Website review, no card needed
treadwright.com website review
Visit site (opens in a new tab)Reviewed 5 November 202641 issues · 83 checks
This review found 41 issues worth fixing on treadwright.com, 18 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #82,803 of 98,866 reviewed websitesbeats 14%
- #48,613 of 54,059 online storesbeats 8%
- #44,863 of 49,036 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 95 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 108 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 117 ms |
| Oct 24, 2026 | 116 ms |
| Oct 31, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.3 s
5.4 s
6.5 s
7.6 s
8.7 s
Speed
Reduce unused JavaScript
14.1 s · 1.8 MBAbout 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.1 s faster on a phone.
YouTube adds 1.5 s
1.5 sYouTube costs a phone 1.5 s of main-thread work and 2.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.4 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Use efficient cache lifetimes
1.1 s · 207 KiB24 files are served with short cache lifetimes, so returning visitors download them again (207 KiB).
Heroku adds 1.2 s
1.2 sHeroku costs a phone 1.2 s of main-thread work and 66 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Heroku and negate.io and others), adding 3.1 MB and 3.2 s of main-thread time.
Legacy JavaScript
500 ms · 61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.
Improve image delivery
527 KiB10 images could be 527 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
300 ms · 90 KiBAbout 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Minify JavaScript
300 ms · 12 KiB12 KiB could be saved by minifying JavaScript.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.
1,946 HTML elements
The page has 1,946 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 15.1 s
15.1 sThe first text or image appears after 15.1 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 32.0 s
32.0 sYour largest element takes 32.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 33.8 s
33.8 sThe page becomes fully interactive after 33.8 s. Good is under 3.8 s.
Speed Index: 15.1 s
15.1 sVisually, the page fills in at 15.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 606 ms
606 msScripts block taps and scrolling for 606 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
53 images without width and height
53 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 115 ms
115 msReal visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 407 ms
407 msReal visitors wait 407 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.064
0.064The layout barely moves while loading (CLS 0.064, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 244 requests
7.0 MBYour homepage downloads 7.0 MB in 244 requests on a phone: scripts 3.2 MB (82), images 2.3 MB (55) and other files 670 KiB (80). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
1.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
[role="img"] and [role="image"] elements must have alternative text (11 elements)
[role="img"] and [role="image"] elements must have alternative text: 11 elements on the page fail this check, rated serious by axe-core.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (88 characters)
Your title is 88 characters, so Google will cut it off around 60: “TreadWright All-Terrain & Mud Terrain Tires for Trucks, Jeeps & SUVs – TreadWright Tires”.
2 H1 headlines
There are 2 <h1> headlines (“american made” and “90 days layaway available”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
117 internal links, 12 external
The homepage links to 117 pages on treadwright.com and 12 external pages.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “TreadWright Tires offers the best aggressive on/off road Mud Terrain & All Terrain Truck Tires at a cutting edge price.…”.
Canonical URL set
The canonical URL is https://www.treadwright.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.treadwright.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
44%The HTML your server sends has 612 of the 1,398 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.treadwright.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://www.treadwright.com/pages/about-treadwright-tires has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
61 small tap targets
61 of 112 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,398 words of copy
The homepage carries about 1,398 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US FOR MORE INFO”.
8 calls to action
The homepage has 8 calls to action, for example “Shop Locator”, “SHOP LOCATOR Expand menu” and “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage, asking for an email.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at treadwright.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Instafeed · Klaviyo Email Marketing Sms · targetbay.com · trustpilot.com · zonos.com · herokuapp.com · treadwright.com · nfcube.com · 506.io · uc-lab.com · printful.com · afterpay.com · cloudling.com.cn · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Houston
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on treadwright.com, including 23 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.