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treadmillfactory.ca website review
Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 85 checks
This review found 37 issues worth fixing on treadmillfactory.ca, 15 of them high impact, across 85 checks. The most urgent: shopify adds 6.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #60,623 of 98,919 reviewed websitesbeats 34%
- #37,637 of 54,104 online storesbeats 26%
- #35,591 of 49,079 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 163 ms |
| May 23, 2026 | 159 ms |
| May 30, 2026 | 166 ms |
| Jun 6, 2026 | 182 ms |
| Jun 13, 2026 | 201 ms |
| Jun 20, 2026 | 221 ms |
| Jun 27, 2026 | 227 ms |
| Jul 4, 2026 | 227 ms |
| Jul 11, 2026 | 229 ms |
| Jul 18, 2026 | 228 ms |
| Jul 25, 2026 | 221 ms |
| Aug 1, 2026 | 219 ms |
| Aug 8, 2026 | 214 ms |
| Aug 15, 2026 | 214 ms |
| Aug 22, 2026 | 217 ms |
| Aug 29, 2026 | 212 ms |
| Sep 5, 2026 | 205 ms |
| Sep 12, 2026 | 197 ms |
| Sep 19, 2026 | 195 ms |
| Sep 26, 2026 | 192 ms |
| Oct 3, 2026 | 194 ms |
| Oct 10, 2026 | 195 ms |
| Oct 17, 2026 | 200 ms |
| Oct 24, 2026 | 209 ms |
| Oct 31, 2026 | 217 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.4 s
8.7 s
13.1 s
17.4 s
21.8 s
26.2 s
30.5 s
34.9 s
Speed
Shopify adds 6.6 s
6.6 sShopify costs a phone 6.6 s of main-thread work and 1.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 41.0 s
A phone's processor spends 41.0 s on main-thread work while loading, 28.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
2.0 s33 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
11,979 HTML elements
The page has 11,979 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Signyfyd and Klaviyo and others), adding 2.6 MB and 9.0 s of main-thread time.
Improve image delivery
1.4 MB52 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Signyfyd adds 967 ms
967 msSignyfyd costs a phone 967 ms of main-thread work and 260 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
851 KiBAbout 851 KiB of JavaScript is downloaded but never used on this page.
Klaviyo adds 660 ms
660 msKlaviyo costs a phone 660 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 211 KiBAbout 211 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 413 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
346 KiB26 files are served with short cache lifetimes, so returning visitors download them again (346 KiB).
Facebook adds 256 ms
256 msFacebook costs a phone 256 ms of main-thread work and 215 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
60 KiBPolyfills for old browsers add 60 KiB JavaScript that modern phones do not need.
Minify CSS
26 KiB26 KiB could be saved by minifying CSS.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.6 s
10.6 sYour largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 28.6 s
28.6 sVisually, the page fills in at 28.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 10.6 s
10.6 sScripts block taps and scrolling for 10.6 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 45.6 s
45.6 sThe page becomes fully interactive after 45.6 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user INP: 228 ms
228 msReal visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 574 ms
574 msReal visitors wait 574 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.7 MB in 488 requests
8.7 MBYour homepage downloads 8.7 MB in 488 requests on a phone: images 5.1 MB (191), scripts 2.4 MB (156) and other files 341 KiB (50). Under 2 MB keeps phones on slow connections fast.
About 2.5 g of CO₂ per visit
2.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.47 g of CO₂e: 296.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (5 elements)
Images must have alternative text: 5 elements on the page fail this check, rated critical by axe-core.
53 tap targets too small
53 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 4 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
1,161 internal links, 6 external
The homepage links to 1,161 pages on treadmillfactory.ca and 6 external pages.
5 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Shop premium fitness equipment at The Fitness Factory. Treadmills, ellipticals, strength gear & more. Proudly Canadian.…”.
Title: 62 characters
Your title is a healthy 62 characters: “Fitness, Gym & Exercise Equipment Canada | The Fitness Factory”.
Canonical URL set
The canonical URL is https://treadmillfactory.ca/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://treadmillfactory.ca/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,392 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://treadmillfactory.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://treadmillfactory.ca/pages/contact-us has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 188 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
46 small tap targets
46 of 96 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,609 words of copy
The homepage carries about 2,609 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “Show Quote Cart (0)”.
27 calls to action
The homepage has 27 calls to action, for example “Contact Us”, “Learn More” and “Request a Quote”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Meta Pixel and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 6 phone links and 0 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at treadmillfactory.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Boost Ai Search Filter · Simprosys Google Shopping Feed · Epa Easy Product Addons · Triplewhale · Hulk Form Builder · Vo Product Options · Linkedoption · Judge Me Reviews · Klaviyo Email Marketing Sms · Quotify · stamped.io · signifyd.com · gorgias.chat · sealsubscriptions.com · kxcdn.com · 9gtb.com · weglot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Markham
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on treadmillfactory.ca, including 22 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.