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trella.app website review

Visit site (opens in a new tab)Reviewed 3 November 202619 issues · 74 checks

This review found 19 issues worth fixing on trella.app, 3 of them high impact, across 74 checks. The most urgent: 4 buttons without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s695 msMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.5 s
May 23, 20264.0 s
May 30, 20264.0 s
Jun 6, 20263.8 s
Jun 13, 20263.9 s
Jun 20, 20262.9 s
Jun 27, 20261.9 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
176 ms96 msMay 16Oct 31114 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026162 ms
May 23, 2026167 ms
May 30, 2026157 ms
Jun 6, 2026144 ms
Jun 13, 2026132 ms
Jun 20, 2026132 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026125 ms
Jul 18, 2026128 ms
Jul 25, 2026117 ms
Aug 1, 2026114 ms
Aug 8, 2026126 ms
Aug 15, 2026126 ms
Aug 22, 2026137 ms
Aug 29, 2026143 ms
Sep 5, 2026112 ms
Sep 12, 2026112 ms
Sep 19, 2026106 ms
Sep 26, 2026105 ms
Oct 3, 2026112 ms
Oct 10, 2026105 ms
Oct 17, 2026118 ms
Oct 24, 2026119 ms
Oct 31, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of trella.app (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. trella.app at 0.4 s0.4 s
  2. trella.app at 0.8 s0.8 s
  3. trella.app at 1.1 s1.1 s
  4. trella.app at 1.5 s1.5 s
  5. trella.app at 1.9 s1.9 s
  6. trella.app at 2.3 s2.3 s
  7. trella.app at 2.6 s2.6 s
  8. trella.app at 3.0 s3.0 s

Speed

2 to fix99
  • Improve image delivery

    1.1 MB

    14 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    750 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 29 KiB and 0 ms of main-thread time.

3 checks passed
  • Mobile performance score: 99

    99/100

    Your mobile performance score is 99. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 15 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix100
  • 45 images without width and height

    45 images have no width and height attributes, so the layout jumps as each one loads.

14 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 767 ms

    767 ms

    Real visitors wait 767 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 64% faster for real visitors

    -64%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Trella connects shippers with thousands of vetted carriers …”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.7 s

    1.7 s

    Visually, the page fills in at 1.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.7 s

    1.7 s

    The page is fully interactive after 1.7 s.

Images and page weight

1 to fix90
  • 1 image far larger than shown

    152 KiB

    1 image is downloaded at several times the size a phone draws it, for example praveen-francis.png at 300 px wide, shown at 50 px. Resized copies would save about 152 KiB.

  • 4 images in older formats

    4 images (320 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (249 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.4 MB in 33 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 33 requests on a phone: images 1.4 MB (29), fonts 27 KiB (1) and HTML 16 KiB (1). That is a lean page.

Accessibility

6 to fixGoogle 8189
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 10076
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (169 characters)

    Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.trella.app/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at trella.app/robots.txt, the first file search crawlers ask for.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 19 internal links, 5 external

    The homepage links to 19 pages on trella.app and 5 external pages.

2 checks passed
  • One H1 headline

    Your main headline reads: “Trucking, reinvented for the region.”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Trella — Moving Economies Forward”.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.trella.app/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (624 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page with very little text

    https://www.trella.app/index-ar.html has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 internal pages checked

    We fetched 4 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 4 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    13 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 763 words of copy

    The homepage carries about 763 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a Quote →” and “Request a quote →”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Request a Quote →”, “Request a quote →” and “Learn more →”.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trella.app, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Vercel

Hiring

Hiring
4 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 19 issues on trella.app, including 3 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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