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trella.app website review
Visit site (opens in a new tab)Reviewed 3 November 202619 issues · 74 checks
This review found 19 issues worth fixing on trella.app, 3 of them high impact, across 74 checks. The most urgent: 4 buttons without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.5 s |
| May 23, 2026 | 4.0 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 162 ms |
| May 23, 2026 | 167 ms |
| May 30, 2026 | 157 ms |
| Jun 6, 2026 | 144 ms |
| Jun 13, 2026 | 132 ms |
| Jun 20, 2026 | 132 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 125 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 126 ms |
| Aug 15, 2026 | 126 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 143 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 118 ms |
| Oct 24, 2026 | 119 ms |
| Oct 31, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 MB14 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
750 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 29 KiB and 0 ms of main-thread time.
3 checks passed
Mobile performance score: 99
99/100Your mobile performance score is 99. That is in Google's “good” band (90 and up).
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 15 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
45 images without width and height
45 images have no width and height attributes, so the layout jumps as each one loads.
14 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 767 ms
767 msReal visitors wait 767 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 29% faster for real visitors
-29%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 64% faster for real visitors
-64%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Trella connects shippers with thousands of vetted carriers …”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Speed Index: 1.7 s
1.7 sVisually, the page fills in at 1.7 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 1.7 s
1.7 sThe page is fully interactive after 1.7 s.
Images and page weight
1 image far larger than shown
152 KiB1 image is downloaded at several times the size a phone draws it, for example praveen-francis.png at 300 px wide, shown at 50 px. Resized copies would save about 152 KiB.
4 images in older formats
4 images (320 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (249 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.4 g of CO₂ per visit
0.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.4 MB in 33 requests
1.4 MBYour homepage downloads 1.4 MB in 33 requests on a phone: images 1.4 MB (29), fonts 27 KiB (1) and HTML 16 KiB (1). That is a lean page.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (169 characters)
Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.trella.app/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at trella.app/robots.txt, the first file search crawlers ask for.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
19 internal links, 5 external
The homepage links to 19 pages on trella.app and 5 external pages.
2 checks passed
One H1 headline
Your main headline reads: “Trucking, reinvented for the region.”.
Title: 33 characters
Your title is a healthy 33 characters: “Trella — Moving Economies Forward”.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.trella.app/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (624 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page with very little text
https://www.trella.app/index-ar.html has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 internal pages checked
We fetched 4 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 4 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
13 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 763 words of copy
The homepage carries about 763 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Request a Quote →” and “Request a quote →”.
9 calls to action
The homepage has 9 calls to action, for example “Request a Quote →”, “Request a quote →” and “Learn more →”.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trella.app, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Vercel
Hiring
- Hiring
- 4 open roles
- Job board
- careers page
- Careers page
- careers.trella.app (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on trella.app, including 3 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.