of 61,609 online storesbeats 4%
- #53,664 of 56,225 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.3 s |
| Jul 4, 2026 | 4.2 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.6 s |
| Nov 7, 2026 | 3.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 115 ms |
| Jun 13, 2026 | 156 ms |
| Jun 20, 2026 | 507 ms |
| Jun 27, 2026 | 371 ms |
| Jul 4, 2026 | 284 ms |
| Jul 11, 2026 | 282 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 108 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 114 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 110 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 107 ms |
| Oct 24, 2026 | 110 ms |
| Oct 31, 2026 | 107 ms |
| Nov 7, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.9 s
4.8 s
5.8 s
6.8 s
7.7 s
Speed
Reduce unused JavaScript
6.2 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.
Use efficient cache lifetimes
1.9 s · 681 KiB32 files are served with short cache lifetimes, so returning visitors download them again (681 KiB).
Improve image delivery
1.0 s · 227 KiB9 images could be 227 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Mobile performance score: 23
23/100Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 2.4 MB and 1.4 s of main-thread time.
Minify JavaScript
720 ms · 144 KiB144 KiB could be saved by minifying JavaScript.
Render-blocking requests
650 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Google Tag Manager adds 488 ms
488 msGoogle Tag Manager costs a phone 488 ms of main-thread work and 829 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 348 ms. During a long task the page ignores taps.
Shopify adds 266 ms
266 msShopify costs a phone 266 ms of main-thread work and 638 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 179 ms
179 msFacebook costs a phone 179 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,776 HTML elements
The page has 1,776 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Hubspot adds 133 ms
133 msHubspot costs a phone 133 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 27.1 s
27.1 sYour largest element takes 27.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 30.7 s
30.7 sThe page becomes fully interactive after 30.7 s. Good is under 3.8 s.
Speed Index: 15.3 s
15.3 sVisually, the page fills in at 15.3 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.987
0.987The layout shifts by 0.987 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 397 ms
397 msScripts block taps and scrolling for 397 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 105 ms
105 msReal visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user TTFB: 580 ms
580 msReal visitors wait 580 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 6.0 MB in 416 requests
6.0 MBYour homepage downloads 6.0 MB in 416 requests on a phone: scripts 2.9 MB (99), images 1.7 MB (106) and other files 960 KiB (177). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (98 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 204.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
29 text elements with low contrast
29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
Orphan list items
Some list items are not inside a list.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
ARIA treeitem nodes should have an accessible name (1 element)
ARIA treeitem nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 82 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Best Trade Show Displays | High Quality Trade Show Booth | Premier Pro”.
Meta description is long (207 characters)
Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
128 internal links, 12 external
The homepage links to 128 pages on tradeshowbooth.com and 12 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Premium Trade Show Booths & Portable Displays”.
Canonical URL set
The canonical URL is https://tradeshowbooth.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tradeshowbooth.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (746 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://tradeshowbooth.com/llms.txt (7 KiB, 26 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://tradeshowbooth.com/pages/trade-show-rewards-program-dashboard, https://tradeshowbooth.com/pages/file-upload, https://tradeshowbooth.com/pages/type and https://tradeshowbooth.com/pages/size have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://tradeshowbooth.com/pages/trade-show-rewards-program-dashboard, https://tradeshowbooth.com/collections/pop-up-portable-trade-show-displays, https://tradeshowbooth.com/collections/quick-zip-up-trade-show-booths, https://tradeshowbooth.com/collections/led-lightbox-tradeshow-displays, https://tradeshowbooth.com/collections/modular-multi-panel-trade-show-displays and https://tradeshowbooth.com/collections/multi-media-tv-trade-show-displays and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages with very little text
https://tradeshowbooth.com/collections/pop-up-portable-trade-show-displays, https://tradeshowbooth.com/collections/quick-zip-up-trade-show-booths, https://tradeshowbooth.com/collections/modular-multi-panel-trade-show-displays, https://tradeshowbooth.com/collections/multi-media-tv-trade-show-displays, https://tradeshowbooth.com/collections/merchandising-trade-show-displays-shelving-solutions and https://tradeshowbooth.com/collections/8ft-portable-trade-show-displays-tradeshow-booth-backdrops and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/286644597/212418783/square.jpg?1649970679.
10 small tap targets
10 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
About 771 words of copy
The homepage carries about 771 words of visible text.
5 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop All Types”, “Shop All Sizes” and “Shop All Spaces”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, HubSpot and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
45 cookies set on arrival
45Opening the homepage sets 45 cookies, 10 of them by other companies (measured from a US location before any click).
60 other companies contacted
Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tradeshowbooth.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Aris Product Options · Gdpr Backpack · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on tradeshowbooth.com, including 24 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.